Technorati Media has finally launched their Engage (advertising marketplace product) live. Previously this new tool was in Alpha stage and only certain people could use the product. This all happened because Technorati purchased AdEngage.
Since purchasing AdEngage and launching Technorati Media I think Technorati has really lost sight of what their core business model is!
Technorati was a blog search engine that doesnt currently have really market share and presence and their product offering seems to be going down hill by the day. To compensate for this they purchased AdEngage and launched Technorati Media, which is just an ad network.
Looking at the current results from this ad network which has been in operation for several months, seem to be very poor. They are selling advertising for blogs such as The Inquisitr and Profy. The results seem to be as follows, for CPM advertising they are offering a decent CPM rate in between $1.00 – $2.00, but ads are currently only for the USA market and even then their fill rates arent 100%. For all other countries they suggest to use Google Adsense, which is fine, but unless you have a huge amount of USA traffic then this isnt really worth the effort, because what you make on USA revenues you lose on Google revenues elsewhere. In terms of selling sponsorships they also seem to be terrible, with The Inquisitr having 2 125×125 ad slots in the sidebar in which they havent even been able to sell 1 for a few months.
This is all about Technorati realising they dont have a search engine product that is any good, so they are looking for additional revenues streams which will help them eventually sell the company. Is that the way it is or am I wrong?
BuzzLogic is a new blog CPM ad network that has just launched into public beta. Unlike most other blog ad networks BuzzLogic is paying some good rates. When BuzzLogic was in private beta they were paying a minimum of $2 CPM (per 1,000 impressions) if your blog got accepted into the program.
To get accepted into the program, your blog should be hosted on one of the popular platforms like Typepad, Blogger, Wordpress and the frequency at which you post content will also be considered.
However, that all being said BuzzLogic will only pay you for US traffic. This is very limited at the moment, but as they grow im sure they will move into other markets. BuzzLogic will also pay less if you place their ad units below the fold, unlike most other ad networks.
That all being said BuzzLogic is definitely worth a look. It would be great to hear feedback from any current users! I have been trying to get Crenk into the BuzzLogic network, but they seem to be too busy at the moment to add us.
Over the past 6 months I have been taking a keen interest in advertising online. Most new ventures are trying to find business models that can sustain them online, but it is quite difficult to know where to start. Advertising is the main form of monetization on the web at present time, and with this being the case there are more and more advertising networks poping up. These networks range from affiliate networks, CPC and even CPM.
In this article I am going to focus on CPM advertising networks. CPM means cost per mille, so every 1000 times your ad is views you earn a certain amount of money. Below is a quick list of some CPM networks that might help new publishers gain some well earned money. Normally, rates can vary depending upon several factors, type of site, type of traffic, locations and more. However, these networks will definitely be able to help you.
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I thought about writing a great long article for this, but then thought nah. Therefore, im just going to cut to the chase and provide you guys with an amazing list of the best CPM advertising networks in the market today. CPM stands for Cost Per Mille, which is 1000. Therefore, they are networks that focus on providing advertising in which publishers receive a certain amount of money for every 1000 times an ad is viewed.
Here at Crenk we have been a part of the Forbes Business and Finance Blog Network from the very beginning. Crenk has reported about this blog network a couple of time when announcing the addition of Nick Ricci and also the initial launch of the network.
At the very beginning some journalists were discussing the possibilities of Forbes paying CPM rates of anywhere between $10 – $20. Initially I thought these CPM rates were very optimistic and now I can report that this hasnt been the case here on Crenk. CPM rates has been a bit lower, but overall I think the network is definitely moving in the right direction. The advertisers that are currently involved are of a very high standard and im sure this will only grow.
I would also like to hear confirmation about whether the network blogs will have any of their content syndicated across the Forbes network of sites. There has been a lot of rumours about this and it would be great for some smaller blogs to actually get their voices heard for a change.
Today Om Malik has talked about CPM advertising rates and how Pubmatic have release their own analysis of over 1 billion ad impression from over 3,000 publishers.
- eCPMs for large Web sites (more than 100 million page views per month) dropped dramatically by 52% from 38 cents in March to 18 cents in April 2008.
- Medium Web sites (1 million to 100 million page views per month) were nearly flat, with monetization dropping from 34 cents in March to 33 cents in April.
- Small Web sites managed to improve their monetization, increasing from $1.17 in March to $1.29 in April.
“The overall trends you pick up from report are not that surprising. For instance, the improved monetization of small websites because they have more focused content presents more targeted advertising opportunity. Again no surprise that Social Networking led the plunge with monetization dropping 47% from 37 cents in March to 19 cents in April, below January lows of 22 cents. Too much damn inventory. You can get the full report here.” Om Malik.
After launching Adphilia we have noticed that a lot of smaller publisher are getting very high CPM rates, thus this price index seems to be in order. However, I find it quite interesting to hear that these smaller publishers think that as they grow their CPM rates will remain the same, when this doesnt really seem to be the case. Therefore, hopefully from these findings most smaller publishers will realise as their sites grow their CPMs will drop.
