Archive for: platform
Google Wave has not been a big hit so far – everyone though it would be…but it hasn’t. The interface is complicated, buggy and unpractical. People aren’t staying long enough to build a community and worst of all – nobody is quite sure what exactly it’s for yet. However the development team are still making strides.
They have just opened up Wave to third party companies by releasing an API package. This allows companies to host their own Wave like services on their own servers and interact with other companies API Waves. This is currently only in sandbox testing and isn’t live on the internet as of yet.
One thing which concerns me is that this could mean the start of SPAM on Wave. Since its launch people have been confined to specific waves but now we’re seeing a growth in access. Although this growth isn’t enough to start a spamming campaign it could be the start of it. I’m pretty sure that soon the hackers and spammers will descend on Google Wave – then it’s up to Google to stop them on a platform which will supposedly be more open than e-mail.
Audience Science, an online advertising firm formerly known as Revenue Science, announced on Tuesday that it has closed $20 million in new venture capital funding.
Investors included Mohr, Davidow Ventures; Mayfield Fund; Meritech Capital Partners; and Integral Capital Partners.
Founded in 2003, New York-based Audience Science offers both an audience technology platform and a targeting marketplace.
The company says it has powered over 50,000 campaigns worldwide, and is the eleventh-largest online ad network in the U.S.
Clients include the Financial Times, Gannett, Reuters.com and New York Times Digital.
The company will use the new funds expand its audience targeting marketplace, and bolster its offering to brand advertisers, premium website publishers and online ad networks.
The other day I came across Seekopia which is an online blog magazine you can personalize according to your own tastes and interests. Combining online advertising and blogging, Seekopia has created a completely new way to blog and earn money. Create your free blog today and Seekopia will help you build a list of followers by promoting your posts and keeping track of your readers. By starting a blog, you instantly own a share of advertising on each and every blog post in Seekopia. Seekopia uses both contextual ads as well as custom user adverts throughout the entire network.
The site itself is very simple and the idea is very similar to what Google are trying to do with their Knol project. It seems as though there are a huge amount of these types of sites on the net at the moment and the only way they are going to stay alive in the long run is by providing quality content and giving back good revenues to contributors.
I must admit a lot of work needs to be done on the design of Seekopia. Currently there seems to be a lot of blank space at the bottom of the home page and even in the sidebars of each blog. It is interesting to see that Seekopia is also using Google Adsense as their advertising provider, because this makes me wonder if they are providing the writers with 100% of the revenues or just splitting the percentage with the blogger.
There are many alternatives to blogging on a site like Seekopia, such as writing Paid per post on your own blog, writing for a blog network, writing on Google’s Knol project or simply writing your own blog with Wordpress and using Google Adsense to monetize your site. Overall I don’t really see the point of sites like Seekopia because they provide too much creative freedom to the journalist, but seems to provide little in return. As a user I would much rather read a highly targeted and professional blog compared to something like Seekopia.
It has been announced that online ad optimization firm, The Rubicon Project has raised another $13 million in venture capital. The amount is made up of an additional $5 million in venture funding from Clearstone Venture Partners, Mayfield Fund and IDG Ventures Asia and Silicon Valley Bank added $8 million in venture debt. The company notes that the funds will be used to, “fuel business growth initiatives including strategic acquisitions, research and development, infrastructure and international expansion.”
The company has raised $33 million to-date and is based in Los Angeles. The company opened a NYC office last November. Check out our interview with founder and CEO Frank Addante.
While at the same time Techcrunch has reported that Collective Media has secured another $20 million in Series B funding. The series was led by Accel Partners and iNovia Capital. Collective Media offers publishers an ad network management platform to create their own branded, vertical ad networks. The company raised an undisclosed amount in Series A funding, led by Greycroft Partners and iNovia Capital, in October 2007.
This has made me think a lot about both companies and how IDG Ventures Asia was an investor in The Rubicon Project and the IDG Tech Network is currently using the Collective Media platform to run their advertising network. I find it funny at times how certain section of major still don’t have an overall growth strategy, because investing in one company but at the same time they are wasting money on using another ad platform when it might be in their best interests to think about building their own ad platform and then integrating The Rubicon Project.
“Oil is to the global economy what advertising is to the web ecosystem. Cut it off and the whole thing shuts down”
That quote came from a renowned scholar at my former university in England.
My name is Niyi and I’m the Founder of Trafficspaces (I’ll get to what Trafficspaces does in a second).
Focus on that quote. It is quite seems particularly poignant in the current economic environment. It seems like no matter what we do, our dependence on oil just seems unassailable, even to our own detriment. It seems to me like we have a love-hate relationship with the “black gold”. Without it, we can’t seem to power anything. In fact, without it, we’ll all probably lose our jobs!
Advertising is pretty similar. Many people dislike ads on websites (especially the annoying banner ads) but unfortunately, the truth is that without ads, most websites, blogs, will go out of business and mass-appeal tools like the Google search engine, Gmail, Facebook, and possibly even Twitter will be unsustainable. I shudder at every “Catch the Monkey” ad like everyone else so I’ve been particularly intrigued to discover if there is a middle ground somewhere – something that gives publishers more control over what appears on their site and doesn’t leave them short-changed by some dodgy, fly-by-night ad network.
