Archive for: ad network
Previously here on Crenk we have discussed the Top CPM advertising networks, but in the current economic climate we have seen a lot of changes of late. I wanted to introduce our sister site called Adphilia. Adphilia is a site representation firm that is focused on providing premium CPM based advertising. At the moment there are also a lot of changes at Adphilia, we are always looking for Technology and Gaming related sites to add to our network, but we are also about to launch an entirely new platform which we hope will help many sites automate the buying and selling process.
The new Adphilia platform that is scheduled to launch in the next few weeks will be focused around fixed placements with the following features:
- Publishers will be able to choose their own ad sizes and prices and dates they would like to run campaigns
- Advertisers will have access to over 100 million people per month
- The entire process will be automated and publishers can withdraw their earnings in the same way a bank works
- The process is completely transparent so Advertisers can see their stats and ROIs, while Publishers can see and control all ads on their site
- Also launching a VIP program which will be focused around CPM based advertising
Look for the new platform to be launch on the 1st of October.
In the meantime we are always looking for technology and gaming based sites interested in premium CPM advertising. Just leave a comment or drop us an email for more information.
UK based advertising network AdSmart, which also had its presence in India through its Delhi-based venture AdRevenue, has gone bust.
A source at AdRevenue informs Crenk that the closure of AdSmart won’t affect the business of AdRevenue, but the company will now operate under a new name, E-Spot Media Pvt Ltd.
There are obviously several sites that will now be out of pocket from this closure, such as Games2win who has already published an article about their loss.
If you have more information on the closure or have been using Adsmart please drop us a comment.
US music site Jango announced the launch of Jango Music Network (JMN), dubbing it as the world’s largest and most targeted cost-effective ad network for the music vertical.
The current JMN inventory of music sites reach a collective total of 30 million unique monthly visitors in the US alone. JMN also features a unique methodology that maps brand preference to musical taste and uses it to help advertisers target audiences that will be particularly receptive to their brand.
Some of you may already know that I’m CEO at Insomnia which ownes a Site Representation firm called Adphilia. I wanted to announce on Crenk that we have been making some key changes to Adphilia over the last few months that has produced some amazing results.
Adphilia is not like your normal advertising network, we dont just aim to fill as many impressions as possible with our advertisers, we aim to find the types of advertising that best fits your site and then find solutions to fill these advertising slots. Currently, we work mainly with CPM campaigns, but we also have various CPC, CPA and sponsorship opportunities, which mix to make the optimum solution for each publisher. We believe that no two publishers are the same and everyone has different goals and option with regards to their advertising solutions.
Adphilia has just launched a new website, which is a very simple corporate site that explains in better depth what we do and how we do it. At Adphilia we have recently partnered with Zedo as our ad serving solution and this has allowed us to take our firm to the next level.
In terms of stats Adphilia had an amazing December, reaching over 100 million ad impressions. Currently, our predictions for January end to be over 140 million ad impressions sold. Adphilia is currently seeing a huge growth in impressions every month, which most networks are also seeing, but the difference is that with Adphilia we have seen an increase in our eCPM rates for our publishers and this is going completely against market trends.
Adphilia is always looking for more advertisers who would be interested in advertising on our great publisher sites, and additionally publishers are always welcome to join our network if their brands meet our standards. Im intending to update everyone about Adphilia via Crenk in the future, so stay tuned for more info.
IDG Tech Network is moving away from Adify and Doubleclick will be their new ad serving and technology partner. IDG confirm that everything will be moved to Doubleclick between the 12-19th of February and that the transition will be a smooth one.
Adify have not really been making too much improvements since they were acquired back in April of 2008 for $300 million by Cox Enterprises. It is interesting that IDG have moved from Adify to Doubleclick. I know Doubleclick are quite an expensive ad serving solution compared to most on the market today, but this move has happened because Adify are even more expensive. Adify have been charging around 20% or net revenues from networks who have been using their platform. This is extremely high and no wonder they are losing business. IDG has to be one of Adify’s main customers so this is a heavy blow.
Peer39 is a natural language processing and machine learning, Peer39’s patented algorithms understand page meaning and sentiment, and deliver the most relevant and effective brand safe display and text advertising. Headquartered in New York City, Peer39 maintains a research and development center in Israel.
Teaming with the founders of the market-leading contextual and behavioral targeting technologies, Peer39 aims to create the next generation online advertising and content monetization platform. The company was founded in early 2006 by engineers, scientists, and entrepreneurs from leading internet companies and academic research centers. The company has raised $12 million in two rounds of financing led by top-tier investors including Canaan Partners and JPMorgan, Dawntreader Ventures, and leading industry insiders.
When looking at the progress of Peer39 it seems to be very mixed. According to Compete they have a growing website with a huge amount of traffic, but according to Alexa it is the complete opposite. Peer39 sounds like a very interesting concept and I’m looking forward to actually testing them out and letting everyone know my results.
