SPAM is one of my pet hates. In fact I think that everyone reading this hates those annoying e-mails, comments left on our pages, tweets and clearly misleading advertisements that promise you a months salary in a few hours. I really, really hate SPAM. It’s useless and in this day and age it achieves nothing with its instantly recognisable language format, strange links and oh yeah, the promise of a few million bucks for transferring money.
Twitter and Facebook hate SPAM too. At the same time, both of them published posts to their blog that clearly announce plans to go on the offensive against spammers on their networks.
Twitter is due to start crating tweets and organising the trending topics section. This could mean one of two things:
Either they’ll simply remove an entire trending topic if it becomes too spammed.
Or they’ll painstakingly monitor tweets in trending topics with the first filter being a computer and the last a human.
They told us that the changes may not be apparent immediately – but I can assure you, it’s happening as you read this post.
Meanwhile, Facebook are targeting SPAM and scam ads on their network. This is a really big problem for two reasons. Firstly it lets users make their own ads and publish them – with so many it’s hard to catch all the scams. And secondly, they’ve gotten into bed with some shady advertising networks recently and are having a spot of bother breaking the relationships. Although they have assured us they’re in the process of ending two of them.
Let’s all pray for a SPAM free Internet in the mean time.
Here at Crenk we have recently partnered with Adphilia as our new advertising platform. All fixed price advertising will now go through the Adphilia platform as you can already see in our sidebar.
We will be offering a monthly round up article in which will include details about all our sponsors and what they offer.
Over the next few months we really hope to bring in more cheap fixed sponsorship opportunities on Crenk, with the aim of really helping startups grab cheap exposure that can really help drive returns.
I also wasnt too sure whether to offer 300×100 ads or 125×125. What do most readers and advertisers prefer?
Over at Techcrunch they reported yesterday that the New York Times are now receiving nearly a quarter of their total revenues from online advertising.
The New York Times announced third quarter earnings this morning. Total revenues were down 17 percent to $571 million. Of that advertising revenues decreased 27 percent to $291 million, and the online advertising portion was down 8.2 percent to $68 million.
Last quarter, advertising revenues declined an even steeper 32 percent, and online advertising was down 15.5 percent. So maybe this is the first step on its way back to positive territory. Here are the year-over-year declines in online advertising revenues for each of the past four quarters.
Annual Decline In Internet Advertising Revenues
4Q08: -3.5%
1Q09: -6.1%
2Q09: -15.5%
3Q09: -8.2%
Another interesting data point is that because its print advertising revenues are shrinking at a faster rate than its Internet advertising revenues, the Internet portion is actually a bigger percentage (23.5%) of the New York Times’ total advertising revenues than it was year ago (when it was 18.6%).
I have been a firm believer that print business will slowly leave only the major players in each market and all the smaller business will have to move online or close. However, with these latest figures I now think even the major players could be in big trouble!
For a long time now Gmail (like nearly every other Google product) has had Google Adsense ads in the sidebar. Have you ever wanted to get rid of these ads from your Gmail? Well now you can by simply adding in two fail-proof sentences into the signature of your emails.
All you need to add is:
I enjoy the massacre of ads. This sentence will slaughter ads without a messy bloodbath.
Bing the new search engine from Microsoft launched on the 1st of June and since then they have been getting a lot of hype and even people moving over to use their service. I personally cant see the difference between Bing and Live.com in terms of results, if anyone can let me know how they are different that would be great.
Anyways, Microsoft has just launched the first advertisement for their new search engine Bing and here it is!
AOL’s AIM service has long been one of the most popular instant messenger clients on the Internet. AIM is pretty much the perfect instant messenger client but as most web based products they don’t support themselves by charging for premium accounts, instead they advertising on the site that subsidises the service. Introducing AIM Ad Hack 5.57 in which lets you block or remove advertisements from AOL Instant Messenger 6.8 and above.
Aim Ad Hack 5.57 is small utility which removes almost all types of ads from AIM.
My name is Niyi and I’m the Founder of Trafficspaces (I’ll get to what Trafficspaces does in a second).
Focus on that quote. Itis quite seems particularly poignant in the current economic environment. It seems like no matter what we do, our dependence on oil just seems unassailable, even to our own detriment. It seems to me like we have a love-hate relationship with the “black gold”. Without it, we can’t seem to power anything. In fact,without it, we’ll all probably lose our jobs!
Advertising is pretty similar. Many people dislike ads on websites (especially the annoying banner ads) but unfortunately, the truth is that without ads, most websites, blogs, will go out of business and mass-appeal tools like the Google search engine, Gmail, Facebook, and possibly even Twitter will be unsustainable. I shudder at every “Catch the Monkey” ad like everyone else so I’ve been particularly intrigued to discover if there is a middle ground somewhere – something that gives publishers more control over what appears on their site and doesn’t leave them short-changed by some dodgy, fly-by-night ad network.
My team and I have just created a new ad management platform called Trafficspaces. We’ve solved three common problems:
1. Losing potential advertisers
“If you build it, they’ll come”. So true, but if they come and they are ready to pay, and you are not ready, they’ll leave (and may not come back). Way too many potential advertisersare lost because publishers expect them to fill a form in order to advertise. Where is the automation?
