Hi5 Acquires Big Six the Game Developer to Improve their Network.
Hi5 have just acquired the gaming company ‘Big Six’ in order to flesh out the gaming sector of their website, a popular social network. Hi5 has been up an running for quite a few years now. Although it has never really taken off in Europe it is big in the US and is following the lead of others such as Facebook in terms of integrating gaming into their network.
As of now, 15% of their revenue comes from gaming by its users so I guess it makes sense to buy up a popular games developer in order to give the feature a shot of adrenaline. But they’ll have some stiff competition as the likes of FarmVille on Facebook have millions of active players.
An emphasis will also be put on developing the social network’s currency further to encourage people to spend their money there rather than on other networks.
“We are excited to be joining a company that shares our philosophy and vision for how social gaming will evolve,” said Kevin Gliner, co-founder and CEO, Big Six. “This deal is a perfect match because it enables us to accelerate our go-to-market plans by leveraging hi5’s huge global audience.”
