Crenk » cpm

Adphilia: Site Representation Firm Launching New Sponsorship Based Platform Very Soon

Steven Finch — Thu, 17 Sep 2009 10:27:40 +0000

Previously here on Crenk we have discussed the Top CPM advertising networks, but in the current economic climate we have seen a lot of changes of late. I wanted to introduce our sister site called Adphilia. Adphilia is a site representation firm that is focused on providing premium CPM based advertising. At the moment there are also a lot of changes at Adphilia, we are always looking for Technology and Gaming related sites to add to our network, but we are also about to launch an entirely new platform which we hope will help many sites automate the buying and selling process.

The new Adphilia platform that is scheduled to launch in the next few weeks will be focused around fixed placements with the following features:

Publishers will be able to choose their own ad sizes and prices and dates they would like to run campaigns
Advertisers will have access to over 100 million people per month
The entire process will be automated and publishers can withdraw their earnings in the same way a bank works
The process is completely transparent so Advertisers can see their stats and ROIs, while Publishers can see and control all ads on their site
Also launching a VIP program which will be focused around CPM based advertising

Look for the new platform to be launch on the 1st of October.

In the meantime we are always looking for technology and gaming based sites interested in premium CPM advertising. Just leave a comment or drop us an email for more information.

Top Mobile Ad Networks

Steven Finch — Tue, 28 Apr 2009 14:12:59 +0000

Admob – AdMob is the world’s largest mobile advertising marketplace, offering solutions for discovery, branding and monetization on the mobile web. Mobile devices are a critical media platform and we are building the tools to let every business on earth leverage mobile.

Jumptap – Jumptap leverages its mobile search technology and operator relationships to deliver advanced targeting intelligence for advertisers seeking the highest return on their ad spend. Our network of premium mobile sites combines high quality content with targeted advertising to create an experience that appeals to the mobile consumer.

Google Adsense – Google Adsense has to be the world most well known and popular advertising networks for publishers. Google offers their Adsense solution now for mobile devices. The ads are majority CPC but have also some limited CPM campaigns.

Third Screen Media – Third Screen Media is Platform-A’s mobile ad-serving platform and network that enables advertising on mobile devices. Its mobile solutions link advertisers, publishers and carriers on a common platform to buy and sell mobile advertising. Offering one of the world’s most-respected mobile advertising networks, Third Screen Media offers best-in-class content, including AOL’s popular consumer brands and mobile applications; the largest availability of carrier on-deck mobile inventory; and a mobile network of more than 70 premium publishers representing 100+ sites.

Trafficspaces: Self-service Ad Management Platform

Guest — Tue, 17 Mar 2009 11:26:44 +0000

“Oil is to the global economy what advertising is to the web ecosystem. Cut it off and the whole thing shuts down”

That quote came from a renowned scholar at my former university in England.

My name is Niyi and I’m the Founder of Trafficspaces (I’ll get to what Trafficspaces does in a second).

Focus on that quote. It is quite seems particularly poignant in the current economic environment. It seems like no matter what we do, our dependence on oil just seems unassailable, even to our own detriment. It seems to me like we have a love-hate relationship with the “black gold”. Without it, we can’t seem to power anything. In fact, without it, we’ll all probably lose our jobs!

Advertising is pretty similar. Many people dislike ads on websites (especially the annoying banner ads) but unfortunately, the truth is that without ads, most websites, blogs, will go out of business and mass-appeal tools like the Google search engine, Gmail, Facebook, and possibly even Twitter will be unsustainable. I shudder at every “Catch the Monkey” ad like everyone else so I’ve been particularly intrigued to discover if there is a middle ground somewhere – something that gives publishers more control over what appears on their site and doesn’t leave them short-changed by some dodgy, fly-by-night ad network.

My team and I have just created a new ad management platform called Trafficspaces. We’ve solved three common problems:

1. Losing potential advertisers

“If you build it, they’ll come”. So true, but if they come and they are ready to pay, and you are not ready, they’ll leave (and may not come back). Way too many potential advertisers are lost because publishers expect them to fill a form in order to advertise. Where is the automation?

Imagine if you had to call an airline over the phone in order to book a flight, and there was no Expedia, Orbitz, Ebookers etc. It will be a pain and the airlines will make less money.

The solution – provide your own self-service system to process payments, and help them get started at their convenience. Facebook and Myspace have spent millions doing exactly this. Most publishers can’t afford to do and that’s were Trafficspaces steps in. You can get your own white-labelled self-service ad platform from $4.99 a month.

