As you might already know, link baits are content, tools or webpages specifically created to pull in links and traffic from other websites and popular social media websites like Digg or Reddit.
Creating an effective link bait can take a lot of time and effort and I think initial control over the distribution process is very important. You want someone who has influence or connections to submit or promote your link bait to the social community you are targeting.
This increases the potential for eventual success on many levels. Submitting your link bait using a very weak account on social voting or news sites will not allow you get the prominence you deserve, primarily because there isn’t enough initial support to propel your link bait into the limelight.
However, sometimes even power users might not have the ability to make your link bait go viral. Blame it on the saturated of news, the inherent bias against your domain or the inappropriateness of your article.
There are dozens of reasons why your bait didn’t succeed but trying to pinpoint them definitively is futile, particularly when some of the factors lie outside of your control (e.g. editorial/management prejudice).
Why You Should Resubmit Your Content for Social Media Popularity
Re-submission or re-insertion of link baits and valuable content into the social community gives your website a second chance. Didn’t make it big before? Now you have another shot. Note that there are also some concrete reasons why you should consider resubmission as a promotional strategy:
- Correct Weak Submissions. You might have submitted your own linkbait with a new profile that doesn’t have much clout. Or someone else with a small circle of influence might have submitted it before you. Even though your article is awesome, it may still go unnoticed on the social site. Resubmission with a stronger profile is a good way to bring it back from the dead for round two.
- Resuscitate Your Archives. Maybe you’ve written great content in the past but never bothered about social media marketing. Your favorite articles might have already been submitted by other users but now that you’re more social media savvy, it’s time to dig out some of the older, timeless articles to give them another go-around on the social sites.
- Feed Current Interests. Say you have an old Apple article which intricately explores the history of all their mp3 players. You’ve just found out today that Apple is releasing a next generation iPod with great new features. Pull out your old article, do some edits and resubmit it to ride the social media buzz.
- Kickstart a New Domain. If you’ve moved all your articles and content over to a new domain or brand, resubmission is an excellent way to immediately get some attention to your new website. All your permalinks will be different, which will faciliate the resubmission process. This was something I personally realized after completely restructuring my category and permalinks.
Remember, the aim of every linkbait is to bring in links and traffic. Re-submission doesn’t deviate from this principle. Ergo, your content must still be incredibly appealing and link worthy. This must be the number one rule to keep in mind.
You’re essentially giving your article or webpage another chance. You’re asking the social media audience to take another look, because they might find something valuable that was overlooked the first time round.
How to Resubmit Your Content for Social Media Popularity
Take a stroll through your site archives to examine the webpages or articles you have created. Look at the ones that are exceptionally well written or still relevant to the current climate. News-oriented or topical posts will probably not work well with audiences who expect content that is relatively fresh or new.
You can also make minor (or major) edits to the articles you want to re-submit, in order to increase their relevance or attractiveness. This will also legitimize your article, particularly if it received a decent amount of exposure the other time, while failing to eventually develop massive popularity on the specific social site.
Pick some of the articles you like and then submit it to the social news websites through a strong social profile. Submit it yourself or get someone else to do it for you. Some of the social websites block the old url so create a new URL for your linkbait page and 301 redirect the old URL.
And you’re done. Depending on the strength of your article and the influence of the submitter, you will now have a better chance going big on any social website.
More Articles on Effective Social Media Marketing Strategies
This first social media marketing strategy is something that anyone can implement for success. I’ve been meaning to write about resubmissions for a while but haven’t had the chance to do so until now. A special hat tip to Chris Winfield, who reminded me of this method in a conversation we had earlier today.
I’ll be writing a little more on social media marketing and will be providing more tips on how you can better improve your potential for getting traffic, attention and links through the various social media outlets.
It seems like Delicious is going to start offering advertising opportunities to its users. Delicious was recently sold to AVOS (YouTube founders new company) and it now seems like they have also acquired a small social measurement tool called Tap11.
According to the press release, Tap11 works with over 500 major brands, media companies, and agencies.
From looking and testing out the product im sure that AVOS will use the platform within Delicious and possibly offer ways for these brands to advertise within Delicious and compare their results with Twitter and Facebook. This could provide a nice end to end solution.
AVOS stated:
“Our vision is to create the world’s best platform for users to save, share, and discover new content. With the acquisition of Tap11, we will be able to provide consumer and enterprise users with powerful tools to publish and analyze their links’ impact in real-time.”
