Here at Crenk we have been keeping a very close eye on online advertising and how it all works and runs. Adify has been keep an even closer eye on the industry and here are their latest findings.
Except Food, Entertainment and Real Estate, the CPM rates for display ads have declined across industries in the last three quarters which is quite good news for online advertisers but not so good news for web publishers and bloggers.
For some unknown reason, this Adify Report excludes the Technology sector which also commands high CPM rates (the CPM rates for tech industry were around $15 in Q2 2009).
CPM = cost per thousand ad impressions.
Here at Crenk we use Adphilia for our advertising solutions.
Previously here on Crenk we have discussed the Top CPM advertising networks, but in the current economic climate we have seen a lot of changes of late. I wanted to introduce our sister site called Adphilia. Adphilia is a site representation firm that is focused on providing premium CPM based advertising. At the moment there are also a lot of changes at Adphilia, we are always looking for Technology and Gaming related sites to add to our network, but we are also about to launch an entirely new platform which we hope will help many sites automate the buying and selling process.
The new Adphilia platform that is scheduled to launch in the next few weeks will be focused around fixed placements with the following features:
- Publishers will be able to choose their own ad sizes and prices and dates they would like to run campaigns
- Advertisers will have access to over 100 million people per month
- The entire process will be automated and publishers can withdraw their earnings in the same way a bank works
- The process is completely transparent so Advertisers can see their stats and ROIs, while Publishers can see and control all ads on their site
- Also launching a VIP program which will be focused around CPM based advertising
Look for the new platform to be launch on the 1st of October.
In the meantime we are always looking for technology and gaming based sites interested in premium CPM advertising. Just leave a comment or drop us an email for more information.
