Archive for: ad networks
Are you looking for new ways to make money from your online videos, then maybe Adap.tv might be the way forward. Adap.tv empowers online publishers to efficiently monetize and grow their online video business. The Adap.tv OneSource video ad management platform provides a simple, transparent way to manage and serve ads from multiple sources, in many formats, to capture the full revenue potential of online video content. Fine-grained control and detailed reporting help publishers maximize their online video performance. All through a single, highly efficient platform.
Adap.tv works with a lot of advertising option including post roll, pre roll, overlay banners, expanding overlay and post roll banners. Although all of this technology isn’t really new for monetizing videos, Adap.tv seems to have some good options that could potentially really help in your quest for a quality video advertising solution.
UK based advertising network AdSmart, which also had its presence in India through its Delhi-based venture AdRevenue, has gone bust.
A source at AdRevenue informs Crenk that the closure of AdSmart won’t affect the business of AdRevenue, but the company will now operate under a new name, E-Spot Media Pvt Ltd.
There are obviously several sites that will now be out of pocket from this closure, such as Games2win who has already published an article about their loss.
If you have more information on the closure or have been using Adsmart please drop us a comment.
Some of you may already know that I’m CEO at Insomnia which ownes a Site Representation firm called Adphilia. I wanted to announce on Crenk that we have been making some key changes to Adphilia over the last few months that has produced some amazing results.
Adphilia is not like your normal advertising network, we dont just aim to fill as many impressions as possible with our advertisers, we aim to find the types of advertising that best fits your site and then find solutions to fill these advertising slots. Currently, we work mainly with CPM campaigns, but we also have various CPC, CPA and sponsorship opportunities, which mix to make the optimum solution for each publisher. We believe that no two publishers are the same and everyone has different goals and option with regards to their advertising solutions.
Adphilia has just launched a new website, which is a very simple corporate site that explains in better depth what we do and how we do it. At Adphilia we have recently partnered with Zedo as our ad serving solution and this has allowed us to take our firm to the next level.
In terms of stats Adphilia had an amazing December, reaching over 100 million ad impressions. Currently, our predictions for January end to be over 140 million ad impressions sold. Adphilia is currently seeing a huge growth in impressions every month, which most networks are also seeing, but the difference is that with Adphilia we have seen an increase in our eCPM rates for our publishers and this is going completely against market trends.
Adphilia is always looking for more advertisers who would be interested in advertising on our great publisher sites, and additionally publishers are always welcome to join our network if their brands meet our standards. Im intending to update everyone about Adphilia via Crenk in the future, so stay tuned for more info.
Technorati Media has finally launched their Engage (advertising marketplace product) live. Previously this new tool was in Alpha stage and only certain people could use the product. This all happened because Technorati purchased AdEngage.
Since purchasing AdEngage and launching Technorati Media I think Technorati has really lost sight of what their core business model is!
Technorati was a blog search engine that doesnt currently have really market share and presence and their product offering seems to be going down hill by the day. To compensate for this they purchased AdEngage and launched Technorati Media, which is just an ad network.
Looking at the current results from this ad network which has been in operation for several months, seem to be very poor. They are selling advertising for blogs such as The Inquisitr and Profy. The results seem to be as follows, for CPM advertising they are offering a decent CPM rate in between $1.00 – $2.00, but ads are currently only for the USA market and even then their fill rates arent 100%. For all other countries they suggest to use Google Adsense, which is fine, but unless you have a huge amount of USA traffic then this isnt really worth the effort, because what you make on USA revenues you lose on Google revenues elsewhere. In terms of selling sponsorships they also seem to be terrible, with The Inquisitr having 2 125×125 ad slots in the sidebar in which they havent even been able to sell 1 for a few months.
This is all about Technorati realising they dont have a search engine product that is any good, so they are looking for additional revenues streams which will help them eventually sell the company. Is that the way it is or am I wrong?
After spending months in public beta and lots of changes to the ad supports music service, We7 is about to launch out of beta with a bang.
We7 have launched with a “Big Listen” campaign. This new service has some great new features including Free on-demand, unlimited access to full tracks and albums, “Search, Click & Play”, A ‘Celestial Jukebox’ with several million track, ‘Play Anywhere’ – a link and play system for blogs and websites, Users can create playlists, share with friends and buy mp3’s, Payments to rights owners and artists.
The first thing you will notice with the new site is that they have a completely new design. Other new additions include a Magazine, Blog and a much improved list of advertisers. Im sure we will be hearing a lot more from We7 in 2009!
Tribal Fusion has to be one of the worlds leading online ad networks. Tribal Fusion works in the same way as most ad networks in that they select various sites in various verticals and then sell run of the networks ads. This allows them to get some great advertisers on board because of the amount of total impressions running in those verticals.
Tribal Fusion is quite exclusive and sometimes hard to get an account, it mainly depends on if their campaigns on are target. If you are lucky enough to get a Tribal Fusion account then you can expect $1 – $3 CPM rates, however the split is 55/45, 55% going to the publisher. Thus, after Tribal Fusion take their cut you can really expect an eCPM of about $1.00 on average.
Recently Tribal Fusion launched their new ad serving platform, Expo 9. Expo 9 allows all publisher the ability to control their remnant ad serving. Expo 9 is easy to set up remnant tags and also the ability to use their ad server to sell private ads. That all being said expect a fill rate of approx 50 – 70% for most blogs.
Tribal Fusion is what I call a top tier ad network, in that they provide one of the highest CPM rates in the industry. If you get a chance make sure you head over to Tribal Fusion and give them a go.
