Crenk » admob

Google’s AdMob Purchase May be Blocked

Dean Sherwin — Wed, 30 Dec 2009 07:31:30 +0000

Last month we reported here on Crenk that Google had secured a deal will AdMob – a leading advertising company in the mobile market. They agreed to pay $750 million for the successful company.

However, the FTC has been asked to review the case as there are grounds for concern in areas such as privacy and market domination. Obviously an acquisition from Google would greatly expand the company and it’s worried that market domination could crush the mobile marketing industry along with several other large companies who currently act as competitors to AdMob.

A decision is likely to be made shortly concerning this deal between AdMob and Google which has gone wrong – however with issues such as customer privacy at steak the consequences (such as restrictions imposed on Google) could be dire.

Google Acquires AdMob and Gizmo5, Plus Playfish Acquired by EA

Steven Finch — Mon, 09 Nov 2009 22:16:58 +0000

It has been a very big day in acquisitions for both Google and Accel partners. Google has announced that they have acquired Admob and Gizmo5. Admob is a mobile advertising network in which cost Google $750 million.

AdMob founder Omar Hamoui sent the following letter to customers:

Today we announced that AdMob has signed a definitive agreement to be acquired by Google for $750 million. We are extremely excited about this new partnership and what it means for our advertiser, developer and publisher partners.

AdMob’s people, products and tools will continue to work to deliver successful campaigns for you and to effectively monetize your mobile traffic – no interruptions. Our product and engineering teams will keep building great products for our customers. Our sales team will keep working with our thousands of advertisers to deliver successful campaigns. Our business development team will keep working to maximize ad revenue for the more than 15,000 mobile Web sites and applications that make up AdMob’s publisher network.

After our deal closes, AdMob will work with Google to accelerate the pace of innovation in mobile and do an even better job for you. We believe this deal will benefit our advertisers, developers and publishers by:

*Increasing our investment in building innovative and engaging ad units across platforms and to further improve targeting and tracking.

*Building even more powerful relevance and optimization capabilities, and more powerful technology and tools to monetize mobile traffic.

*Increasing the effectiveness of display advertising on mobile devices by leveraging Google sales team, infrastructure and relationships.

*Improving the already high level of service and support we deliver to our advertisers, developers and publishers.

Im very surprised that Admob sold out to Google on this occassion. I know that $750 million is not an average sum of money, but with Googles track record of advertising products that aren’t Adsense is pretty terrible. Back in February 2007 Google purchased Adscape, which still hasn’t really taken their in-game advertising product to the next level. Additionally, Google killed Feedburner’s very profitable advertising network and replaced it directly with a much worse product for the type of market, Google Adsense. Accel partners won out big on this acquisition as they and Sequoia Capital were the early investors.

Gizmo5 Acquisition:

Gizmo5 was the other company in which Google purchased today, but for only around $30 million in cash. Gizmo5 is a VOIP infrastructure. In previous months Gizmo5 was in talks with Skype about a potential sale, mainly because Skype was having big issues with their current infrastructure. This is a very interested move for Google, I’m not entirely sure why they purchased VOIP infrastructure. The only possible solution is that they are thinking about tying it in with their current Google Voice offering.

EA purchase Playfish:

After lengthy negotiations, Electronic Arts closed it’s anticipated acquisition of social gaming startup Playfish for $275 million in cash. An additional $25 million in stock will be set aside for retaining the top talent at the startup, and another $100 million in earnouts are part of the deal as well if the business hits certain milestones. This has no reaffirmed how lucrative this market current is. I would not be surprised to see a Zynga IPO or Playdom acquistion in the first half of 2010.

Top Mobile Ad Networks

Steven Finch — Tue, 28 Apr 2009 14:12:59 +0000

Admob – AdMob is the world’s largest mobile advertising marketplace, offering solutions for discovery, branding and monetization on the mobile web. Mobile devices are a critical media platform and we are building the tools to let every business on earth leverage mobile.

Jumptap – Jumptap leverages its mobile search technology and operator relationships to deliver advanced targeting intelligence for advertisers seeking the highest return on their ad spend. Our network of premium mobile sites combines high quality content with targeted advertising to create an experience that appeals to the mobile consumer.

Google Adsense – Google Adsense has to be the world most well known and popular advertising networks for publishers. Google offers their Adsense solution now for mobile devices. The ads are majority CPC but have also some limited CPM campaigns.

Third Screen Media – Third Screen Media is Platform-A’s mobile ad-serving platform and network that enables advertising on mobile devices. Its mobile solutions link advertisers, publishers and carriers on a common platform to buy and sell mobile advertising. Offering one of the world’s most-respected mobile advertising networks, Third Screen Media offers best-in-class content, including AOL’s popular consumer brands and mobile applications; the largest availability of carrier on-deck mobile inventory; and a mobile network of more than 70 premium publishers representing 100+ sites.

Admob: Making Online Mobile Advertising As Simple As 1-2-3

Steven Finch — Wed, 10 Sep 2008 22:41:35 +0000

There are so many advertising networks popping up these days its hard to know which ones are actually going to be useful to your needs. However, when it comes to mobile advertising networks, there is only one that really stands out from the crowd, Admob.

AdMob connects people who want to buy ads with people who want to monetize their mobile traffic through the AdMob Marketplace. Admob makes advertising and publishing easy with solutions and tools to meet your unique needs.

Mobile is very dominant in countries like Japan, and advertising to these clients is still not developed fully. Admob offers everything a normal online advertising network would offer, but they simply make moving into the mobile revenues generation space easy.