Previously here on Crenk we have discussed the Top CPM advertising networks, but in the current economic climate we have seen a lot of changes of late. I wanted to introduce our sister site called Adphilia. Adphilia is a site representation firm that is focused on providing premium CPM based advertising. At the moment there are also a lot of changes at Adphilia, we are always looking for Technology and Gaming related sites to add to our network, but we are also about to launch an entirely new platform which we hope will help many sites automate the buying and selling process.
The new Adphilia platform that is scheduled to launch in the next few weeks will be focused around fixed placements with the following features:
Publishers will be able to choose their own ad sizes and prices and dates they would like to run campaigns
Advertisers will have access to over 100 million people per month
The entire process will be automated and publishers can withdraw their earnings in the same way a bank works
The process is completely transparent so Advertisers can see their stats and ROIs, while Publishers can see and control all ads on their site
Also launching a VIP program which will be focused around CPM based advertising
Look for the new platform to be launch on the 1st of October.
In the meantime we are always looking for technology and gaming based sites interested in premium CPM advertising. Just leave a comment or drop us an email for more information.
Admob – AdMob is the world’s largest mobile advertising marketplace, offering solutions for discovery, branding and monetization on the mobile web. Mobile devices are a critical media platform and we are building the tools to let every business on earth leverage mobile.
Jumptap – Jumptap leverages its mobile search technology and operator relationships to deliver advanced targeting intelligence for advertisers seeking the highest return on their ad spend. Our network of premium mobile sites combines high quality content with targeted advertising to create an experience that appeals to the mobile consumer.
Google Adsense – Google Adsense has to be the world most well known and popular advertising networks for publishers. Google offers their Adsense solution now for mobile devices. The ads are majority CPC but have also some limited CPM campaigns.
Third Screen Media – Third Screen Media is Platform-A’s mobile ad-serving platform and network that enables advertising on mobile devices. Its mobile solutions link advertisers, publishers and carriers on a common platform to buy and sell mobile advertising. Offering one of the world’s most-respected mobile advertising networks, Third Screen Media offers best-in-class content, including AOL’s popular consumer brands and mobile applications; the largest availability of carrier on-deck mobile inventory; and a mobile network of more than 70 premium publishers representing 100+ sites.
My name is Niyi and I’m the Founder of Trafficspaces (I’ll get to what Trafficspaces does in a second).
Focus on that quote. Itis quite seems particularly poignant in the current economic environment. It seems like no matter what we do, our dependence on oil just seems unassailable, even to our own detriment. It seems to me like we have a love-hate relationship with the “black gold”. Without it, we can’t seem to power anything. In fact,without it, we’ll all probably lose our jobs!
Advertising is pretty similar. Many people dislike ads on websites (especially the annoying banner ads) but unfortunately, the truth is that without ads, most websites, blogs, will go out of business and mass-appeal tools like the Google search engine, Gmail, Facebook, and possibly even Twitter will be unsustainable. I shudder at every “Catch the Monkey” ad like everyone else so I’ve been particularly intrigued to discover if there is a middle ground somewhere – something that gives publishers more control over what appears on their site and doesn’t leave them short-changed by some dodgy, fly-by-night ad network.
My team and I have just created a new ad management platform called Trafficspaces. We’ve solved three common problems:
1. Losing potential advertisers
“If you build it, they’ll come”. So true, but if they come and they are ready to pay, and you are not ready, they’ll leave (and may not come back). Way too many potential advertisersare lost because publishers expect them to fill a form in order to advertise. Where is the automation?
Imagine if you had to call an airline over the phone in order to book a flight, and there was no Expedia, Orbitz,Ebookers etc. It will be a pain and the airlines will make less money.
I once spoke to a very large newspaper firm who relied mostly on Google for ads on their website. They received a $5,000 check every month from Google and they weren’t impressed. It turns out that their site generates about 10 million impressions per month and understandably they felt short-changed.“I wonder how much Google got paid by the advertiser” ranted their Online Editor.
Recently, Michael Arrington of Techcrunch mused about dumping his long term partner Federated Media because his advertisers (who had to go to Federated Media’s site to place ads with Techcrunch) were spending a disproportionate proportion of their budget with other sites on FM’s network. Basically, if Techcrunch had its own self-service system, they’ll keep more of the advertiser’s budget.
