I received a very interesting email this morning from a new advertising network called MyBuxNetworks.com. They are offering a CPM and a CPC solution with also a referral option. The network seemed interesting in the email, however it was a totally different story when I took a look at their website.
The site itself looks terrible and so amateuristic. However, that was the worst thing I saw on the site. Check out the video I have attached below, which is from a “member”. Would you go on this guys word?
Disclosure: Im CEO of Adphilia which is a site representation company.
Some of you may already know that I’m CEO at Insomnia which ownes a Site Representation firm called Adphilia. I wanted to announce on Crenk that we have been making some key changes to Adphilia over the last few months that has produced some amazing results.
Adphilia is not like your normal advertising network, we dont just aim to fill as many impressions as possible with our advertisers, we aim to find the types of advertising that best fits your site and then find solutions to fill these advertising slots. Currently, we work mainly with CPM campaigns, but we also have various CPC, CPA and sponsorship opportunities, which mix to make the optimum solution for each publisher. We believe that no two publishers are the same and everyone has different goals and option with regards to their advertising solutions.
Adphilia has just launched a new website, which is a very simple corporate site that explains in better depth what we do and how we do it. At Adphilia we have recently partnered with Zedo as our ad serving solution and this has allowed us to take our firm to the next level.
In terms of stats Adphilia had an amazing December, reaching over 100 million ad impressions. Currently, our predictions for January end to be over 140 million ad impressions sold. Adphilia is currently seeing a huge growth in impressions every month, which most networks are also seeing, but the difference is that with Adphilia we have seen an increase in our eCPM rates for our publishers and this is going completely against market trends.
Adphilia is always looking for more advertisers who would be interested in advertising on our great publisher sites, and additionally publishers are always welcome to join our network if their brands meet our standards. Im intending to update everyone about Adphilia via Crenk in the future, so stay tuned for more info.
I have been receiving a lot of emails lately from webmasters using Technorati Media as their ad network. Techn0rati is a blog search engine which launched an ad network back in June last year. At the time it was very big news, because Technorati was losing its way a little bit and also traffic at the same time. Thus, they launched Technorati Media which would open up a new revenues stream. At the same time Technorati purchasedAdEngage which would be the backbone of the Technorati Media platform. AdEngage is a basic self service advertising platform which deals in CPC display advertising.
Anyways, Technorati Media launched their ad network with a lot of media attention and were offering some amazing CPM rates, in which was going to entice a huge amount of small and medium blogs. However, now since the economy is in a bit of a decline ad revenues have dropped but this is nowhere near the amount Technorati Media’s CPM rates have dropped.
I’m not too sure what Technorati Media is trying to achieve because using the current model they have for advertising, I’m sure they will be in a huge amount of trouble come the end of 2009. The economic crisis is not going to be fixed over night and it will take a couple of years to sort itself out, so Technorati please think of another advertising solution. CPC campaigns are great for advertisers because they get an instant return on investment for their money, but CPM is great for publishers because they can see a return on their investment. Technorati Media is struggling even to sell CPC campaigns even with some great sites on board, so this spells big trouble!
Disclosure: Im CEO of Adphilia which is a site representation company.
Today it was repoted by Torrentfreak that according to a report in the Norwegian press today, some companies have reacted uncomfortably to the news that their Google Adwords text ads have been appearing on IsoHunt, the world’s third largest BitTorrent site.
Google has a policy of not displaying ads on sites that are involved in or linked to copyright infringement, with many torrent sites previously excluded from the scheme. Of course, some still carry Google ads, purely because Google is unaware of the nature of those sites, but with IsoHunt the situation is different. On IsoHunt the Google ads aren’t directly served by Google, but by Ask.com, a Google AdWords ‘reseller’.
Ask.com, formerly known as Ask Jeeves, works with several other BitTorrent sites. Only on IsoHunt have they displayed search based ads that came from Google AdWords campaigns. They have been doing so for several months, perhaps years, but up until now nobody complained, or knew.
In a statement, Jan-Henrik Ohme, head of digital marketing at Sony BMG said “We have stopped the section of the campaign that goes to the third party until Google cleans up the issues. We have contacted Google, and they took immediate action.”
For its part, Google Norway has apologized for the situation, and said that the advertisers should not be held responsible for the placement of the ads, since due to the 3rd party involvement, they had no way of knowing where they would appear. The campaigns are not limited to Norway though, and Ask.com certainly has something to explain to Google.
This situation was bound to happen but some of the companies dont really understand why it happened. Ask.com was only allowed to have their ads on Isohunt because the deal they started with Google was done after the Isohunt deal. Thus, Google allowed all historical deals to continue as normal. Therefore, it is impossible to now have Google ads on new bittorrent related sites.
Additionally, the ads are not done through Ask.com, they are from Ask.co.uk. This is because Ask.com sell their own adwords type program still and Ask.co.uk controls the Google Adwords reseller program.
Some of you have already noticed that we have added a new advertising option into the sidebar. The services is provided by BuySellAds, and we are currently offering this direct advertising options (300 x 100px) for only $10 per month. There are currently 6 places on offer so be fast. We are hoping that this ad slot will allow startups get some extra promotion for a very cheap price. The stats for the site havent been updated yet, but as a startup you can expect a minimum of 40k ad impressions per month for only $10, bargain!
No more just Google Adwords CPC ads on YouTube cause they have just added a sponsored videos section. Anyone can now start and run a campaign for their videos directly on YouTube and they all based on CPC.
