Archive for: AOL.com

AOL Changes the Gameplan

When I think of AOL, I think of other similar companies like Microsoft and AT&T. What do they all have in common? Basically all of them are large companies that think themselves at the top of their game and otherwise frown on smaller more open and approachable initiatives.

For the longest time AOL was an island unto itself. Until just recently AOL users were isolated from other users. The homepage was closed off to competitors, the ISP itself is not open to offering it’s users options, but rather forces them to believe that AOL is all there is.

Interestingly enough, as internet users wise up, and are introduced to various social media networks, connecting over the net with blogs and micro-blogging tools, the internet is a whole new world for users and professionals alike. AOL is finally facing this reality and has added a new feature right off their homepage. They are actually offering users the opportunity to select other email clients as opposed to forcing users to type in the desired destination.

As noted in the photo below you can see how Yahoo, Gmail, have all found a spot right on the AOL homepage (Hotmail access has also been added). This is a welcome addition for AOL users considering the response on the AOL blog post.

What does this mean for AOL? How will this impact their users and will they turn away from AOL Mail? No likely, many of us have multiple accounts for various uses; junkmail, newsletters, subscriptions, purchases, contact with friends and family. AOL is quoted as saying, “We realize that AOL.com is not the only web site that you use and that you may, like many of us, have multiple email accounts with different providers.” So AOL looks to become the official “launchpad” for all their users online experience. This will prevent them from having to type in the address of their preferred email providers and instead provide instant access with a simple click.

AOL confesses that not all of their users will appreciate the change, but for those that don’t, they have made it easy for users to change out the panels in the menu with other popular selections such as Music, Radio, and eBay options to name a few.

With the emergence of a fully customizable homepage, AOL is taking a step in the right direction with their new approach. It is even hinted, according to Techcrunch, that come October AOL could add access to “bookmark[ing], social networks and a RSS reader.” At this rate AOL users will now have a one stop shop for all their online needs, and this is what AOL is banking on.

I’d like to hear your thoughts on this new approach by AOL. It’s been a very long time since I’ve been an AOL homepage user, and even longer since I was a subscriber to their ISP, but I find this approach innovative for them, if not a little late. I think this will keep AOL in the game, and I look forward to see what other ideas they plan to roll out.