While terrestial radio has suffered severe losses in listenership, satellite radio and applications like Pandora and Slacker have been on the rise. The transition was bound to happen as listeners sought after a la carte style music that played exactly what they wanted. The ability to make your own stations is the next step in this hierarchy of listener ownership of the digital airwaves.
So where does terrestial radio stand these days? Radio stations still maintain an online presence, now offering their streaming content direct from the website. So while advertisers begin to shift with the transition, radio struggles to stay relevant these days as the primary source of information, entertainment and our favorite music.
It was years ago that I was introduced to a little application called Earthtuner. I think it was around 1997 when I came across this application that allowed me to find radio stations from around the world. I remember this clearly because I loved listening to stations directly streamed over the computer from other countries. In the days before iTunes, music apps, and stations with stream content there was Earthtuner, my virtual connector to anything I wanted from around the world.
More recently there is a similar application called Antenna that runs on the Adobe Air platform and offers up similar services to Earthtuner. The application allows users to search a database or interactive map of thousands of stations. User will be able to search by country, genre, or by clicking on any area on the map. Leave ratings for other users as you browse the most popular stations that others have recommended for you.
Do apps like this make terrestial radio interesting again?
Antenna allows you to stream stations from around the world.
Last month we reported here on Crenk that Google had secured a deal will AdMob – a leading advertising company in the mobile market. They agreed to pay $750 million for the successful company.
However, the FTC has been asked to review the case as there are grounds for concern in areas such as privacy and market domination. Obviously an acquisition from Google would greatly expand the company and it’s worried that market domination could crush the mobile marketing industry along with several other large companies who currently act as competitors to AdMob.
A decision is likely to be made shortly concerning this deal between AdMob and Google which has gone wrong – however with issues such as customer privacy at steak the consequences (such as restrictions imposed on Google) could be dire.
As a website owner, one normally has to pick and choose between a range of off the shelf ‘creatives’, display ads, banners or keyword sets from ad networks like Adsense, Tribal Fusion or DoubleClick that are provided by the people who want to sell their products, Dell, Amazon, Chevrolet etc. These ads often clash with a publisher’s website, and can run out of inventory and revert to remnant or filler ads selling tooth whitening products or smileys, depending on how one sets up the account. Bedrock offers a different type of ad exchange, where publishers design their own ad slots on their website – a tech blog like ours might offer a link to a web hosting service, or an ISP, and instead of using the advertisers’ own ad format, we would provide a text link, or own-branded display ad that links through to whichever approved service provider makes the highest bid for the particular click that comes through that link. The ad will stay the same, but the advertisers bid on the inventory listed by the publisher (site owner), meaning that one click on the link saying, “buy a new laptop” might go to Amazon, and the next to eBay, depending on which of them is prepared to pay the most for the traffic, on a click by click basis.
It’s an intriguing idea, but one that depends on having a large number of advertisers on the roster to compete with one another – and Bedrock will have a tough time dragging those people away from the traditional services, abandoning the freedom to use their own ads in the process. On the other hand, it does put more power in the hands of the publishers to control the content of their own website, and push the ad content that earns them money on their own terms – after all, they know their user base best, and can adapt to serve their needs better. Another tool in the advertising arsenal can’t be bad. If you have any experience using Bedrock, please post a comment!
The other day here on Crenk with did a post about the major Internet giant Google buying AdMob - a mobile advertiser and we predicted that internet advertising was due to come up. Well it seems like it most definitely has – thanks to search.
Google reported the first rise in advertising revenue in over two quarters. The third quarter of 2009 stabilized the sector. However, as I mentioned above it was all due to the advertisements in the search results pages not so much the advertisements on websites.
While this is good news it’ll still be a while until the other advertisers such as AOL, Yahoo! and Microsoft recover from the recession – these being the weakest of the search engines.
So it appears that the advertisements on web pages still aren’t doing as good as what they used to simply because there are less ‘big’ companies using them. As such, people don’t want to click on them. Crenk’s advice for bloggers and webmasters? Use Google AdSence to put advertisements on your website’s search page!
Undoubtedly, the recession wasn’t really hitting the internet as hard as what it was other industries. Sure we has a bit of trouble over at Microsoft but that’s because they are also a trading company in the real world. What I mean to say is that the online world was fighting off the worst of it.