My team and I have just created a new ad management platform called Trafficspaces. We’ve solved three common problems:
1. Losing potential advertisers
“If you build it, they’ll come”. So true, but if they come and they are ready to pay, and you are not ready, they’ll leave (and may not come back). Way too many potential advertisers are lost because publishers expect them to fill a form in order to advertise. Where is the automation?
Imagine if you had to call an airline over the phone in order to book a flight, and there was no Expedia, Orbitz, Ebookers etc. It will be a pain and the airlines will make less money.
The solution – provide your own self-service system to process payments, and help them get started
at their convenience. Facebook and Myspace have spent millions doing exactly this. Most publishers can’t afford to do and that’s were Trafficspaces steps in. You can get your own white-labelled self-service ad platform from $4.99 a month.
2. Earning way below potential
I once spoke to a very large newspaper firm who relied mostly on Google for ads on their website. They received a $5,000 check every month from Google and they weren’t impressed. It turns out that their site generates about 10 million impressions per month and understandably they felt short-changed. “I wonder how much Google got paid by the advertiser” ranted their Online Editor.
Recently, Michael Arrington of Techcrunch mused about dumping his long term partner Federated Media because his advertisers (who had to go to Federated Media’s site to place ads with Techcrunch) were spending a disproportionate proportion of their budget with other sites on FM’s network. Basically, if Techcrunch had its own self-service system, they’ll keep more of the advertiser’s budget.
The point there is that publishers need more control. The traffic that cannot be filled by your direct sales, or through your self-service system can be sent to Google or any other ad network. This is particularly important for those who get a lot of site-targeted ads. That is the best way to maximize your revenue.
3. Managing ad operations easily
This part is actually quite important because a lot of publishers I know don’t want to get bogged down with the intricacies of monitoring ad campaigns, optimizing the ads, and preparing reports. They don’t want the complexity that comes with OpenX. They just want to approve the ads with one-click and forget about it. “Keep it Short and Simple” as a close friend said to me. If you are one of those publishers, then Trafficspaces is for you.
Conclusion
Our goal was to give publishers more control. More control over what appears on their sites, and more control of their revenue. But most importantly, it had to be done through a system that was easy to use. The response so far has been great.
If you want to try Trafficspaces out, visit www.trafficspaces.com
Are you looking for new ways to make money from your online videos, then maybe Adap.tv might be the way forward. Adap.tv empowers online publishers to efficiently monetize and grow their online video business. The Adap.tv OneSource video ad management platform provides a simple, transparent way to manage and serve ads from multiple sources, in many formats, to capture the full revenue potential of online video content. Fine-grained control and detailed reporting help publishers maximize their online video performance. All through a single, highly efficient platform.
Adap.tv works with a lot of advertising option including post roll, pre roll, overlay banners, expanding overlay and post roll banners. Although all of this technology isn’t really new for monetizing videos, Adap.tv seems to have some good options that could potentially really help in your quest for a quality video advertising solution.
Amazon has launched on Tuesday a new video game download store. The site itself can be found here. The initial library offers over 600 games which are all under $10. All casual games are currently for the PC platform, but Im sure this will branch out in the near future.
The store allows customers to download and try any game for 30 minutes, after which point they may choose to pay for the full version.
“We have 88 million active customers who can appreciate the convenience of the true amazon shopping experience combined with the casual games experience,” Greg Hart, VP of video games and software at Amazon, told Kotaku.
While the service currently lacks some of the more popular casual games from top publishers, it will look to expand its selection.
Amazon recently acquired casual game developer Reflexive, which counts a library of over 1,000 games.
I have been receiving a lot of emails lately from webmasters using Technorati Media as their ad network. Techn0rati is a blog search engine which launched an ad network back in June last year. At the time it was very big news, because Technorati was losing its way a little bit and also traffic at the same time. Thus, they launched Technorati Media which would open up a new revenues stream. At the same time Technorati purchased AdEngage which would be the backbone of the Technorati Media platform. AdEngage is a basic self service advertising platform which deals in CPC display advertising.
Anyways, Technorati Media launched their ad network with a lot of media attention and were offering some amazing CPM rates, in which was going to entice a huge amount of small and medium blogs. However, now since the economy is in a bit of a decline ad revenues have dropped but this is nowhere near the amount Technorati Media’s CPM rates have dropped.
I’m not too sure what Technorati Media is trying to achieve because using the current model they have for advertising, I’m sure they will be in a huge amount of trouble come the end of 2009. The economic crisis is not going to be fixed over night and it will take a couple of years to sort itself out, so Technorati please think of another advertising solution. CPC campaigns are great for advertisers because they get an instant return on investment for their money, but CPM is great for publishers because they can see a return on their investment. Technorati Media is struggling even to sell CPC campaigns even with some great sites on board, so this spells big trouble!
