Logo Trends of 2010
Logo Launch prepared a nice report about the logos designed in this year and analyzes which were and are the current trends that designers and companies are following.
Logo Launch is a community for designers, who wants to show the world their work. They provide a book, offered in Amazon, about the most relevant logos uploaded into their site. Using that input, they’ve came up with this result after reviewing around 35,000 logos received.
Here’s a short summary about this year’s logos:
- There is plenty of optimism shining through in many designs—or at least clients are trying to bravely declare through their identities that they aren’t the slightest bit afraid.
- There is significantly more warping, faceting, and animation.
- Circles upon circles upon circles, especially nested inside each other and of diminishing sizes, are everywhere, as are building objects from circles.
- “Greeness” is still pervasive, but it no longer apparently has to be expressed by the color green: Any fresh palette will do.
- Finally, there is another significant development. For many years, successful logos were built from beautiful shapes. They were usually one color, or perhaps they incorporated a few colors. Now, designers have begun to look at the actual surface of the shapes as an entirely new canvas that can be addressed in myriad ways. Good draftsmanship and good ideas are still crucial to the process, but surface effects now add entirely new levels of meaning.
Here are some of the logos arranged by categories:
Cubist
Tendrils
Hexahedron
Stains
