Crenk » new york times

New York Times Advertise on Rival Gothamist

Steven Finch — Tue, 09 Mar 2010 19:53:38 +0000

The New York Times and Gothamist have united over content and advertising opportunities.

In early February, the two news organizations got into an online battle in which Gothamist publisher and co-founder Jake Dobkin blasted the New York Times for “sucking on the teat of some old rich guy (or heir).”

But now, the New York Times is prominently advertising on the Gothamist site. Interesting!

New York Times Will Soon Be Charging For Their Content on NYTimes.com

Steven Finch — Mon, 18 Jan 2010 18:42:40 +0000

A lot of newspapers have been talking about putting in a pay-per-view kind of system onto their online content. The newest newspaper to say they are going to a paid content system is the New York Times.

According to a Times internal memo that was sent to staffers from the advertising department, 14,849,000 unique users visited NYTimes.com in December 2009.

The average reader clicks on 18 pages per visit, according to their stats. NYTimes.com racked up 262 million page views overall this December.

It’s clear from the memo, which was sent earlier this month, that the Times has been paying close attention to their competition, including Yahoo! and AOL news sites, as well as digital homes of television stations like CNN.com and MSNBC.com.

But they have also been looking at WSJ.com, which is considered to have one of the most profitable and successful online paywalls. WSJ.com increased unique visitors by 2% last month, according to the memo.

Im a firm believer that some users will of course move to a paid option, however the majority will just move to another news source (example BBC). Its the whole drug dealer principle. Once the leader dies, then there are always 10 other people who want to take their place! I think moving to a pay option is the old media thought process for their new media options, and that will just not work.

New York Times Offers Discount on Samsung Netbook if you Register for Times Reader 2.0 Online

Steven Finch — Thu, 26 Nov 2009 12:10:14 +0000

Times are really tough for the traditional print businesses as subscriber numbers shrink, increased costs and less advertising cripple the industry. However, most of these old establishments need to learn that everything is slowly moving online and that they all need to have a strong online strategy.

The NYT has a digital version of its paper called the Times Reader 2.0. The digital version looks much like the real paper and can be accessed via a computer or netbook. The big catch is that the service is a whopping $179.40 for a year.

That is more than many will be willing to pay. Those that do cough up the money for a subscription will get a $100 credit at J&R towards a Samsung Go netbook. The other big catch is that the netbook is priced well above competing offerings already so even after the $100 off it still costs $279.

New York Times Report That Online Advertising Brings in Nearly a Quarter Of Their Revenues

Steven Finch — Fri, 23 Oct 2009 18:37:47 +0000

Over at Techcrunch they reported yesterday that the New York Times are now receiving nearly a quarter of their total revenues from online advertising.

The New York Times announced third quarter earnings this morning. Total revenues were down 17 percent to $571 million. Of that advertising revenues decreased 27 percent to $291 million, and the online advertising portion was down 8.2 percent to $68 million.

Last quarter, advertising revenues declined an even steeper 32 percent, and online advertising was down 15.5 percent. So maybe this is the first step on its way back to positive territory. Here are the year-over-year declines in online advertising revenues for each of the past four quarters.

Annual Decline In Internet Advertising Revenues

4Q08: -3.5%
1Q09: -6.1%
2Q09: -15.5%
3Q09: -8.2%

Another interesting data point is that because its print advertising revenues are shrinking at a faster rate than its Internet advertising revenues, the Internet portion is actually a bigger percentage (23.5%) of the New York Times’ total advertising revenues than it was year ago (when it was 18.6%).

I have been a firm believer that print business will slowly leave only the major players in each market and all the smaller business will have to move online or close. However, with these latest figures I now think even the major players could be in big trouble!

Cisco Systems Acquires Norway’s Tandberg Video Communications for $3 billion

Steven Finch — Thu, 01 Oct 2009 14:20:24 +0000

Cisco Systems has announced today that its buying Norway’s Tandberg video communications business for $3 billion.

The deal should enhance Cisco’s own TelePresence business where it sells room-sized video conferencing systems that make you feel like you’re talking to people in the same room. These systems costs hundreds of thousands of dollars each but executives feel they can use them to save on travel costs. Tandberg is one of the chief rivals in the business and it makes specialized software for managing the conferencing systems and managing the connections between them.

This new deal is going to put a lot of pressure on Hewlett-Packard who have a very strong video conferencing business with their Halo product. In theory, video conferencing creates a lot of Internet traffic, which in turn helps Cisco’s core business of selling networking gear.

Cisco has bought 40 companies over the past five years, according to the New York Times. In the past week, merger mania has erupted, with Dell buying Perot Systems for $3.9 billion and Xerox buying ACS for $6.4 billion.

Digg Is About To Be Sold To Microsoft, So Why Cant Mixx Sort Themselves Out and Get In The Money?

Steven Finch — Sun, 27 Jul 2008 09:29:22 +0000

With Digg currently being rumoured to be in talks with Microsoft for an acquisition, I thought I would check out and see how the Digg competitors are fairing. One of Diggs’ main competitors is Mixx, now Mixx has been gaining a lot of traffic of late, but I still have a lot of problems with their site compared to Digg.

It seems like everytime I go to Mixx the site isnt function right. Today I headed there to promote a few of our articles, but I could barely launch the site and when I went to submit an article it wouldnt even load the page. So with all the growth, funding and syndication deals, how come Mixx still isnt up to scratch?

Getty Images Is Looking For A Buyer, By The End Of The Month!

Steven Finch — Mon, 21 Jan 2008 09:37:26 +0000

The New York times reports that Getty Images is now up for sale. The worldâ€™s biggest supplier of pictures and video to media and advertising companies, has put itself on the auction block and could fetch more than $1.5 billion, people briefed on the situation said Sunday.

Getty was founded back in 1995 and current has a catalogue of 3.2 billion images and 4 million unique visitors to its website each month. These figures make the company very lucrative. Goldman Sachs was hired to advise it on a potential sale and Getty has already attracted several potential buyers, mostly private equity firms, including Kohlberg Kravis Roberts, Bain Capital and others.

Bids for the company are due to be finalised by the end of the month. A sale is not assured, but with this high end company being up for grabs, I wouldn’t be surprised if a few private equity firms join forces to finalise a sale.