Blah Girls: Why Isnt Ashton Kutcher Pushing It on Twitter?
Over the last few days there has been a lot of talk and discussion surrounding Ashton Kutcher and CNN. First he manages to get almost as many followers on Twitter as CNN (almost 900K). Then he challenges CNN to a race to get to 1 million followers first. If he wins, he’ll “”ding dong ditch” Ted Turner’s house.
This made me think a bit about Ashton and his original tech startup the Blah Girls. Blah Girls launched with a lot of press and publicity (mainly due to Techcrunch and Michael Arrington), but now it seems to be a very basic gossip blog with a cartoon attached.
Blah Girls produce a weekly vidoe who is pretty much a catoon spoof. The videos are very well develop and quite cool. However, these videos and Blah Girls in general doesnt seem to be getting much traction at all. The Blah Girls Youtube channel has over 3,500 subscribers but each video seems to be lucky to get more than 1000 plays. Plus for some reason YouTube has given Blah Girls a partner page, but they dont seem to meet the requirements of being a YouTube partner (apart from the fact that Ashton is quite well known).
Back to the site itself it seem that is had an initial push at launch but then has been slowly growing at the same pace as a normal gossip blog. The site has a great design, but there seems to be a huge gap of white space between the video section and where the actual blog starts. Ashton I really think you need to take a look at the design and try to piece it all together a bit better. Additionally, Ashton why arent you twittering about Blah Girls on your Twitter stream? Im sure 1m followers will really help you in pushing your site to the next level faster, plus you have a benefit that no other gossip blog has, your already bloody famous!
