Archive for: media

AOL Acquire the Huffington Post for $315 Million: Internal Email

Im still in shock that AOL has acquired the Huffington Post for $315 million. AOL CEO Tim Armstrong sent an internal memo to all AOL employees and here is exactly what it said.

AOLers,

We are taking another major step in the comeback of AOL. Today we are announcing that we have agreed to acquire The Huffington Post, one of the most exciting, influential, and fastest growing properties on the Internet. We believe in brands, quality journalism, and the positive role of communities in the world—The Huffington Post shares our values and the combination of the two companies will create the premier global and local media company on the Internet.

Co-founded six years ago by Arianna Huffington and Ken Lerer, The Huffington Post has grown to become an industry leader—one of the Web’s most popular and innovative sources of online news, commentary, and information. Arianna and team have created a brand and a destination that focuses on the consumer experience. By combining The Huffington Post with AOL’s network of sites, thriving video offerings, local expertise and enormous reach, we will create a company that is laser-focused on serving our audiences across every platform imaginable – social, local, video, mobile and tablet.

The Huffington Post is core to our strategy and our 80:80:80 focus – 80% of domestic spending is done by women, 80% of commerce happens locally and 80% of considered purchases are driven by influencers. The influencer part of the strategy is important and will be potent.

The Huffington Post is a strong influencer brand and it attracts a valuable audience, including a great focus on women’s content. In addition, Arianna Huffington is a world-renowned expert on women’s topics and issues, and has enabled The Huffington Post to grow rapidly by continually developing new audiences.

In the local area, the combination of the two companies will create a scaled connection between global and local communities on one platform. This will create a new way for people to get local and global information in a timely and entertaining way.

The Huffington Post will join the family of AOL Brands that are destinations for an influencer audience, brands like TechCrunch, Engadget, AutoBlog, and Moviefone. Uniquely, The Huffington Post is the platform for influential people — the people that drive trends, commerce, politics, entertainment, news, and information. Adding this strategic platform to our already strong network of sites, including the AOL homepage, has the potential to make AOL the most influential company in the content space.

Arianna Huffington is one of the most successful entrepreneurs in the Internet space and someone that is even more successful in building communities and relationships in every corner of the globe. The Huffington Post and Arianna have created a company that has partnered with the most successful and well-known leaders in all aspects of society that touch important topics to give consumers direct access to the most influential decision makers and community leaders.

This acquisition will create a high-quality and diverse digital ecosystem encompassing local, national and international news, politics, entertainment, technology, fashion, sports, health, personal finance, green, lifestyle, the arts and more. This deal will combine the amazing talent at AOL with the innovative and talented staff of The Huffington Post. Here are just a few high-level points around what this deal brings to market:

• Together, AOL and The Huffington Post will have 117MM unduplicated domestic monthly UVs, and ~270MM monthly UVs worldwide (according to comScore Dec 2010).
• The Huffington Post is one of the fastest growing web properties on the Internet. It grew 22% last year – that’s faster than Twitter, which grew 18% – and 15x as quickly as the Internet grew last year (comScore Dec ’09-’10).
• Both AOL and The Huffington Post count powerful, affluent users among their top loyal visitors, significantly over-indexing in $100K+ income users.
• AOL passed Hulu in unique viewers on video in the fourth quarter of 2010; video views on AOL are up 400 percent year-over-year.
• Between AOL’s innovative Project Devil ad unit, engaging users for 27 seconds longer than traditional display ads, and The Huffington Post’s highly-vocal community, with 4MM+ comments per month, we will marry attention-grabbing content and brand experiences for both advertisers and consumers.

In the local area, the combination of the two companies will create a premier global/local syndication network at scale. This will create a new way for people to get local and global information in a timely, informative and entertaining way.

To maximize the strategic advantage of this great deal, we will be creating a new group at AOL called The Huffington Post Media Group. Within this group will be AOL Media, AOL Local & Mapping, AOL Search and our new friends at The Huffington Post. We will continue operating the towns structure, AOL.com and HuffingtonPost.com.