In fact, companies such as eBay and Amazon actually didn’t do so bad. People began to sell their stuff when they needed the cash and others bought them because they didn’t have too much cash to splash. It was all making perfect sense until the internet could take no more as real companies started to turn their back on it.
Advertising is plummeting. A new report states that advertising on a worldwide scale is down by five percent. In America, the figure is even bigger at 7% worth an estimated 0.4 Billion dollars. Companies who usually do quite well from advertising such as Monster reported that they lost 31% compared to last year.
Wouldn’t you know it; internet giant Google is the only ad publisher to report a growth, however even this is in single digits.
Now that advertising is failing the next sector to be hit will be entertainment. Big companies that have real world trading have more of a chance of survival but for online magazines and games where they often depend on advertising alone to keep the ship afloat – there may be trouble ahead indeed.
The IDC, who released the report did have some good news however.
“We think the industry will continue to see losses in the third and fourth quarters, but the growth rates–or the loss rates, if you will–will eventually begin to improve,” Karsten Weide, program director for digital media and entertainment at IDC, said in a statement. “However, we also believe the industry may have to wait until mid-2010 until it sees real growth again.”
OpenX has today launched its much anticipated hosted ad serving solution. OpenX Hosted is free to publishers serving up to 25 million ad impressions each month and professional and enterprise packages are available for larger publishers who need the additional services and support to manage their businesses.
OpenX Hosted version has been in beta testing since January 2008 and contains exactly the same software found in the original OpenX Ad Server. The new product allows publishers to use the software to operate all aspects of ad serving while OpenX provides all the hardware and back-end infrastructure, leaving publishers free to focus on their advertising revenues.
OpenX Hosted’s feature-set enables publishers to manage their advertising campaigns across multiple direct advertisers and ad networks, prioritize and optimize their campaigns, and use sophisticated targeting tools. Importantly, OpenX Hosted also enables publishers to maintain tight control over which advertisers are permitted to see their data and advertise to their users.
As you can see from the home page of the hosted version, there are some improvements. This home page aims to provide users with some very basic stats to make sure they aren’t going to go over the limit, as well as the community stats and news.
A few changes have also happened over at the Inventory page, in which seems to be a lot simplier in terms of design as well as some great graphics.
Overall
Overall the new OpenX hosted version is great for web publishers to control their own inventory. The limit of 25 million ad impressions per month is great for publishers, and allows OpenX to have a nice additional revenue stream. However, what I haven’t mentioned already is that OpenX are in Alpha of a new Ad Marketplace, in which I’m sure will be their main revenue stream in the near future.
During these turbulent times there has been a lot of change across the economic landscape. Companies from big to small, brick and mortar to online sites have all experienced the crunch. Many are comparing these times to the dotcom bust years ago, if history is cyclical this was a short rotation.
Recently BlogRush has decided to close it’s “doors” and fade away. In an announcement by John Reese, BlogRush was suffering from lack of clicks, and users who no longer wanted to be advertised to. While that may come as a no brainer to the typical user, BlogRush prided itself on being unobtrusive and focusing on the needs and wants of the users.
Was this truly what BlogRush stood for? The site definitely had its fair share of critics. For example, Seopedia sticks out in my mind after they were so amazingly rejected by the site. You can read their entire ordeal here. Basically it appear that BlogRush depended on random people to be the judges of whether a site fit the criteria or not. The advertisement that was sent out by owner John Reese seems to focus less on quality judges, and more on mass quantity.
Mashable has a more scathing post from late 2007 where they say BlogRush was a throwback to the Web 1.0 era. They explain the process of earning credits by using their widget on your site, and sharing traffic with other sites increasing exposure and ranking within the network. He compares the concept to that of a pyramid scheme.
Despite the critics, John Reese stands by his product and claims that he is a risk taker. He admits that as an entrepreneur he has had some ideas succeed and some fail, but his success stems from not being afraid to try. He goes on to say that BlogRush was offered a “small fortune” but that he reluctantly turned it down to keep the purity of the idea. Not sure if I necessarily agree with the decision, but regardless, the site is down for the count.
It’s advised that users remove the BlogRush widgets from their pages because they are no inactive. So while click rates dropped, and BlogRush has come to an end, John Reese promises that he will continue to strive with new online ideas, and look to continue his innovative streak.
Long gone are the commercials with our friends Bill Gates and Jerry Seinfeld. Mysteriously the advertising campaign stopped, changed directions, and Seinfeld was no more.
