Yahoo’s LaunchCast To Crash and Burn?

Luis Sandoval — Wed, 03 Dec 2008 21:32:30 +0000

: Image by via CrunchBase

Yahoo’s woes have been smeared across every form of tradtional media as well as every news site on the net. Starting with their slump in stock value, their lack of management, their massive cuts due to the economy, and their on again/off again courtship with prospective buyers. Yahoo has gone through its fair share of hard times, much like any other company has been through this strained economy.

The services that Yahoo offers currently seem almost lackluster when compared the number of simliar Web 2.0 applications that exist that no only compete with Yahoo’s offering, but are better on many levels. Yahoo’s email service and search service had a revamp earlier this year, some services were let go, similar to what AOL was also doing earlier this year.

LaunchCast Re-Launching

Those services that Yahoo has not cut, more often than not, they have been outsourced to other companies. Currently their subscription music service was relayed to Rhapsody music service to continue it’s music playback offerings.

Now Yahoo is looking at relaunching its LaunchCast service through CBS Radio

: Image by via CrunchBase

. AOL made a similar deal earlier this year to ease the burden of cost on the company. According to TechCrunch, “CBS provides streaming fo

r 144 owned radio stations, as well as providing some Internet-only content.” With this kind of backing it would make good business sense to relay some of the burden on the company and offset it with this partnership that will at least help continue the brands music offerings.

This partnership further extends to the marketing and advertising for LauchCast. CBS Radio will now take over all the ad sales, now being in control over offering placements for video and audio displays on the site. This transition looks to take place in early 2009, so fans of LaunchCast should have something to look forward to in the new year.

A Worthwhile Service?

I can’t reiterate enough how great of a move it was for Yahoo to offload the previously company maintained service onto CBS Radio. But I still can’t wrap my head around people who use the service and find it more valuable then the top services on the internet that offer the same if not better. I’m talking about Last.fm and Pandora.

Both of the above mentioned services offer users the ability to build their profiles and their listening preferences based on artists and genre of the user’s choice. The services will then continue to play the music that the algorithm believes you will like best. Sound simple enough, but when you add the social aspect to it by being able to share, connect, and see what others are listening to, the services are hard to beat.

I wish Yahoo luck with their re-launch, but I see services like this and AOL’s service quickly shrinking away into obscurity.

What’s your take on these services, and what do you see happening in the near future? Does anyone out there use LaunchCast? I’d especially like to hear your thoughts.

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Yahoo’s LaunchCast To Crash and Burn?