After Google acquired AdMob, and Apple acquared Quattro, now known as the iAd platform, RIM is actively seeking a company to add to its arsenal of offerings to make their Blackberry platform seem more appealing to users. Unfortuately, according to AppleInsider, Millenial, the company they are looking at, looks to remain independent, not wanting to be exclusive to RIM and lose out on its offerings to the Apple platform. It’s a tough place to be no doubt, and while RIM may have scoffed at Millenial’s request of 400-500 million as the price of acquisition, they are only looking to cover their costs in possible lost revenue from no longer being able to offer anything to Apple’s products.

At this point, RIM needs a hail mary play to stay in the game it seems. They’ve been unable to match Apple’s extensive growth and Google’s Android phones have taken over as Verizon’s flagship phones, a spot once held by Blackberry. The BlackBerry Storm, Storm2, and the recent debut of the BlackBerry Torch, which reportedly shipped just 150,000 units at launch, all consistent failures in terms of sales. Globally RIM has suffered a slip in market share from 19.1 to 17.8 percent.

It will be interesting to see where things go. I don’t wish RIM to fall off the planet; I’m a firm believer in the spirit of competition and understand that it’s the only way to keep companies innovating. If you’re a Blackberry user, I’d love to hear why you switched or why you stay loyal. Leave a comment below.

• Not All Phones Are “iPhone Killers” – February 15, 2010
• New Blackberry Curve’s 9350 – 9360 – 9370 – August 23, 2011
• RIM Soon to Adopt Other Mobile Platforms Such as iOS, Android and Windows Phone 7 – May 3, 2011
• RIM Launches Blackberry Radio App for Free: Streaming Internet Radio Stations – February 4, 2011
• Blackberry Playbook Production is Producing 200,000 Tablets Per Month at Present – February 1, 2011

RIM Struggles to Compete with Apple & Google originally appeared on: Crenk
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However, the FTC has been asked to review the case as there are grounds for concern in areas such as privacy and market domination. Obviously an acquisition from Google would greatly expand the company and it’s worried that market domination could crush the mobile marketing industry along with several other large companies who currently act as competitors to AdMob.

A decision is likely to be made shortly concerning this deal between AdMob and Google which has gone wrong – however with issues such as customer privacy at steak the consequences (such as restrictions imposed on Google) could be dire.

• First Google+ TV Advertising: Sharing, but like real life – November 25, 2011
• Twitter Now Selling Text Ads – May 3, 2011
• The Internet Advertising Recession is Over – November 12, 2009
• Comparing Ad Servers – Any Suggestions? – August 5, 2008
• Google Offers Available in Charlotte, Kansas City, Milwaukee, San Antonio and Tampa – January 25, 2012

Google’s AdMob Purchase May be Blocked originally appeared on: Crenk
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