Hulu Tops the World of Online Streaming Video Ads for March 2011
Comscore have claimed that our of 4.3 billion video ads in the US in March, 1.2 billion of those were on Hulu. This seems to be an amazing amount of the market, but Google is yet to really venture into video streaming advertising (which Im sure will be coming on YouTube very soon).
Internet users spent a total of 1.9 billion minutes watching video ads last month, ComScore said. Out of those, Hulu was the top property, delivering 520 million minutes of video ad viewing. Overall, video ads accounted for 12.7 percent of all ads viewed online in March, while the average video ad ran for 24 seconds.
