It seems as though Myspace is trying to get their music product back on track and at the center of this is a new product called Wildfire. Myspace are testing their new Wildfire product, which aims to help bands control all of their social networks.
MySpace Music vice president of Product Roberto Fisher, who shared preliminary details at a meeting held Saturday by the Music & Entertainment Industry Educators Association (MEIEA) in Los Angeles. ”Are you aware of the people that are most valuable to you in social media marketing, to help amplify what you do?” Fisher posed. ”Wildfire is designed to help you understand the tree of engagement that happens in the time that someone does something. So, we can pinpoint in any tree of distribution the people that gave you the most reach when they heard something and re-amplified it.”
So, it’s “where in the trees you should invest,” instead of burning the whole tree with a blowtorch, according to Fisher, which sounds like a refreshingly targeted idea. But this involves a lot of close observation, on a massive scale. Accordingly, MySpace is essentially ‘wiring every single action’ that happens in the social networking sphere as it relates to artists, and then assigning scores to the most valuable ‘branches of the tree.’ ”You can score it all,” Fisher described. ”I can tell you if user A is more valuable than user B. And when you did X, these are the things that caused Y to happen.”
In what was practically the unplug heard around the world, imeem users were rudely awakened when upon loading their favorite playlists, they
imeem playlists moving to MySpace Music
were nowhere to be found. MySpace’s acquisition is not responsible for imeem going away, as the suffering company would have surely gone the way of the dinosaur on its own, but rather, shutting off the API killed a lot of apps, desktop and mobile alike. The impact was felt the world over as no word was even given, no warning, not even an explanation was made at the time of this event.
Recently MySpace has done right with the imeem community by assuring them that their playlists are fine, and are simply being ported over to MySpace music playlists. While I’m not entirely sure of MySpace’s music porting capabilities, I’d have to assume this is not an overnight process. Nevertheless, MySpace’s imeem acknowledgement provides some comfort to avid imeem users, but little those that have already migrated to other platforms. The service’s dedicated fans were the most spurned by this transition in ownership, and perhaps MySpace’s assurance comes too little too late.
In the announcement MySpace encourages users to use the existing music service provided by said company while the transition is taking place. It states it has the largest licensed digital catalog of music, hoping to lighten the blow even more, but for some of us, MySpace is not a site we thought of when we thought of music. Will the acquisition of imeem, will this change? Should be interesting to see the response once the imeem playlists have been brought over.
MySpace is known as one of the, if not the biggest social networks on the market. With millions and millions of users, advertisers get the attention of a lot of ey
es, but it’s grown even bigger than that. MySpace has long been known to be the launching pad for music artists, knowing that the MySpace market is a target they just could not ignore. Users are able to listen, stream, and even “friend” artists and stay informed.
It just seems like a natural progression for MySpace to enter the music foray with their own MySpace Music site. Just 24 hours old and already MySpace Music has a huge following, and an interesting model that looks to beat out all other music sites. Four major labels on board (Universal, Warner, Sony, EMI), several major publishers, and even the largest independent music provider look to make MySpace Music stand out on its own merit.
Users are able to stream any of the music on the site for free, create playlists of up to 100 songs, share their lists, their streams, and even participate in ranking and viewing other users music selection. All of this creates a music social network that is bound to grow just as fast at their social network specific site, MySpace. New music is also introduced exposing users to new artists and up-can-comers, with the added ability to purchase music which is done through Amazon’s music download service. You want a ringtone? No worries, via Jamster any song on MySpace music can also be yours to carry on your mobile.
The flexibility of MySpace music is unheard of, and I look forward to seeing its growth.
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