I’m thrilled to announce that Arianna Huffington will join AOL’s executive team as President and Editor in Chief of The Huffington Post Media Group. We have asked Jon Brod to lead the overall operational integration on the AOL side of the combined entities. Jon will lead the local group integration and work closely with David Eun and the teams in AOL Media. We will work quickly with The Huffington Post to create a combined organizational design to coincide with the deal closing. While we wait for the required regulatory reviews to be completed and the transaction to close before implementing the design, we will move very quickly to plan the details of the integration of the two companies. To this end, we will announce the new organizational structure as soon as possible.

In the meantime, we will continue creating great content and products for our consumers within the town structure and stay laser-focused on the aggressive goals we have set for our winter luge. We are on the right track and will continue our weekly operating cadence and town structure to drive successful results against our company goals.

Here’s a special message for all of you we taped to welcome The Huffington Post and Arianna to our AOL Family:

http://today.office.aol.com/company-news/2011/02/aol-agrees-buy-huffington-post

And of course we wanted to welcome Arianna to our “You’ve Got” video of the day—check her out on AOL.com.

We will be holding a company all hands meeting to address your questions related to today’s exciting news. We will video conference from our New York office on the 6th Floor at 9:30 AM ET and will be joined by Arianna Huffington and key executives from her organization. We will also be holding a call for our west coast offices at 2:00 PM ET and for our Patch offices at 2:45 PM ET. See below for meeting info (conference rooms will be sent out shortly).

AOL is playing to win…and The Huffington Post and AOL will occupy a unique place in the future of the Internet. Let’s go get it done.

–TA

Kodak Slice Ambitious Pocket Cam

Digital cameras have gotten smaller, more precise in their shots, but some have become overly complicated. For many it’s personal preference

Kodak Slice offers up 14 mega-pixel photo quality.

on what they trust and feel comfortable with. A company like Kodak carries a longstanding tradition of quality, expertise, and longevity. Recently Kodak has made a surprise jump into the “cool camera” running with the new Kodak Slice which is simply amazing.

The new pocket cam sports a 14 mega-pixel shot, a 3.5 inch touch-screen, 5x optical zoom lens, 720p/30fps HD video recording, and optical image stabilization. For a point and shoot, this little powerhouse is going to capture everything you need and more. Called the slice for the thin design that makes it easy for anyone to toss into their pocket and carry with them. Internally the camera itself can store up to 5,000 HD photos, which is mind blowing when you look at the size of this device.

I thin for many of us just the image stabilization is enough to warrant an eye on this camera. The reduction of unsteady hands can make any picture a worthwhile shot. Your point of reference on the back side, the touch screen, is surprisingly vibrant ensuring your shot is the best quality possible. The Kodak Slice currently retails for $350.

Audio Blog with Audio Boo on iPhone

Apple devices come with a native recording device, and even social networkslike Utterli have functioned as a way to capture audio and share it, but none have been as easy as and intuitive as Audio Boo for the iPhone and the iTouch is. The application takes voice recording to a whole new level with a press of a button. Before you know it, you just might start audio recording a whole lot more than you think.

Audio Boo is both a desktop and mobile app. The desktop app allows you to configure your account, asking you where you’d like your “Boo’s” to post. You can choose from a variety of social networks but it’s also stored in the audio stream for others to interact with and comment on.

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iTouch Acting as Gateway Drug to iPhone

There’s no doubt that the skeptics who thought that Apple had no chance in theportable music player department hid when Apple’s iPod hit the market and took the mp3 music players by storm. Very few technological innovations make such an impact on our culture and yet Apple redefined what it is to listen, interact, and engage our music. Their style of minimalist design served them well with the generations of iPods to come down the line, but now times have changed.

The market for mp3 players has widened with lots of entrants, but few are capable of toppling the giant, so instead they offer an alternative to those not willing to give into Apple’s tight restriction to the Apple iTunes store. Nevertheless, iPods have had to redefine how they are interacted with and that’s when the iTouch came out. This unique tactile surface mp3 player gave users a unique experience that was unseen in the market for portable music players. Since then Apple has never looked back, and the iTouch has swelled in huge numbers.

From June to November alone, the market share grew 5%, which in Apple’s world is a huge market. Most of this is attributed to the apps that you can install on the mobile device and the bevy of games that Apple is turning to to keep users entertained and constantly in contact with their device.