The point there is that publishers need more control. The traffic that cannot be filled by your direct sales, or through your self-service system can be sent to Google or any other ad network. This is particularly important for those who get a lot of site-targeted ads. That is the best way to maximize your revenue.
3. Managing ad operations easily
This part is actually quite important because a lot of publishers I know don’t want to get bogged down with the intricacies of monitoring ad campaigns, optimizing the ads, and preparing reports. They don’t want the complexity that comes with OpenX. They just want to approve the ads with one-click and forget about it. “Keep it Short and Simple” as a close friend said to me. If you are one of those publishers, then Trafficspaces is for you.
Conclusion
Our goal was to give publishers more control. More control over what appears on their sites, and more control of their revenue. But most importantly, it had to be done through a system that was easy to use. The response so far has been great.
Are you looking for new ways to make money from your online videos, then maybe Adap.tv might be the way forward. Adap.tv empowers online publishers to efficiently monetize and grow their online video business. The Adap.tv OneSource video ad management platform provides a simple, transparent way to manage and serve ads from multiple sources, in many formats, to capture the full revenue potential of online video content. Fine-grained control and detailed reporting help publishers maximize their online video performance. All through a single, highly efficient platform.
Adap.tv works with a lot of advertising option including post roll, pre roll, overlay banners, expanding overlay and post roll banners. Although all of this technology isn’t really new for monetizing videos, Adap.tv seems to have some good options that could potentially really help in your quest for a quality video advertising solution.
Over the last few months we have been doing a lot of work with advertising networks. I have noticed that with most CPM networks currently in the marketplace they provide quite low rates, apart from a few. With regards to these low rate networks I have noticed a key characteristic that most use Yield Manager from Right Media. Is this just a coincidence or does Right Media only provide their platform to remnant and low paying CPM ad networks?
UK based advertising network AdSmart, which also had its presence in India through its Delhi-based venture AdRevenue, has gone bust.
A source at AdRevenue informs Crenk that the closure of AdSmart won’t affect the business of AdRevenue, but the company will now operate under a new name, E-Spot Media Pvt Ltd.
There are obviously several sites that will now be out of pocket from this closure, such as Games2win who has already published an article about their loss.
If you have more information on the closure or have been using Adsmart please drop us a comment.
I received a very interesting email this morning from a new advertising network called MyBuxNetworks.com. They are offering a CPM and a CPC solution with also a referral option. The network seemed interesting in the email, however it was a totally different story when I took a look at their website.
The site itself looks terrible and so amateuristic. However, that was the worst thing I saw on the site. Check out the video I have attached below, which is from a “member”. Would you go on this guys word?
Disclosure: Im CEO of Adphilia which is a site representation company.
Some of you may already know that I’m CEO at Insomnia which ownes a Site Representation firm called Adphilia. I wanted to announce on Crenk that we have been making some key changes to Adphilia over the last few months that has produced some amazing results.
Adphilia is not like your normal advertising network, we dont just aim to fill as many impressions as possible with our advertisers, we aim to find the types of advertising that best fits your site and then find solutions to fill these advertising slots. Currently, we work mainly with CPM campaigns, but we also have various CPC, CPA and sponsorship opportunities, which mix to make the optimum solution for each publisher. We believe that no two publishers are the same and everyone has different goals and option with regards to their advertising solutions.
Adphilia has just launched a new website, which is a very simple corporate site that explains in better depth what we do and how we do it. At Adphilia we have recently partnered with Zedo as our ad serving solution and this has allowed us to take our firm to the next level.
In terms of stats Adphilia had an amazing December, reaching over 100 million ad impressions. Currently, our predictions for January end to be over 140 million ad impressions sold. Adphilia is currently seeing a huge growth in impressions every month, which most networks are also seeing, but the difference is that with Adphilia we have seen an increase in our eCPM rates for our publishers and this is going completely against market trends.
Adphilia is always looking for more advertisers who would be interested in advertising on our great publisher sites, and additionally publishers are always welcome to join our network if their brands meet our standards. Im intending to update everyone about Adphilia via Crenk in the future, so stay tuned for more info.
IDG Tech Network is moving away from Adify and Doubleclick will be their new ad serving and technology partner. IDG confirm that everything will be moved to Doubleclick between the 12-19th of February and that the transition will be a smooth one.