Pingdom is a great service and they have put together another great viral article.
Facebook has announced that it now has 400 million active users. Just one year ago Facebook had 150 million users, so 2009 was an incredible year for the social media giant.
There can be no doubt that Facebook is pretty much unstoppable at the moment, a real juggernaut.
With as long as Twitter has been with us, it’s amazing that we’ve not seen a monetizing model sooner. Well…it was bound to happen, and it’s here. Twitter can now display ads, and users can get paid for it with Twittad .
As you look at your account, think to yourself, “I’ve got followers, why shouldn’t I make money for being so popular.” If that’s your train of thought, this little addition to Twitter is right up your alley. Having full control of the ad space, you set the price on the space you are looking to sell andTwittad will match with the advertisers in their database.
Where does the ad go?
Good question, simple answer. The advertisement will sit in the upper left hand column of your Twitter homepage. That big empty space can be used more effectively now by placing an ad that will interest your followers. That’s it, it’s that simple. While some may have feared that the advertisement would have been plastered across your background, or cover the page with flashing, twirling, and otherwise annoying attention grabbers, the simple fact is that the ad will remain unobtrusive.
For the Twitter User
So the first question is obvious, how do I become a part of Twittad? Allowing Twittad to pair you with the appropriate advertiser and marketing promotions can be lucrative and here’s how.
You start off with submitting your page to Twittad for advertisers to purchase (remember you set the price). Once the price is agreed upon select the duration for which you’d like the ad to appear on your page. Now you wait, it can be long or short, but the advertiser must contact you once they are interested. You ultimately have the choice to accept or deny the advertisers offer. If you deny, wait for another offer. If you accept, then simply upload the ad to the design of your template and then notify the advertiser that you are ready to go.
You basically get paid for every hour you serve the advertisement to your followers, and a virtual account will keep track of your earnings. Once the duration of the advertisement has come to an end the virtual account releases the “real” funds to your account. So no worries, you don’t get paid in Monopoly money.
For the Advertiser
Being a part of Twittad is just as easy for the advertiser. All advertisers are able to browse what the users are willing to share and for how much. This gives the advertisers a chance to find the right candidate for their brand and hopefully gain some exposure on the popular micro-blogging site.
Advertisers start off by creating their advertisement using guidelines set by Twittad and following their examples. Once the ad is designed you browse the user database to find the right candidate for your product. You select the “Buy Now” and await their denial or acceptance. Denied? Keep looking. If you are accepted you simply connect and pay via Pay Pal, and if the user removes the ad prior to the agreed upon time, you are credited for the loss. Ultimately the tracking that is provided for the advertisers will alert them if agreements are broken and the advertiser is free to leave negative feedback in such cases.
Twittad receives 5% of the total paid out price as their fee for using their services.
Is This Viable?
I ask myself this question ever since I hear about Twittad. Is this a viable solution to make money on Twitter? Well, sure it can’t hurt to make a little money. The site itself shows how much individuals are making based on duration and follower count. But ultimately, how many people actually travel to your homepage on Twitter? The only time I can think of is when they choose to follow you, but otherwise with all theAPI’s out there, Twitter users are hardly ever on the actual site itself. Perhaps it won’t be long until these web apps we use are filled with advertising. If there’s a way to market, leave to the advertisers to find it.
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Marketing material costs for freelancers and new businesses can be an expensive investment for start-ups with little money. Sure it’s said “to make money you have to spend money,” but what if you didn’t have to spend a dime?
Do I have your attention yet? If you’re looking for a “quick and dirty” way to get yourself off the ground and utilize the full capability of print work to market your talents, look no further then BrandDoozie. This web-based design application puts the creative tools in your hands. You can design postcards, business cards, letterhead, and other important documents with clicks and drag-n-drops.
The only downside is the limited flexibility of the application, but the service is free, so the concern is moot. The ease of use and quick return make it possible for you to have marketing material in a matter of hours as opposed to weeks. Sure you’re going to sacrifice some of the self creative ideas you might have, but for a freelancer such as myself, I was able to create collateral the same day as a major networking event.
The interface is easy to use, and users are walked through step by step in the creative process. You can save your work mid-project, and even store your completed files in folders. Options to establish your brand, designing a logo, and accessing stock photos are all apart of the experience working within BrandDoozie.
It’s definitely worth jump starting your company’s image with this amazing brand establishing tool. If you need something in a flash, direct yourself to BrandDoozie and get yourself noticed!
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