Archive for: advertise
Are you looking for new ways to make money from your online videos, then maybe Adap.tv might be the way forward. Adap.tv empowers online publishers to efficiently monetize and grow their online video business. The Adap.tv OneSource video ad management platform provides a simple, transparent way to manage and serve ads from multiple sources, in many formats, to capture the full revenue potential of online video content. Fine-grained control and detailed reporting help publishers maximize their online video performance. All through a single, highly efficient platform.
Adap.tv works with a lot of advertising option including post roll, pre roll, overlay banners, expanding overlay and post roll banners. Although all of this technology isn’t really new for monetizing videos, Adap.tv seems to have some good options that could potentially really help in your quest for a quality video advertising solution.
Some of you may already know that I’m CEO at Insomnia which ownes a Site Representation firm called Adphilia. I wanted to announce on Crenk that we have been making some key changes to Adphilia over the last few months that has produced some amazing results.
Adphilia is not like your normal advertising network, we dont just aim to fill as many impressions as possible with our advertisers, we aim to find the types of advertising that best fits your site and then find solutions to fill these advertising slots. Currently, we work mainly with CPM campaigns, but we also have various CPC, CPA and sponsorship opportunities, which mix to make the optimum solution for each publisher. We believe that no two publishers are the same and everyone has different goals and option with regards to their advertising solutions.
Adphilia has just launched a new website, which is a very simple corporate site that explains in better depth what we do and how we do it. At Adphilia we have recently partnered with Zedo as our ad serving solution and this has allowed us to take our firm to the next level.
In terms of stats Adphilia had an amazing December, reaching over 100 million ad impressions. Currently, our predictions for January end to be over 140 million ad impressions sold. Adphilia is currently seeing a huge growth in impressions every month, which most networks are also seeing, but the difference is that with Adphilia we have seen an increase in our eCPM rates for our publishers and this is going completely against market trends.
Adphilia is always looking for more advertisers who would be interested in advertising on our great publisher sites, and additionally publishers are always welcome to join our network if their brands meet our standards. Im intending to update everyone about Adphilia via Crenk in the future, so stay tuned for more info.
IDG Tech Network is moving away from Adify and Doubleclick will be their new ad serving and technology partner. IDG confirm that everything will be moved to Doubleclick between the 12-19th of February and that the transition will be a smooth one.
Adify have not really been making too much improvements since they were acquired back in April of 2008 for $300 million by Cox Enterprises. It is interesting that IDG have moved from Adify to Doubleclick. I know Doubleclick are quite an expensive ad serving solution compared to most on the market today, but this move has happened because Adify are even more expensive. Adify have been charging around 20% or net revenues from networks who have been using their platform. This is extremely high and no wonder they are losing business. IDG has to be one of Adify’s main customers so this is a heavy blow.
NewsGator has announced today that they have launched a new product called AdBurner. AdBurner is a program that provides a turnkey advertising based solution for premium publishers, which helps them to optimise ad revenues around key web 2.0 technologies with no incremental effort.
AdBurner is aimed at optimizing the CPM for, and process of, inserting and managing advertising into NewsGator’s publisher products suite, including services as diverse as widgets, related content, and iPhone applications. The initiative is built around best of breed advertising partners Technorati, Admeld, Gigya, Medialets, and Tremor Media.
This is a very interesting moving from NewsGator and Im very keen to test the product for them. Currently, the new product doesnt seem available via their website, so would be great to hear from the NewsGator team.
I have been reading Gigaom a lot lately, which is one of the worlds best technology news companies. Gigaom announced back in November that they will be leaving Federated Media for advertising revenues and move over to IDG. Since this time I have noticed a few key changes at Gigaom and was wondering if the site was being affected by the lack of quality advertising on the part of IDG?
Below is a screenshot of the Gigaom site as seem by a UK ip address.
As you can see from the screenshot Gigaom has been showing a huge amount of advertising from Chitika. These ads seem to just make Gigaom look a lot cheaper and more amateurish. Do you think the look of these ads has been affecting visitors to Gigaom?
I think it must have some affect. I have noticed these ads and from being on Gigaom several times in the last few days they have no put me off from visiting the site and actually just reading the full RSS feed instead.
Peer39 is a natural language processing and machine learning, Peer39’s patented algorithms understand page meaning and sentiment, and deliver the most relevant and effective brand safe display and text advertising. Headquartered in New York City, Peer39 maintains a research and development center in Israel.
Teaming with the founders of the market-leading contextual and behavioral targeting technologies, Peer39 aims to create the next generation online advertising and content monetization platform. The company was founded in early 2006 by engineers, scientists, and entrepreneurs from leading internet companies and academic research centers. The company has raised $12 million in two rounds of financing led by top-tier investors including Canaan Partners and JPMorgan, Dawntreader Ventures, and leading industry insiders.
When looking at the progress of Peer39 it seems to be very mixed. According to Compete they have a growing website with a huge amount of traffic, but according to Alexa it is the complete opposite. Peer39 sounds like a very interesting concept and I’m looking forward to actually testing them out and letting everyone know my results.
I just wanted to write a little note thanking all of our Partners and Sponsors for October.
RouteNote – AÂ New Music Licensing and Distribution company that will be launching in the coming months. Make sure you sign up to their private beta.
Trythis – The amazing suggestion tool.
Doof – All about playing games, meeting people, competition and expressing yourself.
JakelDaily – A site for bloggers and those that love to catch the latest news from around the blogosphere.Â
eMonetized – Making Money Online with Tim Schroeder.
EatFruitPlease – A design blog that is growing more and more everyday.
Etienne Teo – A Money Making Blog from Etienne Teo, a young entrepreneur from Singapore.
If you are interested in Advertising on Crenk or in an exchange please get in contact.
I have long been playing around with the idea of monetizing Crenk but for all the trouble it just doesnt seem worth it at the moment. Ad networks tend to take the majority of the money and dont really give too much back in return. Hence, i thought i would try an experiment, and go Advertising Network Free!
The aim is to provide Advertising on Crenk from an in-house solution and do it cheap. This way i hope that i can provide real value for money and not just give it all to the middleman (ad network). Hence from now until the end of the year the following prices will stand, no matter what my traffic ranking is (and hopefully that should really increase).
- 125 x 125 Banner Site Wide = $20 per month
- Text Ad Link Site Wide = $10 per month
I really want to try to show people that they dont have to use Ad Networks to make a decent amount of money, but we will just have to wait and see if this is viable!