Was it the churros? Was it the conquistadors? Perhaps no one wanted to take them in after leaving their last family. Either way, Microsoft has taken a new direction, but some just can’t let a good joke die.
Apple has just released two commercials that are sure to get Microsoft’s feathers ruffled, but all’s fair in and love and war.
Check them out and share your thoughts. Whether you love them or hate them, you’ve got to admit that the marketing from both attacking the other does provide for some interesting conversation.
If you found yourself just as confused by the first commercial from Microsoft featuring the $10 Million Dollar Man himself, Jerry Seinfeld and Microsoft mogul Bill Gates, so was the rest of the world.
The media slammed against what seemed like a commercial about nothing, similar to the description of the show Seinfeld from 10 years ago. Personally I am a big fan of the show, but the humor does not translate 10 years later, and if they look to enter a new, younger, more media savvy market, digging 10 years back for jokes does them no good.
Well the second clip has been released, and the extended version has already been all over YouTube and other video posting sites. While this will not show on TV in its entirety due to it being over 4 minutes long, I can’t imagine the cut version being any better.
The TWiT podcast hosted by Leo Laporte even attempted to dissect the first commercial for the underlying message looking for symbolism in the commercial and even they fell short near the end. If the commercial looks to be that cerebral, they will more then likely lose people rather than gain.
I say thumbs down to this sitcom-ish style advertising, but you be the judge.
With as long as Twitter has been with us, it’s amazing that we’ve not seen a monetizing model sooner. Well…it was bound to happen, and it’s here. Twitter can now display ads, and users can get paid for it with Twittad .
As you look at your account, think to yourself, “I’ve got followers, why shouldn’t I make money for being so popular.” If that’s your train of thought, this little addition to Twitter is right up your alley. Having full control of the ad space, you set the price on the space you are looking to sell andTwittad will match with the advertisers in their database.
Where does the ad go?
Good question, simple answer. The advertisement will sit in the upper left hand column of your Twitter homepage. That big empty space can be used more effectively now by placing an ad that will interest your followers. That’s it, it’s that simple. While some may have feared that the advertisement would have been plastered across your background, or cover the page with flashing, twirling, and otherwise annoying attention grabbers, the simple fact is that the ad will remain unobtrusive.
For the Twitter User
So the first question is obvious, how do I become a part of Twittad? Allowing Twittad to pair you with the appropriate advertiser and marketing promotions can be lucrative and here’s how. You start off with submitting your page to Twittad for advertisers to purchase (remember you set the price). Once the price is agreed upon select the duration for which you’d like the ad to appear on your page. Now you wait, it can be long or short, but the advertiser must contact you once they are interested. You ultimately have the choice to accept or deny the advertisers offer. If you deny, wait for another offer. If you accept, then simply upload the ad to the design of your template and then notify the advertiser that you are ready to go.
You basically get paid for every hour you serve the advertisement to your followers, and a virtual account will keep track of your earnings. Once the duration of the advertisement has come to an end the virtual account releases the “real” funds to your account. So no worries, you don’t get paid in Monopoly money.
For the Advertiser
Being a part of Twittad is just as easy for the advertiser. All advertisers are able to browse what the users are willing to share and for how much. This gives the advertisers a chance to find the right candidate for their brand and hopefully gain some exposure on the popular micro-blogging site.
Advertisers start off by creating their advertisement using guidelines set by Twittad and following their examples. Once the ad is designed you browse the user database to find the right candidate for your product. You select the “Buy Now” and await their denial or acceptance. Denied? Keep looking. If you are accepted you simply connect and pay via Pay Pal, and if the user removes the ad prior to the agreed upon time, you are credited for the loss. Ultimately the tracking that is provided for the advertisers will alert them if agreements are broken and the advertiser is free to leave negative feedback in such cases.
Twittad receives 5% of the total paid out price as their fee for using their services.
Is This Viable?
I ask myself this question ever since I hear about Twittad. Is this a viable solution to make money on Twitter? Well, sure it can’t hurt to make a little money. The site itself shows how much individuals are making based on duration and follower count. But ultimately, how many people actually travel to your homepage on Twitter? The only time I can think of is when they choose to follow you, but otherwise with all theAPI’s out there, Twitter users are hardly ever on the actual site itself. Perhaps it won’t be long until these web apps we use are filled with advertising. If there’s a way to market, leave to the advertisers to find it.
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