It is very rare to see Google advertising any of their products on TV. However, they have decided that this is a necessary tool when trying to promote their Google+ social network.
For Google+ Google is trying to push the motto: “Sharing, but like real life. That’s a plus.”
Rdio has been signing a great deal of partnerships of late as they are trying to keep up and push ahead of competitors Spotify and MOG. Here is the latest television advertising that features Rdio (just in time for the Christmas period). The tv ad was published by Walmart in conjunction with Samsung.
It seems like the heavy weights of the industry are joining forces to try to gain some advertising marketshare away from Google (im not sure if 3 on 1 is fair). Yahoo, AOL and Microsoft will be offering each other’s premium non-reserved online display inventory to their respective advertising customers. This will all start in 2012 and they say the partnership is non-exclusive so it will mean they will still compete on getting agencies and the bigger contracts.
“We’re thrilled to partner with Microsoft and AOL and bring to market what we believe will be a more efficient, effective and more effortless way to access true premium inventory and formats,” says Ross Levinsohn, Yahoo! EVP of the Americas. “There has a been a significant shift in how inventory is bought and sold, and we’re now 100% focused on controlling our own destiny, working directly with marketers and agencies and driving better returns for our advertising partners.”
via – Yahoo
It seems like Delicious is going to start offering advertising opportunities to its users. Delicious was recently sold to AVOS (YouTube founders new company) and it now seems like they have also acquired a small social measurement tool called Tap11.
According to the press release, Tap11 works with over 500 major brands, media companies, and agencies.
From looking and testing out the product im sure that AVOS will use the platform within Delicious and possibly offer ways for these brands to advertise within Delicious and compare their results with Twitter and Facebook. This could provide a nice end to end solution.
AVOS stated:
“Our vision is to create the world’s best platform for users to save, share, and discover new content. With the acquisition of Tap11, we will be able to provide consumer and enterprise users with powerful tools to publish and analyze their links’ impact in real-time.”
It seems like Twitter are now experimenting with their own text ads. Text advertising has show up on Twitter just below the “trends” section of the site. Those text ads have been there for a long time, but previously they have only been promoting Twitter applications and other Twitter services, but now it has changed!
In this screenshot it was advertising the upcoming NFL draft, which included the website URL and there’s a related hashtag to help you see related tweets on Twitter search.
via Labnol
Samsung has just started advertising their amazing Samsung Galaxy S 2. Here is the first TV commercial for the handset. As the ad shows, the Samsung Galaxy S 2 has an amazing AMOLED screen.
Comscore have claimed that our of 4.3 billion video ads in the US in March, 1.2 billion of those were on Hulu. This seems to be an amazing amount of the market, but Google is yet to really venture into video streaming advertising (which Im sure will be coming on YouTube very soon).
Internet users spent a total of 1.9 billion minutes watching video ads last month, ComScore said. Out of those, Hulu was the top property, delivering 520 million minutes of video ad viewing. Overall, video ads accounted for 12.7 percent of all ads viewed online in March, while the average video ad ran for 24 seconds.
A lot of people find it very difficult to understand the world of online advertising. Here is an infographic that outlines online advertising and how it all works.
BuySellAds has just announced the launch of Sponsored Tweets. Bloggers now have the ability to offer sponsored tweets as an advertising option. Just like all aspects of BuySellAds, the publisher selling tweets will have total control over ad approval, content, pricing, and frequency.
BuySellAds are an advertising network that has been growing rapidly for the past few years. However, BuySellAds seems to be the advertising network no one is talking about. This aside BuySellAds are just about to launch a major upgrade to their site and service.
Here is what is changing at BuySellAds:
Im a big fan of the new user interface for Buying Ads. It seems like it is going to be a lot easier to find the best sites and find the demographic you are wanting to target as an advertiser.