But is there a deeper agenda then just the one present? Mac Rumors suggests that Apple is quietly turning the iTouch into the gateway device for future iPhone users. Similar to the concept of a gateway drug, it’s opening doors and increasing familiarity that users will appreciate and then look for something more substantial. That’s where the iPhone comes into play.

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Zemanta Levels Blogger Playing Field

For those of us writers who find ourselves seeking new content to relate to what we write, it was a huge breath of fresh air when Zemanta was released. Zemanta not only offered us links, but it offered up keywords we might want to highlight, along with images the engine though we should include in our post. Zemanta was unlike anything we’d ever seen in terms of its wide use and availability across browsers and blogging sites.

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Geeks Rejoice for Family Guy Parody

Family Guy fans the world over are diverse and dedicated. These same fans fought to get the show back on the network and it worked. Since then the show’s creators never looked back. Perhaps ahead of it’s time when it was released the show has now brought in older and newer fans for episodes that hold no punches, targeting insults and satire in every direction.

The immersion of Family Guy into our pop culture is undeniable, and so much so, that even George Lucas approved a parody for the recreation of Star Wars, starring the characters of Family Guy fame. The working title which was “Blue Harvest“, the original fake working title for Star Wars: Return of the Jedi, celebrated the 30th Anniversary of the Star Wars franchise. This episode showed as the first episode of the sixth season that ran an hour long.

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Get Your Word Fix with Word Free

For those of us that have a knack for words, Scrabble has long been a favorite. Many of us enjoy the challenge of sparring one another with our wits and knowledge. In today’s mobile world there was little chance of us playing Scrabble until now.

Recently I’ve found the pleasure of a mobile Scrabble app called Words with Friends. This app replicates everything I remembered from playing Scrabble with my family that I instantly became hooked. Words with Friends has an amazing number of additions that truly define this powerhouse of entertainment.

For starters you are able to connect two of the most popular social profiles, Facebook and Twitter. This will not only announce your scores but also invite your friends to join you in a game. Furthermore the app has the built in ability to run more than one game at a time. When I started playing, it was not unusual for me to be playing four to five games at once. Definitely something you could not do with a Scrabble board.

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Tweetdeck Evolves For Power Users

There’s a lot of apps out there, both mobile and desktop, that use the Twitter API to make it more “functional” for power users. What’s a power user? Well if you’ve got more than one account on Twitter, have over 1000 friends, and like to have your posts link to other social networks where you have a community, then you are probably a power user.

In the race to be the most dominant desktop application for Twitter, TweetDeck is definitely one of the leading contenders. Having been around for about a year, TweetDeck has taken the Twitter experience to a whole new level. It’s integrating the use of multiple columns, and attaching itself to URL shorteners, photo posting apps like Twitpic, and the ability link to other network like Facebook, all under one app. But just recently TweetDeck has evolved again, and this time, making it even more useful for power users to extend their reach further into the social web.

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Web Strategist Jeremiah Owyang’s Mobile App

For those of us in the business of online marketing, brand building, or building web strategies for companies, Jeremiah Owyang is a familiar name. His innovative thought leadership has defined the world of online web strategies and how companies interact with audiences.

His blogs have been a ranked as one of the top sites in Technorati, and his career board has increased the number of visitors to his website simply because of his strong belief in connecting people. Jeremiah “strives to define and deliver user and community needs, business goals, and web technology to craft and deliver long term successful web programs for companies.”

Most recently the web strategy guru has released a mobile app that now allows fans and followers to keep up with what’s happening on the blog and career board via their iPhone or iTouch. MotherApp‘s creative innovation has brought to life a clean and intuitive application to life. Via the interface you get access to his thoughts via the blog, his Twitter stream, and the ability to favorite tweets or blogs posts you find interesting.

If you’re into online marketing or strategizing web initiatives, check this app out. I’ve found that the information on here is useful and applicable immediately for just about any brand you develop for.

Publish Your Content On Your Mobile

With content accessible on our mobile, it’s become more common for us to be productive with our mobile devices to get more work done. Cell phones and other mobile devices have become the digital leashes that collar us to work, but at the same time it also keeps us connected to life’s information flow. As we become a more connected community via social media tools, it’s always useful to hear how others have made it work for them.

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