It has been reported this morning that Tivo and Quantcast have partnered. This is a very interesting partnership that is aimed to help Tivo sell more advertising on their service. Tivo will combine real time stats on TV viewing along with the users activity on the web which provides advertisers with a much rounded and needed statistics package. This will also prove or rather help publishers get an idea what amount of the audience sticks to the traditional TV viewership and how much of it has been taken away by the online streaming video.
This is a great step forward for Quantcast who seem to be receiving a lot more praise and partners of late. I’m seeing Quantcast gaining a lot more quantified publishers on the net and it is great to see more sites actually being open about their stats and audience.
Some of you may already know that I’m CEO at Insomnia which ownes a Site Representation firm called Adphilia. I wanted to announce on Crenk that we have been making some key changes to Adphilia over the last few months that has produced some amazing results.
Adphilia is not like your normal advertising network, we dont just aim to fill as many impressions as possible with our advertisers, we aim to find the types of advertising that best fits your site and then find solutions to fill these advertising slots. Currently, we work mainly with CPM campaigns, but we also have various CPC, CPA and sponsorship opportunities, which mix to make the optimum solution for each publisher. We believe that no two publishers are the same and everyone has different goals and option with regards to their advertising solutions.
Adphilia has just launched a new website, which is a very simple corporate site that explains in better depth what we do and how we do it. At Adphilia we have recently partnered with Zedo as our ad serving solution and this has allowed us to take our firm to the next level.
In terms of stats Adphilia had an amazing December, reaching over 100 million ad impressions. Currently, our predictions for January end to be over 140 million ad impressions sold. Adphilia is currently seeing a huge growth in impressions every month, which most networks are also seeing, but the difference is that with Adphilia we have seen an increase in our eCPM rates for our publishers and this is going completely against market trends.
Adphilia is always looking for more advertisers who would be interested in advertising on our great publisher sites, and additionally publishers are always welcome to join our network if their brands meet our standards. Im intending to update everyone about Adphilia via Crenk in the future, so stay tuned for more info.
I have just read an article this morning on News.com, which outlines that Snocap has axed about 60% of its workforce. It is also reported that Snocap might be for sale and that Snocap has received interest from several companies. It looks like there might have been more than meets the eye with the termination last week of CDBaby from their Snocap partnership.
This is not the best new for one of the companies within our group, RouteNote. Snocap is a founding partner with our new service that will launching in the coming months.
