Here at Crenk we have recently partnered with Adphilia as our new advertising platform. All fixed price advertising will now go through the Adphilia platform as you can already see in our sidebar.
We will be offering a monthly round up article in which will include details about all our sponsors and what they offer.
Over the next few months we really hope to bring in more cheap fixed sponsorship opportunities on Crenk, with the aim of really helping startups grab cheap exposure that can really help drive returns.
I also wasnt too sure whether to offer 300×100 ads or 125×125. What do most readers and advertisers prefer?
For a long time now Gmail (like nearly every other Google product) has had Google Adsense ads in the sidebar. Have you ever wanted to get rid of these ads from your Gmail? Well now you can by simply adding in two fail-proof sentences into the signature of your emails.
All you need to add is:
I enjoy the massacre of ads. This sentence will slaughter ads without a messy bloodbath.
Previously here at Crenk we announced the Spottt launch as well as the fact that Spottt wasnt really moving. Spottt is an advertising exchange for small sites. Basically the site used a widget on your site and it gave the sites reciprocal traffic on other sites that were also using the widget.
Allen Stern has reported that Spottt has been offline for the past few days and it doesn’t seem like the service is coming back online any time soon. I think this is headed straight to the deadpool!
Spottt was launched and owned by the team over at Adbrite. If you are from Adbrite it would be great to hear the news about Spottt.
Previously here on Crenk we have discussed the Top CPM advertising networks, but in the current economic climate we have seen a lot of changes of late. I wanted to introduce our sister site called Adphilia. Adphilia is a site representation firm that is focused on providing premium CPM based advertising. At the moment there are also a lot of changes at Adphilia, we are always looking for Technology and Gaming related sites to add to our network, but we are also about to launch an entirely new platform which we hope will help many sites automate the buying and selling process.
The new Adphilia platform that is scheduled to launch in the next few weeks will be focused around fixed placements with the following features:
Publishers will be able to choose their own ad sizes and prices and dates they would like to run campaigns
Advertisers will have access to over 100 million people per month
The entire process will be automated and publishers can withdraw their earnings in the same way a bank works
The process is completely transparent so Advertisers can see their stats and ROIs, while Publishers can see and control all ads on their site
Also launching a VIP program which will be focused around CPM based advertising
Look for the new platform to be launch on the 1st of October.
In the meantime we are always looking for technology and gaming based sites interested in premium CPM advertising. Just leave a comment or drop us an email for more information.
Undoubtedly, the recession wasn’t really hitting the internet as hard as what it was other industries. Sure we has a bit of trouble over at Microsoft but that’s because they are also a trading company in the real world. What I mean to say is that the online world was fighting off the worst of it.
In fact, companies such as eBay and Amazon actually didn’t do so bad. People began to sell their stuff when they needed the cash and others bought them because they didn’t have too much cash to splash. It was all making perfect sense until the internet could take no more as real companies started to turn their back on it.
Advertising is plummeting. A new report states that advertising on a worldwide scale is down by five percent. In America, the figure is even bigger at 7% worth an estimated 0.4 Billion dollars. Companies who usually do quite well from advertising such as Monster reported that they lost 31% compared to last year.
Wouldn’t you know it; internet giant Google is the only ad publisher to report a growth, however even this is in single digits.
Now that advertising is failing the next sector to be hit will be entertainment. Big companies that have real world trading have more of a chance of survival but for online magazines and games where they often depend on advertising alone to keep the ship afloat – there may be trouble ahead indeed.
The IDC, who released the report did have some good news however.
“We think the industry will continue to see losses in the third and fourth quarters, but the growth rates–or the loss rates, if you will–will eventually begin to improve,” Karsten Weide, program director for digital media and entertainment at IDC, said in a statement. “However, we also believe the industry may have to wait until mid-2010 until it sees real growth again.”
I came across this excellent list of social networks with their user bases and projected ad spending for 09. The list was put together by Borreall Associates and is a great resource. On the list are 118 networks that accept advertising and media buying.