Technorati Media has finally launched their Engage (advertising marketplace product) live. Previously this new tool was in Alpha stage and only certain people could use the product. This all happened because Technorati purchased AdEngage.
Since purchasing AdEngage and launching Technorati Media I think Technorati has really lost sight of what their core business model is!
Technorati was a blog search engine that doesnt currently have really market share and presence and their product offering seems to be going down hill by the day. To compensate for this they purchased AdEngage and launched Technorati Media, which is just an ad network.
Looking at the current results from this ad network which has been in operation for several months, seem to be very poor. They are selling advertising for blogs such as The Inquisitr and Profy. The results seem to be as follows, for CPM advertising they are offering a decent CPM rate in between $1.00 – $2.00, but ads are currently only for the USA market and even then their fill rates arent 100%. For all other countries they suggest to use Google Adsense, which is fine, but unless you have a huge amount of USA traffic then this isnt really worth the effort, because what you make on USA revenues you lose on Google revenues elsewhere. In terms of selling sponsorships they also seem to be terrible, with The Inquisitr having 2 125×125 ad slots in the sidebar in which they havent even been able to sell 1 for a few months.
This is all about Technorati realising they dont have a search engine product that is any good, so they are looking for additional revenues streams which will help them eventually sell the company. Is that the way it is or am I wrong?
BuzzLogic is a new blog CPM ad network that has just launched into public beta. Unlike most other blog ad networks BuzzLogic is paying some good rates. When BuzzLogic was in private beta they were paying a minimum of $2 CPM (per 1,000 impressions) if your blog got accepted into the program.
To get accepted into the program, your blog should be hosted on one of the popular platforms like Typepad, Blogger, Wordpress and the frequency at which you post content will also be considered.
However, that all being said BuzzLogic will only pay you for US traffic. This is very limited at the moment, but as they grow im sure they will move into other markets. BuzzLogic will also pay less if you place their ad units below the fold, unlike most other ad networks.
That all being said BuzzLogic is definitely worth a look. It would be great to hear feedback from any current users! I have been trying to get Crenk into the BuzzLogic network, but they seem to be too busy at the moment to add us.
Tribal Fusion has to be one of the worlds leading online ad networks. Tribal Fusion works in the same way as most ad networks in that they select various sites in various verticals and then sell run of the networks ads. This allows them to get some great advertisers on board because of the amount of total impressions running in those verticals.
Tribal Fusion is quite exclusive and sometimes hard to get an account, it mainly depends on if their campaigns on are target. If you are lucky enough to get a Tribal Fusion account then you can expect $1 – $3 CPM rates, however the split is 55/45, 55% going to the publisher. Thus, after Tribal Fusion take their cut you can really expect an eCPM of about $1.00 on average.
Recently Tribal Fusion launched their new ad serving platform, Expo 9. Expo 9 allows all publisher the ability to control their remnant ad serving. Expo 9 is easy to set up remnant tags and also the ability to use their ad server to sell private ads. That all being said expect a fill rate of approx 50 – 70% for most blogs.
Tribal Fusion is what I call a top tier ad network, in that they provide one of the highest CPM rates in the industry. If you get a chance make sure you head over to Tribal Fusion and give them a go.
Towards the end of December I received an email from the nice people at Forbes.com asking me to join their blog network. The blog network is focused around the Business and Finance sector and there are some nice benefits that come with this partnership.
First, some of your posts / articles can be published on Forbes page which lead for higher readership. Second, you will be involved in Forbes advertising program.
Requirements for participation are:
- to have business or finance related blog
- to run two banners ads on your blog (728×90 Leaderboard and 160×600 Skyscraper or 300×250 Rectangle)
All ads management is done via online account at Adify. Pricing is based on eCPM (effective CPM). Blogger receives 40% of all net revenues collected by Forbes. It has also been rumoured that the eCPM rate that you can expects is between $10-20. Thus, working out to be $4 CPM for the publishers, which is a lot higher than most other networks.
However, this all being said and done, the blog network was supposed to be launched at the end of January and now we are just about to be at the end of March and still no news! I think this network is a great idea by Forbes to capitalise on a growing section of the internet, but they are quite poor at keeping the members informed about their network.
Here is a list of other discussions about the Forbes.com network:
I was read ShoeMoney yesterday and he reviewed a new advertising product that I had to mention on here.
Welcome to the Rubicon Project. The Rubicon Project is a new product that has already received $6 million in funding and is based around the very competitive market of online advertising. About a year ago I had an idea of starting an advertising network based around an open marketplace, since then this has been done several times over and it seems when someone comes up with a new idea it is only a month or so before there are 10 of them in the market.
The Rubicon Project however is a unique advertising model that actually has ties with over 300 ad networks, including the big boys like Google, Yahoo and ValueClick.
The Rubicon Project ensures your website is making as much money as possible by optimizing it for not only the highest paying advertising company but also for demographic/geographical data.
Now unlike a few selected people I am still waiting for my Invite to their private beta. However in the mean time make sure you head over to the Rubicon Project and have a look at their 3 min. video.
