Mobile Web Usage Doubles in 2009
The mobile web has been around for quite some time. It’s earliest form was accessed using primitive mobiles using GPRS. Early Blackberries at the turn of the millennium played their part in increasing its popularity and relevance. Still however, the computer remained the best way to access the web. However, since the iPhone revolutionised the way we think about mobile web, its usage has more than doubled in one year.
2009 saw an increase of more than 110% in mobile web usage. This is undoubtedly due to the rush of smart phones onto the market such as the iPhone, Android devices and new Blackberries. Apple dominates each continental market except for Africa where cheaper GPRS phones still rule. In fact, Apple had a 65% share of the market at the end of 2009 with their iPhone and iPod Touch.
Android is the number two player in the US and has been growing in dominance since late 2008 when they launched on HTC phones. Towards the end of 2009, Android also seen a spike when their Motorola devices went on sale. They currently have around 12% of the North American market.
2010 may see the mobile web take off as Google prepare to launch their own smart phone and the scramble for consumers to get more up to date phones begins as the world climbs out of recession.
