Techcrunch has changed their theme yet again. A few months ago the theme was changed for the 3rd time in a year and I thought it was really moving in the right direction. The navigation was clean, there were a lot more options to find the articles you are looking for, and the theme had some colour and character.
Techcrunch today have launched a new theme which keeps the same navigation principles but totally gets rid of all the character and colour on the page.
Let me know what you think!
Before:
After:
IDG Tech Network is moving away from Adify and Doubleclick will be their new ad serving and technology partner. IDG confirm that everything will be moved to Doubleclick between the 12-19th of February and that the transition will be a smooth one.
Adify have not really been making too much improvements since they were acquired back in April of 2008 for $300 million by Cox Enterprises. It is interesting that IDG have moved from Adify to Doubleclick. I know Doubleclick are quite an expensive ad serving solution compared to most on the market today, but this move has happened because Adify are even more expensive. Adify have been charging around 20% or net revenues from networks who have been using their platform. This is extremely high and no wonder they are losing business. IDG has to be one of Adify’s main customers so this is a heavy blow.
I have also noticed today that Techcrunch has changed their theme again. It hasn’t really been too long since they last changed their theme, probably about a quarter off the top of my head. Last time the Techcrunch theme was changed they seems to have nothing in their sidebar except advertising (i know Crenk also has a little bit of advertising), however that being said this new theme really addresses the key issues of the older theme.
The site itself is a lot more compact in the header and key change is that the 728×90 advertisement is no longer above the site, but fitting in with the header itself. The key green is not really as predominant, but it makes it easy to distinguish between Techcrunch and the other network sites. In the old theme they just had excepts on the home page, but now they have an additional three slots in which they can feature certain articles. Navigation has really improved within this new theme and now it is a lot easier to find new content. As well as feature articles in the header on the home page they have also added eleven featured articles in the sidebar sitewide. If I didnt have an RSS reader or use it everyday, with the previous theme it would have been impossible to keep up with the new content, however with this new theme it provides me with a better idea on what is happening in the tech space.
This new theme is far from perfect but it is a huge improvement from all the previous themes they had on the site. I would really still like to see a lot more integration between the Techcrunch home page and the other network sites, but im sure that will come within the year.
