Archive for: promote

How To Make My Blog Stand Out From The Crowd?

Yesterday I was having a great conversation with Marshall Kirkpatrick (Vice President of Content Development at RWW, not sure what that means) about how to get your blog noticed in the current environment. The discussion started with me posing the basic question “how can I get my blog noticed because we seem to be producing very good content but not getting the rewards”?

It was first mentioned that Problogger is the best source for this information on the web, however I have been reading his site for many years now and most of the content seems to be getting a little reproduced. Additionally, Problogger talks a lot about social media and how to use it to your advantage, but these days everyone has been reading those articles for year and most bloggers use StumbleUpon, Digg, Mixx, Buzz and other very proficiently. If most bloggers are using these tools to their advantage then you still have the same issues, how to stand out from the crowd?

I know that here in Europe a blog that has been on the rise lately is TheNextWeb, but I know these guys have been writing that blog for several years now and they also have one of the best technology conference on the mainland of Europe. Therefore if I want to improve my readership it is a little difficult to just start a conference, or is it worth adding some add-ons to the site such as job board, marketplace or others?

Content is also a major player in this issues, cause most good bloggers say that content is king. However, I think that content is king when you are either a small blog or a large blog, but definitely in the middle content isnt king and it is all about promotion and push.

This is main problem with web 2.0, noise! Currently, there is just simply so much noise in most niche’s, so why instead of writing individual sites and keeping a little revenue, maybe the plan should be to join forces with other blogs and create a larger blog and take a smaller slice of a much larger pie.

I propose this question to you, “how can I get my site to stand out from the rest, especially considering we produce amazing content that is much better than the majority of our competitors”?

Google Reader Changes Design But Not Sure For The Better

Google Reader has for a long time been my RSS reader of choice. The design has been simple, easy to use, lots of customisation options, ability to group and more.

Last week Google released a new version of Google Reader and I thought I would take a little time and review it for everyone.

Old
(old)

New
(new)

Key changes include collapsible navigation, updated look and feel, friends get promoted and more bundle feeds.
Friends get promoted

Shared items have grown up and gotten their own section in the navigation pane. You can collapse this entire section and use the title to see everything your friends have shared, or leave it open to track friends with shared items. (Don’t forget that you can add new friends in “Sharing settings“.)

More bundled feeds!

Previously Google has some default bundles that you could subscribe too, in a variety of areas. Previously this was very limited and there were only about 10 areas. Now they have added huge amounts of bundle feeds for pretty much every major niche. If you go to “Browse for stuff” then you can see bundles.

Collapsible Navigation

Each section of the navigation pane now has its own options menu and minimize/maximize controls. You can collapse each major section of navigation down to one line and focus on only the things you choose to use.

Updated look and feel

The look and feel has changed a lot in this new version of Google Reader. I personally would have liked it if there was an option to return to the old version or at least have a variety of versions. The new version is very neutral, with white and a very light blue being the main colours. However, I find post a lot harder to read in this new version. Recently Gmail received a variety of themes in which users could choose from, I really hope this isn’t too long in coming to Google Reader.
Overall

Overall the changes to Google Reader were needed, except in the case of changing the colour scheme. I think the colour scheme changes are definitely a step backwards, but this can be changed when hopefully they release a themes range to choose from.