Nokia Drop Ovi Brand in Favour of Nokia Services
Sometimes I really think Nokia doesn’t have an overall strategy! Nokia has decided to drop the Ovi brand all together. Nokia says it’s done with the Ovi brand:
“By centralizing our services identity under one brand, not two, we will reinforce the powerful master brand of Nokia and unify our brand architecture— while continuing to deliver compelling opportunities and experiences for partners and consumers alike,” said Nokia’s chief marketing officer Jerri DeVard, in the company blog.
I guess it is a little less confusing, but why drop a brand you have been promoting for the past four years? Im not really sure this change is going to help Nokia’s share price which has been struggling to gain ground at all in the past year.