Imagine if you had to call an airline over the phone in order to book a flight, and there was no Expedia, Orbitz,Ebookers etc. It will be a pain and the airlines will make less money.
I once spoke to a very large newspaper firm who relied mostly on Google for ads on their website. They received a $5,000 check every month from Google and they weren’t impressed. It turns out that their site generates about 10 million impressions per month and understandably they felt short-changed.“I wonder how much Google got paid by the advertiser” ranted their Online Editor.
Recently, Michael Arrington of Techcrunch mused about dumping his long term partner Federated Media because his advertisers (who had to go to Federated Media’s site to place ads with Techcrunch) were spending a disproportionate proportion of their budget with other sites on FM’s network. Basically, if Techcrunch had its own self-service system, they’ll keep more of the advertiser’s budget.
The point there is that publishers need more control. The traffic that cannot be filled by your direct sales, or through your self-service system can be sent to Google or any other ad network. This is particularly important for those who get a lot of site-targeted ads. That is the best way to maximize your revenue.
3. Managing ad operations easily
This part is actually quite important because a lot of publishers I know don’t want to get bogged down with the intricacies of monitoring ad campaigns, optimizing the ads, and preparing reports. They don’t want the complexity that comes with OpenX. They just want to approve the ads with one-click and forget about it. “Keep it Short and Simple” as a close friend said to me. If you are one of those publishers, then Trafficspaces is for you.
Conclusion
Our goal was to give publishers more control. More control over what appears on their sites, and more control of their revenue. But most importantly, it had to be done through a system that was easy to use. The response so far has been great.
Are you looking for new ways to make money from your online videos, then maybe Adap.tv might be the way forward. Adap.tv empowers online publishers to efficiently monetize and grow their online video business. The Adap.tv OneSource video ad management platform provides a simple, transparent way to manage and serve ads from multiple sources, in many formats, to capture the full revenue potential of online video content. Fine-grained control and detailed reporting help publishers maximize their online video performance. All through a single, highly efficient platform.
Adap.tv works with a lot of advertising option including post roll, pre roll, overlay banners, expanding overlay and post roll banners. Although all of this technology isn’t really new for monetizing videos, Adap.tv seems to have some good options that could potentially really help in your quest for a quality video advertising solution.
Are you sick and tired of receiving crappy spam messages in your inbox every single day? Well why only receive spam in your inbox when now you can also receive it on your mobile phone! This all comes from a new startup called SaySoMobile.
SaySoMobile is a new startup in which users can sign up and receive advertisements straight onto their mobile phone and in return the user makes a little money. Its that simple!
The idea is simple. Advertisers want access to people which gets their message across as much as possible for as little as possible. This new startup allows advertisers to target certain people in certain countries with advertisements direct onto their mobile phones via messages. Advertisers know that with this method the high majority of ads will be opened before they can be deleted, thus having a higher possibility of providing them a return on their investment.
Im very interested to hear from people using this service to make a little extra money, mainly to see if the money they are making is worth the intrusiveness of the advertisements.
Tatango is a new ad-supported group SMS service which has been making huge steps forward since gaining funding and a new design six months or so ago.
Sign up, invite some friends (they have to opt-in, else this thing would be a spam machine), and you (or anybody you dub as a group admin) are able to SMS the entire group at once, either from the browser or right off your mobile handset.
The basic service is free, supported by 30 character advertisements strapped to the bottom of each message. Ad-free messaging is available along with a few other pay-per-option premium features but, at just under $35 bucks a month.
Over the last few months we have been doing a lot of work with advertising networks. I have noticed that with most CPM networks currently in the marketplace they provide quite low rates, apart from a few. With regards to these low rate networks I have noticed a key characteristic that most use Yield Manager from Right Media. Is this just a coincidence or does Right Media only provide their platform to remnant and low paying CPM ad networks?
UK based advertising network AdSmart, which also had its presence in India through its Delhi-based venture AdRevenue, has gone bust.
A source at AdRevenue informs Crenk that the closure of AdSmart won’t affect the business of AdRevenue, but the company will now operate under a new name, E-Spot Media Pvt Ltd.
There are obviously several sites that will now be out of pocket from this closure, such as Games2win who has already published an article about their loss.
If you have more information on the closure or have been using Adsmart please drop us a comment.
SPAM is one of my pet hates. In fact I think that everyone reading this hates those annoying e-mails, comments left on our pages, tweets and clearly misleading advertisements that promise you a months salary in a few hours. I really, really hate SPAM. It’s useless and in this day and age it achieves nothing with its instantly recognisable language format, strange links and oh yeah, the promise of a few million bucks for transferring money.
on the offensive against spammers on their networks.
Meanwhile, Facebook are targeting SPAM and scam ads on their network. This is a really big problem for two reasons. Firstly it lets users make their own ads and publish them – with so many it’s hard to catch all the scams. And secondly, they’ve gotten into bed with some shady advertising networks recently and are having a spot of bother breaking the relationships. Although they have assured us they’re in the process of ending two of them.
Are you sick and tired of receiving crappy spam messages in your inbox every single day? Well why only receive spam in your inbox when now you can also receive it on your mobile phone! This all comes from a new startup called 
