NewsGator has announced today that they have launched a new product called AdBurner. AdBurner is a program that provides a turnkey advertising based solution for premium publishers, which helps them to optimise ad revenues around key web 2.0 technologies with no incremental effort.
AdBurner is aimed at optimizing the CPM for, and process of, inserting and managing advertising into NewsGator’s publisher products suite, including services as diverse as widgets, related content, and iPhone applications. The initiative is built around best of breed advertising partners Technorati, Admeld, Gigya, Medialets, and Tremor Media.
This is a very interesting moving from NewsGator and Im very keen to test the product for them. Currently, the new product doesnt seem available via their website, so would be great to hear from the NewsGator team.
Today Om Malik has talked about CPM advertising rates and how Pubmatic have release their own analysis of over 1 billion ad impression from over 3,000 publishers.
- eCPMs for large Web sites (more than 100 million page views per month) dropped dramatically by 52% from 38 cents in March to 18 cents in April 2008.
- Medium Web sites (1 million to 100 million page views per month) were nearly flat, with monetization dropping from 34 cents in March to 33 cents in April.
- Small Web sites managed to improve their monetization, increasing from $1.17 in March to $1.29 in April.
“The overall trends you pick up from report are not that surprising. For instance, the improved monetization of small websites because they have more focused content presents more targeted advertising opportunity. Again no surprise that Social Networking led the plunge with monetization dropping 47% from 37 cents in March to 19 cents in April, below January lows of 22 cents. Too much damn inventory. You can get the full report here.” Om Malik.
After launching Adphilia we have noticed that a lot of smaller publisher are getting very high CPM rates, thus this price index seems to be in order. However, I find it quite interesting to hear that these smaller publishers think that as they grow their CPM rates will remain the same, when this doesnt really seem to be the case. Therefore, hopefully from these findings most smaller publishers will realise as their sites grow their CPMs will drop.