2. Earning way below potential

I once spoke to a very large newspaper firm who relied mostly on Google for ads on their website. They received a $5,000 check every month from Google and they weren’t impressed. It turns out that their site generates about 10 million impressions per month and understandably they felt short-changed. “I wonder how much Google got paid by the advertiser” ranted their Online Editor.

Recently, Michael Arrington of Techcrunch mused about dumping his long term partner Federated Media because his advertisers (who had to go to Federated Media’s site to place ads with Techcrunch) were spending a disproportionate proportion of their budget with other sites on FM’s network. Basically, if Techcrunch had its own self-service system, they’ll keep more of the advertiser’s budget.

The point there is that publishers need more control. The traffic that cannot be filled by your direct sales, or through your self-service system can be sent to Google or any other ad network. This is particularly important for those who get a lot of site-targeted ads. That is the best way to maximize your revenue.

3. Managing ad operations easily

This part is actually quite important because a lot of publishers I know don’t want to get bogged down with the intricacies of monitoring ad campaigns, optimizing the ads, and preparing reports. They don’t want the complexity that comes with OpenX. They just want to approve the ads with one-click and forget about it. “Keep it Short and Simple” as a close friend said to me. If you are one of those publishers, then Trafficspaces is for you.

Conclusion

Our goal was to give publishers more control. More control over what appears on their sites, and more control of their revenue. But most importantly, it had to be done through a system that was easy to use. The response so far has been great.

If you want to try Trafficspaces out, visit www.trafficspaces.com

Adap.tv: Online Video Ad Management Platform

Steven Finch — Mon, 09 Mar 2009 18:07:15 +0000

Are you looking for new ways to make money from your online videos, then maybe Adap.tv might be the way forward. Adap.tv empowers online publishers to efficiently monetize and grow their online video business. The Adap.tv OneSource video ad management platform provides a simple, transparent way to manage and serve ads from multiple sources, in many formats, to capture the full revenue potential of online video content. Fine-grained control and detailed reporting help publishers maximize their online video performance. All through a single, highly efficient platform.

Adap.tv works with a lot of advertising option including post roll, pre roll, overlay banners, expanding overlay and post roll banners. Although all of this technology isn’t really new for monetizing videos, Adap.tv seems to have some good options that could potentially really help in your quest for a quality video advertising solution.

Low CPM Rates Coincides With Use of Right Media Yield Manager Platform

Steven Finch — Wed, 18 Feb 2009 14:33:51 +0000

Over the last few months we have been doing a lot of work with advertising networks. I have noticed that with most CPM networks currently in the marketplace they provide quite low rates, apart from a few. With regards to these low rate networks I have noticed a key characteristic that most use Yield Manager from Right Media. Is this just a coincidence or does Right Media only provide their platform to remnant and low paying CPM ad networks?

UK AdSmart Ad Network Goes Bust

Steven Finch — Mon, 16 Feb 2009 14:47:35 +0000

UK based advertising network AdSmart, which also had its presence in India through its Delhi-based venture AdRevenue, has gone bust.

A source at AdRevenue informs Crenk that the closure of AdSmart won’t affect the business of AdRevenue, but the company will now operate under a new name, E-Spot Media Pvt Ltd.

There are obviously several sites that will now be out of pocket from this closure, such as Games2win who has already published an article about their loss.

If you have more information on the closure or have been using Adsmart please drop us a comment.

MyBuxNetworks: Is This The Worst Ad Network You Have Ever Seen?

Steven Finch — Wed, 04 Feb 2009 09:46:26 +0000

I received a very interesting email this morning from a new advertising network called MyBuxNetworks.com. They are offering a CPM and a CPC solution with also a referral option. The network seemed interesting in the email, however it was a totally different story when I took a look at their website.

The site itself looks terrible and so amateuristic. However, that was the worst thing I saw on the site. Check out the video I have attached below, which is from a “member”. Would you go on this guys word?

Disclosure: Im CEO of Adphilia which is a site representation company.

Adphilia Launches New Site and is Seeing Growth Against the Trends

Steven Finch — Thu, 29 Jan 2009 18:04:25 +0000

Some of you may already know that I’m CEO at Insomnia which ownes a Site Representation firm called Adphilia. I wanted to announce on Crenk that we have been making some key changes to Adphilia over the last few months that has produced some amazing results.

