How To Make My Blog Stand Out From The Crowd?
Yesterday I was having a great conversation with Marshall Kirkpatrick (Vice President of Content Development at RWW, not sure what that means) about how to get your blog noticed in the current environment. The discussion started with me posing the basic question “how can I get my blog noticed because we seem to be producing very good content but not getting the rewards”?
It was first mentioned that Problogger is the best source for this information on the web, however I have been reading his site for many years now and most of the content seems to be getting a little reproduced. Additionally, Problogger talks a lot about social media and how to use it to your advantage, but these days everyone has been reading those articles for year and most bloggers use StumbleUpon, Digg, Mixx, Buzz and other very proficiently. If most bloggers are using these tools to their advantage then you still have the same issues, how to stand out from the crowd?
I know that here in Europe a blog that has been on the rise lately is TheNextWeb, but I know these guys have been writing that blog for several years now and they also have one of the best technology conference on the mainland of Europe. Therefore if I want to improve my readership it is a little difficult to just start a conference, or is it worth adding some add-ons to the site such as job board, marketplace or others?
Content is also a major player in this issues, cause most good bloggers say that content is king. However, I think that content is king when you are either a small blog or a large blog, but definitely in the middle content isnt king and it is all about promotion and push.
This is main problem with web 2.0, noise! Currently, there is just simply so much noise in most niche’s, so why instead of writing individual sites and keeping a little revenue, maybe the plan should be to join forces with other blogs and create a larger blog and take a smaller slice of a much larger pie.
I propose this question to you, “how can I get my site to stand out from the rest, especially considering we produce amazing content that is much better than the majority of our competitors”?
