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Business Music Tech

Spotify Buys Megaphone for $235 million – Who is Losing Out? Consumers

It was confirmed that Spotify is buying Megaphone for $235 million.

Megaphone is a podcasting hosting and advertising company – it’s easy to see how this fits into Spotify’s plans for world domination in the podcast market, but it will throw up a lot of concerns on how powerful Spotify is in this market now and how they plan to control all the data around podcasts.

These podcasts should be platform agnostic – like music. However, they seem to be getting acquired and then made exclusive for either Spotify, Apple Music, Deezer, Tidal or whoever has the most money at the time.

Who is going to lose out? CONSUMERS!

Categories
Tech

Is Spotify Trying to Takeover the Podcast Market?

Yes.

Spotify has very quickly become the largest player in the world for Podcasts. Spotify has been signing exclusive deals with Podcasters, buying studios and also the world’s largest distribution service specifically for Podcasts.

Spotify wants to own the audio spectrum – music, podcasts, etc (I’m sure audiobooks are next).