Crenk » partnership

b5media Restructure and Sack All Blogger and even Problogger, All in Favour of Glam Partnership

Steven Finch — Wed, 10 Mar 2010 06:26:37 +0000

b5media have been is the news a lot lately but for all the wrong reasons. It seems as though b5media has dropped all of its women bloggers from contracts.

Inquisitr also reported that b5media has also dropped their most popular sites owned by Darren Rowse (b5media co-founder) Problogger and Digital Photography School.

The new b5media strategy seems to be with former Gaweker editor Elizabeth Spiers and it seems to be focused around celeb/fashion with Crushable and The Gloss. After inspecting both sites it seems as though b5media has partnered with Glam for advertising, which based around the fashion industry will bring in decent eCPM rates. These new fashion eCPM rates are going to be a lot higher than their current sites, so in theory they only need to receive lower traffic numbers.

Skype Now Available for Free Download on All Nokia Phones

Steven Finch — Thu, 04 Mar 2010 01:21:51 +0000

Skype has announced a partnership with Nokia. The plan is to integrate Skype onto all Nokia devices. Although Nokia devices were able to get a default Skype client it is only now that it is finally made available for majority of Nokia’s smartphones – specifically those running on Symbian ^1.

Skype for Symbian will let you to use Skype even while on the move, either through WiFi, GPRS, EDGE or 3G. Skype for Symbian is now available for download at the Nokia Ovi Store and you can install it on your smartphone if it belongs to the following long list of Nokia devices that support it:

Nokia N97, Nokia N97 mini, Nokia X6, Nokia 5800 XpressMusic and Nokia 5530 and the following non-touch devices: Nokia E72, Nokia E71, Nokia E90, Nokia E63, Nokia E66, Nokia E51, Nokia N96, Nokia N95, Nokia N95 8Gb, Nokia N85, Nokia N82, Nokia N81, Nokia N81 8 Gb, Nokia N79, Nokia N78, Nokia 6220 classic, Nokia 6210 Navigator, Nokia 5320.

If your current Nokia phone is any of those devices listed, then you can enjoy the following features of Skype on your device:

Make free Skype-to-Skype calls to other Skype users anywhere in the world
Save money on calls and texts (SMS) to phones abroad.
Send and receive instant messages to and from individuals or groups
Share pictures, videos and other files.
Receive calls to their existing online number
See when Skype contacts are online and available to call or IM
Easily import names and numbers from the phone’s address book

Of course before you go on a Skype holiday, make sure that you are subscribe to an unlimited data plan, since even though Skype-to-Skype call is free, you are still using up air time of your mobile carriers.

You may download Skype for Symbian by following this link.

Facebook: The Only Login

Steven Finch — Mon, 15 Feb 2010 14:05:42 +0000

Facebook and AOL announced last night a partnership that will integrate a user’s Facebook friends into their AOL Instant Messenger. The announcement came on a day when Google announced its new attempt at capturing your social attention withGoogle Buzz and Yahoo! reminded us from the outskirts that they’ve been at this game for a year now.

According to Mercury News, about 70% of AOL users also use Facebook and the move is a sign of where AOL is heading, but we wonder if it isn’t more a sign of where Facebook is heading and has been all along.

The partnership will use Facebook Connect to import a user’s Facebook friends into their AIM contacts, enabling chat directly between the two services. This will allow AIM’s 17 million users to continue using AIM while being able to keep in touch with their existing friends on AIM.

Tivo Partners with Quantcast for Statistical Information

Steven Finch — Wed, 24 Jun 2009 08:53:11 +0000

It has been reported this morning that Tivo and Quantcast have partnered. This is a very interesting partnership that is aimed to help Tivo sell more advertising on their service. Tivo will combine real time stats on TV viewing along with the users activity on the web which provides advertisers with a much rounded and needed statistics package. This will also prove or rather help publishers get an idea what amount of the audience sticks to the traditional TV viewership and how much of it has been taken away by the online streaming video.

This is a great step forward for Quantcast who seem to be receiving a lot more praise and partners of late. I’m seeing Quantcast gaining a lot more quantified publishers on the net and it is great to see more sites actually being open about their stats and audience.

AOL’s Platform-A Forms Strategic Partnership with FreeCreditReport.com

Steven Finch — Tue, 03 Feb 2009 17:43:09 +0000

AOL’s Platform-A has entered into a multi-faceted strategic relationship with FreeCreditReport.com, the provider for online consumer credit reports, scores and monitoring.

The partnership will fully leverage Platform-A’s diverse slate of advertising solutions, including deep customized content integration within AOL’s properties and a variety of broad-based campaigns across Platform-A’s networks, ensuring the ability to harness the full power of digital media advertising.

Adphilia Launches New Site and is Seeing Growth Against the Trends

Steven Finch — Thu, 29 Jan 2009 18:04:25 +0000

Some of you may already know that I’m CEO at Insomnia which ownes a Site Representation firm called Adphilia. I wanted to announce on Crenk that we have been making some key changes to Adphilia over the last few months that has produced some amazing results.

Adphilia is not like your normal advertising network, we dont just aim to fill as many impressions as possible with our advertisers, we aim to find the types of advertising that best fits your site and then find solutions to fill these advertising slots. Currently, we work mainly with CPM campaigns, but we also have various CPC, CPA and sponsorship opportunities, which mix to make the optimum solution for each publisher. We believe that no two publishers are the same and everyone has different goals and option with regards to their advertising solutions.

Adphilia has just launched a new website, which is a very simple corporate site that explains in better depth what we do and how we do it. At Adphilia we have recently partnered with Zedo as our ad serving solution and this has allowed us to take our firm to the next level.

In terms of stats Adphilia had an amazing December, reaching over 100 million ad impressions. Currently, our predictions for January end to be over 140 million ad impressions sold. Adphilia is currently seeing a huge growth in impressions every month, which most networks are also seeing, but the difference is that with Adphilia we have seen an increase in our eCPM rates for our publishers and this is going completely against market trends.

Adphilia is always looking for more advertisers who would be interested in advertising on our great publisher sites, and additionally publishers are always welcome to join our network if their brands meet our standards. Im intending to update everyone about Adphilia via Crenk in the future, so stay tuned for more info.

Snocap Laysoff 60% Of Its Staff

Steven Finch — Fri, 12 Oct 2007 08:57:51 +0000

I have just read an article this morning on News.com, which outlines that Snocap has axed about 60% of its workforce. It is also reported that Snocap might be for sale and that Snocap has received interest from several companies. It looks like there might have been more than meets the eye with the termination last week of CDBaby from their Snocap partnership.

This is not the best new for one of the companies within our group, RouteNote. Snocap is a founding partner with our new service that will launching in the coming months.