Government Officials Propose Wireless Internet Regulations To Stop Misleading 4G Ads
Broadband speed is a funny thing – what gets advertised by Internet service providers isn’t always what ends up being delivered by the copper cable, fiber optic line or wireless signals that make it into your home. ISPs usually find a number of different scapegoats for the differences between advertised speeds and real-world performance, including gems like line quality, signal interference and network congestion, but with the advent of new data transmission technologies that are hitting the market, federal lawmakers are zeroing in on ensuring that providers won’t be able to hide behind these excuses indefinitely.
The reason the U.S. government has gotten involved in the potential regulation of wireless data transfer speeds is because next-generation 4G network providers have become notorious for their inconsistent bandwidth. The term “4G” has unfortunately transformed into a catch-all term that actually encompasses a wide variety of different data standards, with at least three different technologies having been adopted by major players in the American market. This has led to a divergence between the data speeds promised by the international 4G standard and what is actually being labeled as 4G in the United States.
Legislation has been introduced by U.S. Rep. Anna Eshoo that would force wireless Internet service providers to clearly define the details of what their 4G service packages actually offer consumers. Called the Next Generation Wireless Disclosure Act, the guidelines would establish a requirement for clear labeling of transmission speed, network coverage and service reliability with each 4G product. This would eliminate the blanket “4G = fast” marketing mantra that has so far saturated wireless provider advertising. The pending pack of rules would also establish an FCC evaluation of actual data transmission speeds in order to give consumers an impartial yardstick against which to compare their options.
There are some free market advocates who would argue that federal involvement in the wireless data network business is an unwelcome intrusion. However, given the fact that 4G services are positioned as premium products that come with equally premium pricing, it is definitely in the best interests of consumers to have a clear idea of what they are actually paying for.
In many ways, the decision to regulate wireless speeds is similar to government policies which establish standards for the different grades of gasoline at the fuel pump, or the quality of various building and renovation materials – a set of guidelines against which each service provider can be fairly judged, and a tool to help wireless users choose the best ISP for their particular needs.
Author Jason Lancaster writes for InternetServiceProviders.org, a website that helps consumers find internet service in Utah and across the US and Canada.





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