Archive for: idg

IDG Tech Network Leave Adify and Move To DoubleClick

IDG Tech Network is moving away from Adify and Doubleclick will be their new ad serving and technology partner. IDG confirm that everything will be moved to Doubleclick between the 12-19th of February and that the transition will be a smooth one.

Adify have not really been making too much improvements since they were acquired back in April of 2008 for $300 million by Cox Enterprises. It is interesting that IDG have moved from Adify to Doubleclick. I know Doubleclick are quite an expensive ad serving solution compared to most on the market today, but this move has happened because Adify are even more expensive. Adify have been charging around 20% or net revenues from networks who have been using their platform. This is extremely high and no wonder they are losing business. IDG has to be one of Adify’s main customers so this is a heavy blow.

Has Gigaom Been Affect From Moving Away From Federated Media and to IDG?

I have been reading Gigaom a lot lately, which is one of the worlds best technology news companies. Gigaom announced back in November that they will be leaving Federated Media for advertising revenues and move over to IDG. Since this time I have noticed a few key changes at Gigaom and was wondering if the site was being affected by the lack of quality advertising on the part of IDG?

Below is a screenshot of the Gigaom site as seem by a UK ip address.

As you can see from the screenshot Gigaom has been showing a huge amount of advertising from Chitika. These ads seem to just make Gigaom look a lot cheaper and more amateurish. Do you think the look of these ads has been affecting visitors to Gigaom?

I think it must have some affect. I have noticed these ads and from being on Gigaom several times in the last few days they have no put me off from visiting the site and actually just reading the full RSS feed instead.