Over the last few months we have been doing a lot of work with advertising networks. I have noticed that with most CPM networks currently in the marketplace they provide quite low rates, apart from a few. With regards to these low rate networks I have noticed a key characteristic that most use Yield Manager from Right Media. Is this just a coincidence or does Right Media only provide their platform to remnant and low paying CPM ad networks?
Yesterday I wrote about the Rubicon Project and how they have launched into public beta. The site itself is amazing. Overall it is a brilliant package that has been put together for over a year by a dedicated team of about 40 members. This all being said, yesterday I did a test of their service and received mixed results. The code in which I implemented into my sidebar worked fine, except the placements that didnt work at all was the 728 at the top and the 160 at the bottom of the sidebar. Now, why launch a product into public beta, if it doesnt actually work at all?
Has anyone else had the same problems with the Rubicon Project?
