b5media have been is the news a lot lately but for all the wrong reasons. It seems as though b5media has dropped all of its women bloggers from contracts.
Inquisitr also reported that b5media has also dropped their most popular sites owned by Darren Rowse (b5media co-founder) Problogger and Digital Photography School.
The new b5media strategy seems to be with former Gaweker editor Elizabeth Spiers and it seems to be focused around celeb/fashion with Crushable and The Gloss. After inspecting both sites it seems as though b5media has partnered with Glam for advertising, which based around the fashion industry will bring in decent eCPM rates. These new fashion eCPM rates are going to be a lot higher than their current sites, so in theory they only need to receive lower traffic numbers.
Why is Darren Rowse still with b5media after all that has happened there. Darren Rowse who is also know as the Problogger co-founded b5media. I have been wondering after all the job cuts and changes over at b5media, why Darren Rowse is still with the company and is his part in the companies future.
Problogger is one of the most popular blogs in the world and is the cornerstone of b5media which is a network of over 300 blogs. Darren doesn’t see to have a huge active role within the company, but why does he sit by and watch when it is slowly going down the toilet in a tough advertising economic environment.
Darren doesn’t need to be at b5media any more, because his site is still growing and im sure he will always have his equity stake in the company, so what is his motivation?
There is famous and there is infamous, and StumbleUpon (SU) can make you both. In a recent event, Darren Rowse of Problogger got a first hand look at what SU did to make him infamous.
Darren has been a big supporter of SU, thus using it very heavily to rate sites across the net. In return for his dedicated support of others sites, a great number of his readership returns the support by stumbling his articles, creating a supportive community. Yesterday, he was notified that StumbleUpon had not just blocked, but banned him for abuse.
This misunderstanding hit the media networks in approximately an hour and a half the entire situation was resolved thanks to dedicated fans, but more importantly a customer friendly, transparent company willing to be open on the errors they make.
While many feel that SU was in the wrong, I find that measuring a business by how it admits and handles its errors is more important than assigning blame. SU did a fantastic and prompt job responding to Darren and Problogger was reestablished.
What is StumbleUpon?
StumbleUpon, similar to Digg, allows you to vote for sites, increasing the popularity based on user support. Once a site has been stumbled, a chain reaction through the social network is viral, and many sites see an increase in traffic.
A toolbar installs into the browser header once downloaded. This allows them to “stumble” a site, a basic “thumbs up” or “thumbs down.” If you “thumbs up” a site, you are allowed to provide a brief description of the site and your rating. If a site has already been stumbled then you’ve simply boosted the sites rating, which affects the frequency in the rotation of random sites that SU will display. StumbleUpon is heavily monitored for abuse to provide a level playing field for all sites involved.
I for one enjoy and fully support StumbleUpon, and encourage you to explore the application and while ranking sites is always enjoyable, clicking the “stumble” button can t
ake you to sites you may never have found otherwise.
Photo Credit, tris
This has to be one of the biggest prize funds in the world of blogging. As most of you already know the Problogger “Darren Rowse” is having a prize contest for the Problogger Birthday. Currently the prizes totaling more than $54,000 USD is going to be given away. Hmmm Im looking forward to getting my hands on some of those prizes!!