Adphilia is not like your normal advertising network, we dont just aim to fill as many impressions as possible with our advertisers, we aim to find the types of advertising that best fits your site and then find solutions to fill these advertising slots. Currently, we work mainly with CPM campaigns, but we also have various CPC, CPA and sponsorship opportunities, which mix to make the optimum solution for each publisher. We believe that no two publishers are the same and everyone has different goals and option with regards to their advertising solutions.

Adphilia has just launched a new website, which is a very simple corporate site that explains in better depth what we do and how we do it. At Adphilia we have recently partnered with Zedo as our ad serving solution and this has allowed us to take our firm to the next level.

In terms of stats Adphilia had an amazing December, reaching over 100 million ad impressions. Currently, our predictions for January end to be over 140 million ad impressions sold. Adphilia is currently seeing a huge growth in impressions every month, which most networks are also seeing, but the difference is that with Adphilia we have seen an increase in our eCPM rates for our publishers and this is going completely against market trends.

Adphilia is always looking for more advertisers who would be interested in advertising on our great publisher sites, and additionally publishers are always welcome to join our network if their brands meet our standards. Im intending to update everyone about Adphilia via Crenk in the future, so stay tuned for more info.

IDG Tech Network Leave Adify and Move To DoubleClick

Steven Finch — Tue, 27 Jan 2009 17:37:24 +0000

IDG Tech Network is moving away from Adify and Doubleclick will be their new ad serving and technology partner. IDG confirm that everything will be moved to Doubleclick between the 12-19th of February and that the transition will be a smooth one.

Adify have not really been making too much improvements since they were acquired back in April of 2008 for $300 million by Cox Enterprises. It is interesting that IDG have moved from Adify to Doubleclick. I know Doubleclick are quite an expensive ad serving solution compared to most on the market today, but this move has happened because Adify are even more expensive. Adify have been charging around 20% or net revenues from networks who have been using their platform. This is extremely high and no wonder they are losing business. IDG has to be one of Adify’s main customers so this is a heavy blow.

Technorati Media Isnt Moving In The Right Direction

Steven Finch — Fri, 23 Jan 2009 11:57:35 +0000

I have been receiving a lot of emails lately from webmasters using Technorati Media as their ad network. Techn0rati is a blog search engine which launched an ad network back in June last year. At the time it was very big news, because Technorati was losing its way a little bit and also traffic at the same time. Thus, they launched Technorati Media which would open up a new revenues stream. At the same time Technorati purchased AdEngage which would be the backbone of the Technorati Media platform. AdEngage is a basic self service advertising platform which deals in CPC display advertising.

Anyways, Technorati Media launched their ad network with a lot of media attention and were offering some amazing CPM rates, in which was going to entice a huge amount of small and medium blogs. However, now since the economy is in a bit of a decline ad revenues have dropped but this is nowhere near the amount Technorati Media’s CPM rates have dropped.

I’m not too sure what Technorati Media is trying to achieve because using the current model they have for advertising, I’m sure they will be in a huge amount of trouble come the end of 2009. The economic crisis is not going to be fixed over night and it will take a couple of years to sort itself out, so Technorati please think of another advertising solution. CPC campaigns are great for advertisers because they get an instant return on investment for their money, but CPM is great for publishers because they can see a return on their investment. Technorati Media is struggling even to sell CPC campaigns even with some great sites on board, so this spells big trouble!

Disclosure: Im CEO of Adphilia which is a site representation company.

Google Ads Appear on Isohunt and TorrentFreak Gets Details a little Wrong

Steven Finch — Thu, 22 Jan 2009 12:39:22 +0000

Today it was repoted by Torrentfreak that according to a report in the Norwegian press today, some companies have reacted uncomfortably to the news that their Google Adwords text ads have been appearing on IsoHunt, the world’s third largest BitTorrent site.

Google has a policy of not displaying ads on sites that are involved in or linked to copyright infringement, with many torrent sites previously excluded from the scheme. Of course, some still carry Google ads, purely because Google is unaware of the nature of those sites, but with IsoHunt the situation is different. On IsoHunt the Google ads aren’t directly served by Google, but by Ask.com, a Google AdWords ‘reseller’.

Ask.com, formerly known as Ask Jeeves, works with several other BitTorrent sites. Only on IsoHunt have they displayed search based ads that came from Google AdWords campaigns. They have been doing so for several months, perhaps years, but up until now nobody complained, or knew.

In a statement, Jan-Henrik Ohme, head of digital marketing at Sony BMG said “We have stopped the section of the campaign that goes to the third party until Google cleans up the issues. We have contacted Google, and they took immediate action.”