Concerned about costs? Don’t worry – Sponsored Videos puts you in complete control of your spending. There’s no minimum spending requirement–the amount you pay for Sponsored Videos is up to you. You can, for instance, set a daily budget of five dollars and a maximum cost of ten cents for each click on your ad.
Currently they only support users in the USA, but im sure that they will be expanding this very soon to other countries.
NewsGator has announced today that they have launched a new product called AdBurner. AdBurner is a program that provides a turnkey advertising based solution for premium publishers, which helps them to optimise ad revenues around key web 2.0 technologies with no incremental effort.
AdBurner is aimed at optimizing the CPM for, and process of, inserting and managing advertising into NewsGator’s publisher products suite, including services as diverse as widgets, related content, and iPhone applications. The initiative is built around best of breed advertising partners Technorati, Admeld, Gigya, Medialets, and Tremor Media.
This is a very interesting moving from NewsGator and Im very keen to test the product for them. Currently, the new product doesnt seem available via their website, so would be great to hear from the NewsGator team.
2008 has been a very interesting yer here at Crenk. Crenk was launched mainly as a hobby for me to review new startups. Since that time we have had several writers head over to Crenk and help us out with content, including Ades, Kenneth, Mike, Luis, and our newest writer Matt.
In 2008 we have written over 760 posts on various topics. Crenk has also been recognised by some of the biggest names in technology including Guy Kawasaki (who put us towards the top of alltop), Thomas Marban (placing Crenk on Popurls). Additionally, we have our articles syndicated by Reuters, Google News, Livestrong and Computer Shopper.
In terms of subscribers we have had a huge increase throughout the year, mainly because of our partnership with Blogrovr which now means we have over 20,ooo subscribers to Crenk.
In terms of advertisers who have pretty much kept this site in business we would like to thank Adphilia for their hard work in bring in at least some income for the site, as well as TribalFusion.
What can you expect from Crenk for 2009? Crenk in 2009 will be bringing you a lot more startups that are making splashes all around the web, as well as that we hope to offer startups so free advertising on the site. Crenk will also be featuring a lot more top tools posts that help our readers find startups in the same niche. Apart from that you will be able to find more helpful tips and analysis as well as more articles, more freebies and more cool stuff in general.
Thanks for reading Crenk in 2008 and stay tuned cause we will be bringing you even more in 2009.
Peer39 is a natural language processing and machine learning, Peer39’s patented algorithms understand page meaning and sentiment, and deliver the most relevant and effective brand safe display and text advertising. Headquartered in New York City, Peer39 maintains a research and development center in Israel.
Teaming with the founders of the market-leading contextual and behavioral targeting technologies, Peer39 aims to create the next generation online advertising and content monetization platform. The company was founded in early 2006 by engineers, scientists, and entrepreneurs from leading internet companies and academic research centers. The company has raised $12 million in two rounds of financing led by top-tier investors including Canaan Partners and JPMorgan, Dawntreader Ventures, and leading industry insiders.
When looking at the progress of Peer39 it seems to be very mixed. According to Compete they have a growing website with a huge amount of traffic, but according to Alexa it is the complete opposite. Peer39 sounds like a very interesting concept and I’m looking forward to actually testing them out and letting everyone know my results.
Over at Stanford artificial intelligence researchers have developed an amazing piece of software that im sure Google will purchase very soon. The software makes it easy to place and manipulate an image into a piece of video. Thus, could allow advertising to be simply placed in any video.
It works for videos as well – you can play a video on a wall inside your video. The technology can cheaply do some of the tricks normally performed by expensive commercial editing systems.
More information at ZunaVision but first watch the demo video:
This software would be perfect for video makers who place their videos onto Youtube, because they will be able to sell advertising very simply within the videos. This would also mean that they could place their videos and promote on Bittorrent related sites, cause the content owner is drawing an income. Just a thought!
After spending months in public beta and lots of changes to the ad supports music service, We7 is about to launch out of beta with a bang.
We7 have launched with a “Big Listen” campaign. This new service has some great new features including Free on-demand, unlimited access to full tracks and albums, “Search, Click & Play”, A ‘Celestial Jukebox’ with several million track, ‘Play Anywhere’ – a link and play system for blogs and websites, Users can create playlists, share with friends and buy mp3’s, Payments to rights owners and artists.
The first thing you will notice with the new site is that they have a completely new design. Other new additions include a Magazine, Blog and a much improved list of advertisers. Im sure we will be hearing a lot more from We7 in 2009!
Adify is growing into one of the largest advertising technology provides on the web. Adify was recently purchased by Cox enterprises for $300 million back in April. Adify provides a unique white-label advertising network solutions.
Currently Adify has some of the worlds largest media conglomerates using their platform to serve advertising, Forbes, The Guardian, Reuters and more. They have over 20 vertical networks that are using their service.
What does this all mean for the average web publisher? Well web publishers are able to opt in to use the Adify platform, then they can apply to join their vertical networks to sell the advertising. Thus, a publisher could have Forbes, Reuters, Break and IDG, all selling advertising for your site at the same time. Therefore, this normally provides a great eCPM for the publisher and gets them a lot more money than they would get elsewhere.
If you are a web publisher looking for a great advertising solution, make sure you head over and check out Adify, because in times of the US Dollar being quite poor, they will be sure to make you more money than most advertising networks.
NewsGator
