Why is Darren Rowse still with b5media after all that has happened there. Darren Rowse who is also know as the Problogger co-founded b5media. I have been wondering after all the job cuts and changes over at b5media, why Darren Rowse is still with the company and is his part in the companies future.
Problogger is one of the most popular blogs in the world and is the cornerstone of b5media which is a network of over 300 blogs. Darren doesn’t see to have a huge active role within the company, but why does he sit by and watch when it is slowly going down the toilet in a tough advertising economic environment.
Darren doesn’t need to be at b5media any more, because his site is still growing and im sure he will always have his equity stake in the company, so what is his motivation?
b5media one of the worlds largest blog networks has just launched a new home page design. I think the new design is a huge improvement from the previous one.
Navigation through the new site is a lot easier, and now it highlights nicely the key blogs within the network and all the network stats. However, it is a great start from the team.
The main downside is still the lack of ability to purchase advertising across the network and target the niche or sites that you wish. I think the strategy of the company is great, but they still seem to be lacking in the key area on monetization. Individual blogs are now running a variety of advertising from Google Adsense to Tribal Fusion, but there still seems to be no coherency. Additionally, the blog design for individual blogs is terrible, it really needs to be looked at and professionalised. Im sure they have some great blog designers in the team, but they never seem to use them.