For its part, Google Norway has apologized for the situation, and said that the advertisers should not be held responsible for the placement of the ads, since due to the 3rd party involvement, they had no way of knowing where they would appear. The campaigns are not limited to Norway though, and Ask.com certainly has something to explain to Google.

This situation was bound to happen but some of the companies dont really understand why it happened. Ask.com was only allowed to have their ads on Isohunt because the deal they started with Google was done after the Isohunt deal. Thus, Google allowed all historical deals to continue as normal. Therefore, it is impossible to now have Google ads on new bittorrent related sites.

Additionally, the ads are not done through Ask.com, they are from Ask.co.uk. This is because Ask.com sell their own adwords type program still and Ask.co.uk controls the Google Adwords reseller program.

NewsGator Launches AdBurner. Ad Optimisation Tool for Premium Publishers

Steven Finch — Thu, 08 Jan 2009 10:18:16 +0000

NewsGator has announced today that they have launched a new product called AdBurner. AdBurner is a program that provides a turnkey advertising based solution for premium publishers, which helps them to optimise ad revenues around key web 2.0 technologies with no incremental effort.

AdBurner is aimed at optimizing the CPM for, and process of, inserting and managing advertising into NewsGator’s publisher products suite, including services as diverse as widgets, related content, and iPhone applications. The initiative is built around best of breed advertising partners Technorati, Admeld, Gigya, Medialets, and Tremor Media.

This is a very interesting moving from NewsGator and Im very keen to test the product for them. Currently, the new product doesnt seem available via their website, so would be great to hear from the NewsGator team.

Technorati Media Launches Their AdEngage Product. Just a Poor Advertising Network

Steven Finch — Thu, 04 Dec 2008 13:52:25 +0000

Technorati Media has finally launched their Engage (advertising marketplace product) live. Previously this new tool was in Alpha stage and only certain people could use the product. This all happened because Technorati purchased AdEngage.

Since purchasing AdEngage and launching Technorati Media I think Technorati has really lost sight of what their core business model is!

Technorati was a blog search engine that doesnt currently have really market share and presence and their product offering seems to be going down hill by the day. To compensate for this they purchased AdEngage and launched Technorati Media, which is just an ad network.

Looking at the current results from this ad network which has been in operation for several months, seem to be very poor. They are selling advertising for blogs such as The Inquisitr and Profy. The results seem to be as follows, for CPM advertising they are offering a decent CPM rate in between $1.00 – $2.00, but ads are currently only for the USA market and even then their fill rates arent 100%. For all other countries they suggest to use Google Adsense, which is fine, but unless you have a huge amount of USA traffic then this isnt really worth the effort, because what you make on USA revenues you lose on Google revenues elsewhere. In terms of selling sponsorships they also seem to be terrible, with The Inquisitr having 2 125×125 ad slots in the sidebar in which they havent even been able to sell 1 for a few months.

This is all about Technorati realising they dont have a search engine product that is any good, so they are looking for additional revenues streams which will help them eventually sell the company. Is that the way it is or am I wrong?

BuzzLogic: The New Blog Advertising Network Thats Worth a Look

Steven Finch — Thu, 16 Oct 2008 10:38:33 +0000

BuzzLogic is a new blog CPM ad network that has just launched into public beta. Unlike most other blog ad networks BuzzLogic is paying some good rates. When BuzzLogic was in private beta they were paying a minimum of $2 CPM (per 1,000 impressions) if your blog got accepted into the program.

To get accepted into the program, your blog should be hosted on one of the popular platforms like Typepad, Blogger, Wordpress and the frequency at which you post content will also be considered.

However, that all being said BuzzLogic will only pay you for US traffic. This is very limited at the moment, but as they grow im sure they will move into other markets. BuzzLogic will also pay less if you place their ad units below the fold, unlike most other ad networks.

That all being said BuzzLogic is definitely worth a look. It would be great to hear feedback from any current users! I have been trying to get Crenk into the BuzzLogic network, but they seem to be too busy at the moment to add us.

Top Paying CPM Advertising Networks

Steven Finch — Thu, 07 Aug 2008 13:01:40 +0000

Over the past 6 months I have been taking a keen interest in advertising online. Most new ventures are trying to find business models that can sustain them online, but it is quite difficult to know where to start. Advertising is the main form of monetization on the web at present time, and with this being the case there are more and more advertising networks poping up. These networks range from affiliate networks, CPC and even CPM.

