In what was practically the unplug heard around the world, imeem users were rudely awakened when upon loading their favorite playlists, they
imeem playlists moving to MySpace Music
were nowhere to be found. MySpace’s acquisition is not responsible for imeem going away, as the suffering company would have surely gone the way of the dinosaur on its own, but rather, shutting off the API killed a lot of apps, desktop and mobile alike. The impact was felt the world over as no word was even given, no warning, not even an explanation was made at the time of this event.
Recently MySpace has done right with the imeem community by assuring them that their playlists are fine, and are simply being ported over to MySpace music playlists. While I’m not entirely sure of MySpace’s music porting capabilities, I’d have to assume this is not an overnight process. Nevertheless, MySpace’s imeem acknowledgement provides some comfort to avid imeem users, but little those that have already migrated to other platforms. The service’s dedicated fans were the most spurned by this transition in ownership, and perhaps MySpace’s assurance comes too little too late.
In the announcement MySpace encourages users to use the existing music service provided by said company while the transition is taking place. It states it has the largest licensed digital catalog of music, hoping to lighten the blow even more, but for some of us, MySpace is not a site we thought of when we thought of music. Will the acquisition of imeem, will this change? Should be interesting to see the response once the imeem playlists have been brought over.
MySpace is known as one of the, if not the biggest social networks on the market. With millions and millions of users, advertisers get the attention of a lot of ey
es, but it’s grown even bigger than that. MySpace has long been known to be the launching pad for music artists, knowing that the MySpace market is a target they just could not ignore. Users are able to listen, stream, and even “friend” artists and stay informed.
It just seems like a natural progression for MySpace to enter the music foray with their own MySpace Music site. Just 24 hours old and already MySpace Music has a huge following, and an interesting model that looks to beat out all other music sites. Four major labels on board (Universal, Warner, Sony, EMI), several major publishers, and even the largest independent music provider look to make MySpace Music stand out on its own merit.
Users are able to stream any of the music on the site for free, create playlists of up to 100 songs, share their lists, their streams, and even participate in ranking and viewing other users music selection. All of this creates a music social network that is bound to grow just as fast at their social network specific site, MySpace. New music is also introduced exposing users to new artists and up-can-comers, with the added ability to purchase music which is done through Amazon’s music download service. You want a ringtone? No worries, via Jamster any song on MySpace music can also be yours to carry on your mobile.
The flexibility of MySpace music is unheard of, and I look forward to seeing its growth.
Here at Crenk we have already reported about Myspace and their new music offering several times. It seems now that the launch is imminent. The LA Times has reported that Myspace will be launching their music offering as early as tomorrow. The new service will compete directly with iTunes and will be offering music downloads, streams, videos and mobile phone ring tones, along with related items, such as merchandise and concert tickets.
Stay tuned for more coverage about the launch in coming days.
It has been reported today by the New York Post that Myspace has signed up SonyBMG and Warner Music Group to their new music initiative. This actually initiative has been reported about before on Crenk, so this is a really strong step forward for Myspace.
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