It has been reported that Radio One has signed a deal with AllHipHop.com to sell advertising on their site for the next five years. The agreement provides Interactive One, Radio One’s digital division and exclusive agreement to sell all of AllHipHop’s ad inventory. Advertisers who already run ads on AllHipHop will have more access to the Radio One system and also their advertising opportunities. Currently AllHipHop has over five million monthly users in which will lead to a good return for Radio One who are trying to broaden their reach in the African-American hip hop audience. Last month it bought social network operator Community Connect and launched NewsOne.com, an African-American news site.

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