Archive for: itv

ITV Partner With Twitterfall and AudioBoo for FA Cup Final 2009

ITV has really finally started to accept new media and has launched a new trial around Twitter and the FA Cup final. Football fans will be able to watch the real time buzz around the FA Cup final on ITV.com.

The broadcaster is integrating applications built around the successful micro blogging tool Twitter to reflect the online ‘noise’ generated by the clash between Everton and Chelsea on 30th May.

Twitterfall – a site which cascades comments made on Twitter – will be embedded into the football section of itv.com of the day of the game, allowing fans to see ‘tweets’ about the match as it progresses.

A tool developed by London company thruSITES will allow fans to see which of the players is generating the most chatter on Twitter. The players’ names and faces will appear alongside bars which will move up and down to reflect the buzz around players during the game. The tool will be available after the match so that fans can scrub along a timeline to see which players caused a buzz at crucial moments.

Fans will also be able to submit their thoughts using web based audio comment service AudioBoo. The application will allow iPhone users to submit their comments to the site for other fans to hear.

The tools will be available on the site on a special FA Cup Buzz page from around 1pm on 30th May. The page will be accessed via http://itv.com/football.

I think it would have been better to design a page intergrates all of these services and also offers free live streaming of the game. Thus, I could watch the game on the same screen see the buzz around the players and the game.

Google Are Going To Be The UKs Largest Ad Seller

It has already been reported by the BBC and the New York Times that Google should become the largest advertising seller in the UK by the end of the year.

Google earned $803 million, about £407 million, in the United Kingdom in the first quarter. If you assume that rate won’t grow, that makes £1.6 billion for the year. And since Google’s British earnings are up 40 percent from a year ago, it is a safe bet it will grow.

That means Google will overtake the ITV television network as the biggest seller of advertising in Britain this year, Mr. Cellan-Jones figures. ITV sold about £1.5 billion of advertising last year.

This year Morgan Stanley estimates Google’s total advertising revenue will be $21.9 billion. Excluding the payments it makes to companies that display its ads, Google’s total ad revenue will be $15.7 billion. Time Warner, the largest media company in the world, earned $8.8 billion in advertising revenue last year. Viacom had $4.7 billion in ad revenue last year.

I have been thinking the same thoughts for a while now, that is I think the next place to boom in terms of the internet is display advertising and whoever can actually get that right, will be challenging the likes of Google, Microsoft and Yahoo in the next 3-5 years.