So 3G is what we’re all looking for in terms of surfing the web, checking e-mails and streaming video. It’s modern, cool and new – not to mention useful. It’s only starting to take off now since the release of the first touch screen smart-phones that give you HTML browsing – not like 2007 when all you could do was see mobile web slightly faster.
Now a Japanese company by the name of NTT DoCoMo (the company that first introduced 3G back in 2001, but the world failed to adopt it for years) now say that they will introduce 4G in 2010 and that they are confident that the world will get behind them this time.
“We went first and when we looked behind us there was nobody there.” Said the company’s president when asked about the 2001 launch of 3G.
However, even though the future certainly lies with 4G, I can’t see it catching on so quickly. 3G is at its height now and
basic business strategy is that you don’t stop selling until the product does. Then you move on. I admire DoCoMo’s enthusiasm but even though it’s been over eight years since they introduced 3G, it’s only been three or four for the rest of the world.
They are really starting to push what 4G can do in the hope of winning over big companies into adopting the service. They claim that it will be able to stream movies and live TV anywhere where there is a hint of service at speeds approaching 300Mbs. In summary, I would say it will be a few years until we start seeing 4G around these parts.
For the last few days I have been seeing a lot of new reports about Google’s new Chrome ad in Japan. Im not really sure why this is now big news, because this ad has been running since January! If you want to read more about the ad then head to Techcrunch, Mashable and Startupmeme.
It’s a known fact that mobile devices in Japan are just better, plain and simple. Doubt me? Mobile devices in Japan have been proven to be years advanced their stateside counterparts. For years now mobile devices, especially cell phones, have been able to receive TV, music, take photos, etc. Just as we attempt to close the gap, the Japanese take their phones to another level of increasing the quality of picture and audio, but also increasing the use of these devices. Phone overseas have been able to scan items for pricing for years already, and they’ve also been used as debit cards and train passes.
So what does Apple and Steve Jobs plan to provide for their customers in the Land of the Rising Sun? Well…nothing. While units were expected to hit sales of 1 million units, when all is said and done they will be lucky to have sold 500,000. Not good. Apple’s offerings with the iPhone just don’t compete with the already existing high end phones that are available to both the consumer and professional market.
Released just over three months ago, the iPhone which saw explosive sales the first few weeks of release has taken a drastic nosedive. Selling out immediately on July 11th, with lines of people ready to purchase is the complete opposite of the sites now, where sellers stock their windows with iPhones, promoting specials, and looking for ways to move the inventory with little to no luck.
Since Apple could not wow them with their song and dance, what will it take for Apple to break into the Japanese market? We saw similar experiences when Microsoft released the first iteration of the X-box, which impressive sales at first, but then falling off the charts. Steve and Co. might need to go back to the drawing board for our eastern friends and think of a plan to counter an already established market.
There are so many advertising networks popping up these days its hard to know which ones are actually going to be useful to your needs. However, when it comes to mobile advertising networks, there is only one that really stands out from the crowd, Admob.
AdMob connects people who want to buy ads with people who want to monetize their mobile traffic through the AdMob Marketplace. Admob makes advertising and publishing easy with solutions and tools to meet your unique needs.
Mobile is very dominant in countries like Japan, and advertising to these clients is still not developed fully. Admob offers everything a normal online advertising network would offer, but they simply make moving into the mobile revenues generation space easy.
So 3G is what we’re all looking for in terms of surfing the web, checking e-mails and streaming video. It’s modern, cool and new – not to mention useful. It’s only starting to take off now since the release of the first touch screen smart-phones that give you HTML browsing – not like 2007 when all you could do was see mobile web slightly faster.
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