Previously here at Crenk we announced the Spottt launch as well as the fact that Spottt wasnt really moving. Spottt is an advertising exchange for small sites. Basically the site used a widget on your site and it gave the sites reciprocal traffic on other sites that were also using the widget.
Allen Stern has reported that Spottt has been offline for the past few days and it doesn’t seem like the service is coming back online any time soon. I think this is headed straight to the deadpool!
Spottt was launched and owned by the team over at Adbrite. If you are from Adbrite it would be great to hear the news about Spottt.
Back in early November of last year, I preempted the launch of Spottt. Spottt is a free link exchange between sites via a 125 x 125 widget. Spottt is developed by the guys over at Adbrite, so they have a product that needs to work and actually launch into something worthwhile. Since Adbrite has had a lot of VC Funding, they will be really expected to not just launch a product for the sake of it, and actually turn it into a commercial entity.
This brings me to the all important point, is Spottt actually going anywhere? Currently, the site is so simplistic and has a lot of competitors doing exactly the same thing. So where is it unique selling point? If I was the VC in Adbrite who put in a slice of the money, then I would expect an out strategy for Spottt and within a year or two at the most. Will this actually happen? and what features are really missing from Spottt or sites like Spottt?