In this article I am going to focus on CPM advertising networks. CPM means cost per mille, so every 1000 times your ad is views you earn a certain amount of money. Below is a quick list of some CPM networks that might help new publishers gain some well earned money. Normally, rates can vary depending upon several factors, type of site, type of traffic, locations and more. However, these networks will definitely be able to help you.

The Ultimate List of CPM Networks, Which One Are You Using?

Steven Finch — Sat, 17 May 2008 21:51:59 +0000

I thought about writing a great long article for this, but then thought nah. Therefore, im just going to cut to the chase and provide you guys with an amazing list of the best CPM advertising networks in the market today. CPM stands for Cost Per Mille, which is 1000. Therefore, they are networks that focus on providing advertising in which publishers receive a certain amount of money for every 1000 times an ad is viewed.

Forbes Blog/Advertising Network Is Taking Shape

Steven Finch — Thu, 15 May 2008 10:59:34 +0000

Here at Crenk we have been a part of the Forbes Business and Finance Blog Network from the very beginning. Crenk has reported about this blog network a couple of time when announcing the addition of Nick Ricci and also the initial launch of the network.

At the very beginning some journalists were discussing the possibilities of Forbes paying CPM rates of anywhere between $10 – $20. Initially I thought these CPM rates were very optimistic and now I can report that this hasnt been the case here on Crenk. CPM rates has been a bit lower, but overall I think the network is definitely moving in the right direction. The advertisers that are currently involved are of a very high standard and im sure this will only grow.

I would also like to hear confirmation about whether the network blogs will have any of their content syndicated across the Forbes network of sites. There has been a lot of rumours about this and it would be great for some smaller blogs to actually get their voices heard for a change.

Pubmatic Lets Everyone Know What They Should Expect From Ad Sales

Steven Finch — Wed, 14 May 2008 09:42:07 +0000

Today Om Malik has talked about CPM advertising rates and how Pubmatic have release their own analysis of over 1 billion ad impression from over 3,000 publishers.

eCPMs for large Web sites (more than 100 million page views per month) dropped dramatically by 52% from 38 cents in March to 18 cents in April 2008.
Medium Web sites (1 million to 100 million page views per month) were nearly flat, with monetization dropping from 34 cents in March to 33 cents in April.
Small Web sites managed to improve their monetization, increasing from $1.17 in March to $1.29 in April.

“The overall trends you pick up from report are not that surprising. For instance, the improved monetization of small websites because they have more focused content presents more targeted advertising opportunity. Again no surprise that Social Networking led the plunge with monetization dropping 47% from 37 cents in March to 19 cents in April, below January lows of 22 cents. Too much damn inventory. You can get the full report here.” Om Malik.

After launching Adphilia we have noticed that a lot of smaller publisher are getting very high CPM rates, thus this price index seems to be in order. However, I find it quite interesting to hear that these smaller publishers think that as they grow their CPM rates will remain the same, when this doesnt really seem to be the case. Therefore, hopefully from these findings most smaller publishers will realise as their sites grow their CPMs will drop.

Crenk » cpm

Adphilia: Site Representation Firm Launching New Sponsorship Based Platform Very Soon

Top Mobile Ad Networks

Trafficspaces: Self-service Ad Management Platform

Adap.tv: Online Video Ad Management Platform

Low CPM Rates Coincides With Use of Right Media Yield Manager Platform

UK AdSmart Ad Network Goes Bust

MyBuxNetworks: Is This The Worst Ad Network You Have Ever Seen?

Adphilia Launches New Site and is Seeing Growth Against the Trends

IDG Tech Network Leave Adify and Move To DoubleClick

Technorati Media Isnt Moving In The Right Direction

Google Ads Appear on Isohunt and TorrentFreak Gets Details a little Wrong

NewsGator Launches AdBurner. Ad Optimisation Tool for Premium Publishers

Technorati Media Launches Their AdEngage Product. Just a Poor Advertising Network

BuzzLogic: The New Blog Advertising Network Thats Worth a Look

Top Paying CPM Advertising Networks

Adagency1

Adpepper

AdSmart

Adtegrity

Ampira Media

BannerConnect

Bardzo Media

BlueLithium

BurstMedia

Canep Media

Casale Media

ClickBooth

CPX Interactive

Gorilla Nation

InterClick

RealCast Media

RealTech Network

Tacoda

Tribal Fusion

ValueClick Media

Vibrant Media

The Ultimate List of CPM Networks, Which One Are You Using?

Forbes Blog/Advertising Network Is Taking Shape

Pubmatic Lets Everyone Know What They Should Expect From Ad Sales