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Business Music Tech

Spotify Buys Megaphone for $235 million – Who is Losing Out? Consumers

It was confirmed that Spotify is buying Megaphone for $235 million.

Megaphone is a podcasting hosting and advertising company – it’s easy to see how this fits into Spotify’s plans for world domination in the podcast market, but it will throw up a lot of concerns on how powerful Spotify is in this market now and how they plan to control all the data around podcasts.

These podcasts should be platform agnostic – like music. However, they seem to be getting acquired and then made exclusive for either Spotify, Apple Music, Deezer, Tidal or whoever has the most money at the time.

Who is going to lose out? CONSUMERS!

Categories
Tech

How much can you earn from a Spotify podcast?

Podcasts are completely free on Spotify at the moment. Thus, Spotify won’t pay you any royalties no matter how many times your podcast is played or downloaded.

How Do I Make Money on Podcasts?

Advertising / Sponsors is the main way to monetize a podcast at present. You will need to create a podcast with listeners and then go out and find Sponsors.

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Tech

Do I Have to Join YouTube Partner Program (YPP) Before Being Able to Join a YouTube MCN?

Yes.

YouTube have recently changed their rules for YouTube MCN’s which means that all channels within the MCN’s need to be part of the YouTube Partner Program before they become eligible to be added to the MCN’s.

YouTube have been frequently changing the rules for MCN’s which is leaving a lot of channels up against it.