What’s the Deal With Authority Based Search?

Luis Sandoval — Sun, 28 Dec 2008 05:27:28 +0000

: Image via Wikipedia

It’s a known fact that if you’re on a social network, there are those that are simply on to connect with a few people, co-workers, family, old friends; there are also those that connect professionally because they are considered industry leaders in their field and they attract a lot of attention when they say something or share something on their profile. I’m not touting to be one of those people, but we all know who they are. Whether you’re in media, finance, law, science, there are people that we follow that people listen to.

Still no matter what level we are in with regards on online status, many of us go through the same facets of life, experience the same problems at the home, at work, in conferences, etc. These topics blur the line of who we are when people do a search for us. Someone doing research or looking to find credible information on a topic might come across someones rant just as easily as they would someones concise opinion on a situation.

It’s this very premise that the idea of authority based searching be something all social networks consider, more specifically, Twitter.

The Low-Down

This most recent cage rattling has resurfaced thanks to Loic Le Meur, and his pleading with Twitter to build in this authority based search function to filter out, for lack of a better word, the rabble. I highly respect Loic and all of his efforts with Le Web ‘08 this year, and despite the backlash it received regarding the finer details, I thought what was UStreamed was quality panel discussions and speakers. Someone of Loic’s capacity does a lot of Internet searching, finding hot trends, finding the right people, and ultimately wants to make every minute he spends doing work count. If you don’t like Loic, substitute anyone you’d rather hear about in his place, the outcome is still the same. He only wants to read what top users are saying because their voice as a wider broadcasting scope as opposed to someone who only has 100 followers.

The question becomes does it matter? Well, the topic of discussion might be the same; there is a reason why someone with 100 followers would have come up on a search of that topic, but in terms of people listening, they just don’t have it. Users with a large established follower base are those that people go to when they are looking for information, thus becoming portals or hubs that can connect the seeker with the information he needs from either the hub or someone in that network of followers. Transfer the idea to real life. Do you take your ideas to someone on a soap box with five people watching, or to someone in a conference room with thousands of people listening?

Is This Discriminating?

So you’re one of those people with 100 followers, you’re reading what Loic is saying, and perhaps have heard others clamour for the same thing, are you offended? Does this make you feel like what you have to say has little worth compared to someone with a larger number of followers saying the same thing? I think it’s silly to think that just because you happen to be discussing the same topic as someone noteworthy, that you rank on the same level as them. It’s like having two degreed people with the same piece of paper, except one has 20+ years of experience and one just got their degree, there is no way they stand on the same ground.

As stated earlier in this post, the idea of authority based searching is nothing new. Technorati does this with its blog search function, filtering in search of sites with merit in terms of page hits and readership. It’s nothing new, but to those that fall out of the category it sounds pompous and conceited.

I disagree, I think there is definitely something to be said about finding the authorities on different topics for the sake of saving time and also ensuring that more people here what you have to say. Personally, I don’t see this happening with Twitter, but perhaps Loic has the power to make things happen. Right now Twitter has seemingly tackled the stability issue, needs to focus on a monetizing method, and who knows what else is happening internally.

I’m curious to hear what the readers have to say. Is there merit to authority based searching, or is this just conceited demands made by those in the top tier of their profession looking only to associate with other top tier professionals?

Sound off!

Crenk » Loic

What’s the Deal With Authority Based Search?