Of course, Facebook and Myspace count for the majority of social media advertising, but there is still enough good traffic on other sites to be worth testing.
The download system is kind of a pain But since the report is free and this kind of data is valuable, its worth it. Download PDF or Excel version here.
For a long time now a lot of people have been using Adblock firefox extension, however when people use this tool publishers lose their key source of income. Svetlana at Profy thinks that she may have found the key to unlock this issue, CancelAds.com. CancelAds is a very basic idea in which allows publishers to signup and add their sites to the service. Users are then able to signup and choose which sites they want to see without ads, in which they can pay a small subscription fee to view the sites without ads. Publishers have the ability to control the price of subscriptions and this is a very simple way for sites to add a new revenue source.
However, is CancelAds really a new revenue stream or is it just taking revenues away from advertising and just redistributing it. The idea of CancelAds is a good one, however practically im not too sure if it will take off, as users will only be likely to purchase a subscription for a major site in which have high quality content. Thus, this product isnt for the masses, it just for the high end publishers.
I was wondering how O&M created the popular Zoozoo ads for Vodafone without using computer animation, here are some behind the scenes video clips that will give you some good idea about the whole production process.
You may also want to check these photographs from a studio in South Africa where these videos where actually shot. Pictures are courtesy the official group of Zoozoo on Facebook.
For instance, here’s the original Zoozoo phone backup ad that’s currently getting aired on television during IPL cricket breaks:
For the last few days I have been seeing a lot of new reports about Google’s new Chrome ad in Japan. Im not really sure why this is now big news, because this ad has been running since January! If you want to read more about the ad then head to Techcrunch, Mashable and Startupmeme.
Twitter has been getting so much press for the last six months or so, even though they don’t have a revenue model. Therefore many sites have been trying to think and develop ways to make money from Twitter. Here is a quick list of some of those companies.
Be-A-Magpie – Be-A-Magpie is a simple solution that allows Twitter users to make money based upon sponsored Twitter messages. Twitter users opt in to the service and then define what frequency and ads they run on their Twitter account. Once the ad is run they get paid for that tweet.
Twittad – Twittad is a marketplace in which Twitter users post their accounts and advertisers are allowed to opt in and run a campaign on a specific account. Twittad allows advertisers to purchase on a PPF system, which is pay-per-follower. Therefore, the more Twitter followers you have the more money you can make.
Betweeted – Betweeted is a new advertising solution for Twitter in which users can signup for the service and then pick from a list of CPC and CPA campaigns. This is a new service and I dont really understand why I as a user would choose to use this service when I can just cut out the middleman and do the CPC and CPA myself.
The other day I came across Seekopia which is an online blog magazine you can personalize according to your own tastes and interests. Combining online advertising and blogging, Seekopia has created a completely new way to blog and earn money. Create your free blog today and Seekopia will help you build a list of followers by promoting your posts and keeping track of your readers. By starting a blog, you instantly own a share of advertising on each and every blog post in Seekopia. Seekopia uses both contextual ads as well as custom user adverts throughout the entire network.
The site itself is very simple and the idea is very similar to what Google are trying to do with their Knol project. It seems as though there are a huge amount of these types of sites on the net at the moment and the only way they are going to stay alive in the long run is by providing quality content and giving back good revenues to contributors.
I must admit a lot of work needs to be done on the design of Seekopia. Currently there seems to be a lot of blank space at the bottom of the home page and even in the sidebars of each blog. It is interesting to see that Seekopia is also using Google Adsense as their advertising provider, because this makes me wonder if they are providing the writers with 100% of the revenues or just splitting the percentage with the blogger.
There are many alternatives to blogging on a site like Seekopia, such as writing Paid per post on your own blog, writing for a blog network, writing on Google’s Knol project or simply writing your own blog with Wordpress and using Google Adsense to monetize your site. Overall I don’t really see the point of sites like Seekopia because they provide too much creative freedom to the journalist, but seems to provide little in return. As a user I would much rather read a highly targeted and professional blog compared to something like Seekopia.
