Archive for: advertising network

Spottt: Advertising Exchange Heads Towards The Deadpool

Previously here at Crenk we announced the Spottt launch as well as the fact that Spottt wasnt really moving. Spottt is an advertising exchange for small sites. Basically the site used a widget on your site and it gave the sites reciprocal traffic on other sites that were also using the widget.

Allen Stern has reported that Spottt has been offline for the past few days and it doesn’t seem like the service is coming back online any time soon. I think this is headed straight to the deadpool!

Spottt was launched and owned by the team over at Adbrite. If you are from Adbrite it would be great to hear the news about Spottt.

spottt

RSS Feed Advertising – Google Now Joins This Market, Launches Adsense for Feeds

RSS advertising has long been an underutilised revenue stream. On Friday Google Launched feed advertising with Adsense, and there has been a lot of buzz around the internet.

Although there might be some issues with migrating a feedburner feed account you are already using for your site, this is highlighted in the Daily Blog Tips link above.

Here at Crenk we have tried to not only sign up for Google Adsense, but also we have gone back to testing another RSS feed advertising provider, Pheedo. Im going to test both of these services at the same time and hope to report on the results. So stay tuned!

The Rubicon Project : How Can I Get My Invite

I was read ShoeMoney yesterday and he reviewed a new advertising product that I had to mention on here.

Welcome to the Rubicon Project. The Rubicon Project is a new product that has already received $6 million in funding and is based around the very competitive market of online advertising. About a year ago I had an idea of starting an advertising network based around an open marketplace, since then this has been done several times over and it seems when someone comes up with a new idea it is only a month or so before there are 10 of them in the market.

The Rubicon Project however is a unique advertising model that actually has ties with over 300 ad networks, including the big boys like Google, Yahoo and ValueClick.

The Rubicon Project ensures your website is making as much money as possible by optimizing it for not only the highest paying advertising company but also for demographic/geographical data.

Now unlike a few selected people I am still waiting for my Invite to their private beta. However in the mean time make sure you head over to the Rubicon Project and have a look at their 3 min. video.