Disclosure: Im CEO of Adphilia which is a site representation company.
Peer39 is a natural language processing and machine learning, Peer39’s patented algorithms understand page meaning and sentiment, and deliver the most relevant and effective brand safe display and text advertising. Headquartered in New York City, Peer39 maintains a research and development center in Israel.
Teaming with the founders of the market-leading contextual and behavioral targeting technologies, Peer39 aims to create the next generation online advertising and content monetization platform. The company was founded in early 2006 by engineers, scientists, and entrepreneurs from leading internet companies and academic research centers. The company has raised $12 million in two rounds of financing led by top-tier investors including Canaan Partners and JPMorgan, Dawntreader Ventures, and leading industry insiders.
When looking at the progress of Peer39 it seems to be very mixed. According to Compete they have a growing website with a huge amount of traffic, but according to Alexa it is the complete opposite. Peer39 sounds like a very interesting concept and I’m looking forward to actually testing them out and letting everyone know my results.
Microsoft have now made the decision to turn the Live.com site into a social network that will compete directly with Facebook and Myspace.
Microsoft Windows Live senior director Ryan Gavin has outlined why he is excited about the raft of social networking improvement in the new software, admitting that this would have been a more appropriate time to launch the ‘Live’ brand.
Talking to TechRadar, Gavin expressed his belief that Windows Live was a step in the right direction in giving people a platform to bring all of their social interactions together on the web.
“When I think about what’s happening online today it still is really two things – what’s happening in my world and what’s happening in the world and fundamentally those two activities make up 65 per cent of online usage.
“What’s happening in my world is where Windows Live is – in the communications and sharing section that makes up 33 per cent of the time online and includes email, instant messaging and social networking. Social networking has come on very strong as the third leg of that stool.
Legacy
Hotmail and what was formely MSN instant messenger make up the cornerstone of Windows Live’s audience, but adding in the social networking aspect is of paramount importance to Gavin.
“Live has its base in mail and messaging with 460 million active users and 17 per cent of online time specifically in the UK which is quite staggering when you think about it.
“The lines between instant messaging, email and social networking are really being taken down; we’re thinking about these things less as discrete categories and more as integrated thing.
“When you look at how things have evolved it’s been an explosion in rich ways to communicate in the past few years and it’s also set up a new set of challenges.
“So there’s been an explosion of ways to communicate but there’s only one consumer at the centre of this with one list of friends to manage or one list of contacts and they are saying ‘help me manage that list.
Communications
“There are ways that I like to communicate and ways that I like to be communicated to. Tons of ways to get hold of someone but I don’t want to log into five accounts to find out if someone is trying to get hold of me and it’s the same with stuff like documents, data and pictures. This gets spread over several devices but you should be able to access it easily
“Finally there are applications and a truth in that which says when you think about consumer service no one company is going to build the end to end consumer value properly so you’d better have platform so that third parties can make that first party platform better.
“And because it’s my data when I leave I’d better be able to take it with me.”
Gavin believes that this update indicates a sea change for the software and web applications, admitting that the past confusion over the move away from brands like MSN and hotmail to the ‘Live’ name make a lot more sense with this raft of changes.
“In some ways this would have been the best time to launch the Live brand,” he adds.
By Patrick Goss
MySpace will open its doors to outside developers to hopefully maintain its dominant leadership in the competitive social networking segment. Most journalist say that Facebook is the leader in this spac, but i really just cant understand why! Myspace has a lot more pageviews and active members, the only thing going for Facebook is that their interface and design is alot slicker.
Initially announced in October 2007, this is an initiative of the newly assigned COO Amit Kapur to catch up with Facebook. The API will be released to third-party developers this coming February 5. According to independent consultant Ben Metcalfe who advised about this program:
“I can appreciate that in the past MySpace has not always been perceived as playing as well in this space as it could — especially around turning off widgets for unclear reasons. However, in the run-up to this launch, I’ve sensed a very different approach — one that understands the importance of playing well and being a good actor in the community.â€
After watching the video which I posted in my most recent post, from the Graphing Social Patterns conference, I have noticed that Jason Calacanis has very well developed business mind and is not just some tech geek that wants to develop the coolest app on the web.
Calacanis makes a very strong point about how if a company bases their entire existence around a Facebook App they are stupid. I really must agree. From basic business principles it is very easy to understand that he is right on this topic. Facebook is a website controlled by a team of people and they can change the playing field whenever they want, so why would you want to put all your eggs in one basket and allow them to control your companies future. A Facebook app should be used as a nice tool to develop either a buzz for your product or a customer group for other products you can feed through the app. Im sick of reading about companies that only develop Facebook apps and think they can have a prosperous future, because it just ain’t going to happen. For example the iLike Facebook app will be useless soon when Facebook decide to open up a new music sub-section. The playing field will always change.
Google Wave has not been a big hit so far – everyone though it would be…but it hasn’t. The interface is complicated, buggy and unpractical. People aren’t staying long enough to build a community and worst of all – nobody is quite sure what exactly it’s for yet. However the development team are still making strides.
