Archive for: glam

b5media Restructure and Sack All Blogger and even Problogger, All in Favour of Glam Partnership

b5media have been is the news a lot lately but for all the wrong reasons. It seems as though b5media has dropped all of its women bloggers from contracts.

Inquisitr also reported that b5media has also dropped their most popular sites owned by Darren Rowse (b5media co-founder) Problogger and Digital Photography School.

The new b5media strategy seems to be with former Gaweker editor Elizabeth Spiers and it seems to be focused around celeb/fashion with Crushable and The Gloss. After inspecting both sites it seems as though b5media has partnered with Glam for advertising, which based around the fashion industry will bring in decent eCPM rates. These new fashion eCPM rates are going to be a lot higher than their current sites, so in theory they only need to receive lower traffic numbers.

Glam Media Raise $85 Million in Financing

It has been reported by the WSJ and Techcrunch that Glam Media has just taken $85 million in financing. To-date Glam has raised over $115 million over four rounds. Investors included Hubert Burda Media, GLG Partners, Duff Ackerman & Goodrich, Hercules Technology Growth Capital, Accel, Draper Fisher Jurvetson and Information Capital. The valuation, as expected, was in the half billion dollar range.

Glam Media are still yet to get into the profit range, in 2007 they lost around $3.7 million on $21 million in revenues and project for 2008 will be their first year in profit, $40 million profit on $150 million revenues. This seems to be to be quite a large jump for Glam and im not too sure if these figures for 2008 are too pessimistic.