Adify have not really been making too much improvements since they were acquired back in April of 2008 for $300 million by Cox Enterprises. It is interesting that IDG have moved from Adify to Doubleclick. I know Doubleclick are quite an expensive ad serving solution compared to most on the market today, but this move has happened because Adify are even more expensive. Adify have been charging around 20% or net revenues from networks who have been using their platform. This is extremely high and no wonder they are losing business. IDG has to be one of Adify’s main customers so this is a heavy blow.
I have been receiving a lot of emails lately from webmasters using Technorati Media as their ad network. Techn0rati is a blog search engine which launched an ad network back in June last year. At the time it was very big news, because Technorati was losing its way a little bit and also traffic at the same time. Thus, they launched Technorati Media which would open up a new revenues stream. At the same time Technorati purchasedAdEngage which would be the backbone of the Technorati Media platform. AdEngage is a basic self service advertising platform which deals in CPC display advertising.
Anyways, Technorati Media launched their ad network with a lot of media attention and were offering some amazing CPM rates, in which was going to entice a huge amount of small and medium blogs. However, now since the economy is in a bit of a decline ad revenues have dropped but this is nowhere near the amount Technorati Media’s CPM rates have dropped.
I’m not too sure what Technorati Media is trying to achieve because using the current model they have for advertising, I’m sure they will be in a huge amount of trouble come the end of 2009. The economic crisis is not going to be fixed over night and it will take a couple of years to sort itself out, so Technorati please think of another advertising solution. CPC campaigns are great for advertisers because they get an instant return on investment for their money, but CPM is great for publishers because they can see a return on their investment. Technorati Media is struggling even to sell CPC campaigns even with some great sites on board, so this spells big trouble!
Disclosure: Im CEO of Adphilia which is a site representation company.
Today it was repoted by Torrentfreak that according to a report in the Norwegian press today, some companies have reacted uncomfortably to the news that their Google Adwords text ads have been appearing on IsoHunt, the world’s third largest BitTorrent site.
Google has a policy of not displaying ads on sites that are involved in or linked to copyright infringement, with many torrent sites previously excluded from the scheme. Of course, some still carry Google ads, purely because Google is unaware of the nature of those sites, but with IsoHunt the situation is different. On IsoHunt the Google ads aren’t directly served by Google, but by Ask.com, a Google AdWords ‘reseller’.
Ask.com, formerly known as Ask Jeeves, works with several other BitTorrent sites. Only on IsoHunt have they displayed search based ads that came from Google AdWords campaigns. They have been doing so for several months, perhaps years, but up until now nobody complained, or knew.
In a statement, Jan-Henrik Ohme, head of digital marketing at Sony BMG said “We have stopped the section of the campaign that goes to the third party until Google cleans up the issues. We have contacted Google, and they took immediate action.”
For its part, Google Norway has apologized for the situation, and said that the advertisers should not be held responsible for the placement of the ads, since due to the 3rd party involvement, they had no way of knowing where they would appear. The campaigns are not limited to Norway though, and Ask.com certainly has something to explain to Google.
This situation was bound to happen but some of the companies dont really understand why it happened. Ask.com was only allowed to have their ads on Isohunt because the deal they started with Google was done after the Isohunt deal. Thus, Google allowed all historical deals to continue as normal. Therefore, it is impossible to now have Google ads on new bittorrent related sites.
Additionally, the ads are not done through Ask.com, they are from Ask.co.uk. This is because Ask.com sell their own adwords type program still and Ask.co.uk controls the Google Adwords reseller program.
NewsGator has announced today that they have launched a new product called AdBurner. AdBurner is a program that provides a turnkey advertising based solution for premium publishers, which helps them to optimise ad revenues around key web 2.0 technologies with no incremental effort.
AdBurner is aimed at optimizing the CPM for, and process of, inserting and managing advertising into NewsGator’s publisher products suite, including services as diverse as widgets, related content, and iPhone applications. The initiative is built around best of breed advertising partners Technorati, Admeld, Gigya, Medialets, and Tremor Media.
This is a very interesting moving from NewsGator and Im very keen to test the product for them. Currently, the new product doesnt seem available via their website, so would be great to hear from the NewsGator team.
NewsGator
