Crenk » branding

AOL Has New Branding: Here is The Logo AOL Should Have Used

Steven Finch — Mon, 23 Nov 2009 12:08:28 +0000

Over the weekend AOL announced their new branding for the upcoming spinoff on December 10th. Here at Crenk we didnt really think too much of the new branding and even if AOL paid £10 for this, we thought that was over priced. The picture to the left is our take on AOL branding!

Here is their new branding:

Release:

AOL today previewed its new brand identity for its future as an independent company committed to creating the world’s most simple and stimulating content and online experiences.

The new AOL brand identity is a simple, confident logotype, revealed by ever changing images. It’s one consistent logo with countless ways to reveal. The new brand identity will be fully unveiled on December 10, when AOL common stock begins trading on the New York Stock Exchange.

“Our new identity is uniquely dynamic. Our business is focused on creating world-class experiences for consumers and AOL is centered on creative and talented people – employees, partners, and advertisers. We have a clear strategy that we are passionate about and we plan on standing behind the AOL brand as we take the company into the next decade,” said Tim Armstrong, Chairman and Chief Executive Officer of AOL.

AOL partnered with Wolff Olins, a global brand and innovation consultancy, to develop a brand identity that speaks to the company’s future. The identity itself is a platform for expression and creativity reflecting the content, products and services which AOL offers. Some of the world’s best creative artists, including Universal Everything, GHAVA and Dylan Griffin created art and animations for the brand.

“Historically brand identity has been monolithic and controlling, little more than stamping a company name on a product. AOL is a 21st century media company, with an ambitious vision for the future and new focus on creativity and expression, this required the new brand identity to be open and generous, to invite conversation and collaboration, and to feel credible, but also aspirational. We’re delighted to have worked so closely with the AOL leadership team to create something bold and exciting that sets AOL apart,” said Karl Heiselman, CEO of Wolff Olins.

Make your Own Cereal with MojaMix

Dean Sherwin — Tue, 10 Nov 2009 11:02:46 +0000

This is quite a weird app I must say – make your own cereal. Interesting. Mojamix are a company that allow you to make your own cereal or trail mix from cereal flakes, dried fruits, nuts and seeds. Basically, you go to www.mojamix.com and click ‘Mix-It’. Customize your cereal and place and order for a bag which should be delivered to you within a few days.

Another thing I liked about this is that when you’re actually mixing your cereal the list of ingredients and the price are listed to the right of the screen so you don’t go overboard. They also offer nutrition facts about each ingredient (best to steer clear of ‘Chocolate Chomp’ I guess).

I think this is a really cool service especially those who like their cereal a certain way and are always trying to get some more dried fruit or nuts out of the box.

You can also buy gift certificates for other people who you know to be cereal maniacs. Imagine Christmas morning when they open a gift certificate for 50 pounds of cereal. Who wouldn’t be dead pleased?

Brandstack: Instant Branding for Your Company

Luis Sandoval — Wed, 01 Jul 2009 06:05:10 +0000

Entrepreneurs and start-ups alike are prime candidates for branding opportunities. Existing companies looking at changing their appearance, their direction, or product/service may also be looking for a way to change their existing branding, and what’s quicker than instant?

Nothing.

BrandStack is the quickest way to get your new logo and start building your brand. The depository has hundreds of designs, but along with the logos, you also get domain names pre-registered for you along with other additions that will get your business off the ground instantly.

Previously known as Incspring, Brandstack is literally stacking the layers of possibilities to make your endeavors as profitable and successful as possible. Founder Wes Wilson is always looking for designers who want to upload their extra logos to the site and further expand what it has to offer. A definite most for those looking to purchase and build, and designers looking to sell their extra or new designed logos.

Give BrandStack a try and take the stress of the creative process off your shoulders and start with the real details that will help build your company for your customers.

Does Branding Play a Part In a Site The Size of Crenk?

Steven Finch — Mon, 05 Jan 2009 21:55:06 +0000

There hasn’t been a post on here for a few days so I thought I would just have a bit of a rant. Here at Crenk the theme of the site has changed several times in the last year. Currently for the last few weeks I have been thinking about re-branding the site and actually changing the theme again. This time I have thought against changing the site. My basic thought process was that a site like Crenk needs to improve to a certain level and then branding has more of an affect, but at the present size it is really more about content and basic usability of the site. I was wondering if this was the thought process of most blog owners or am I in the minority?