mAdserve is a great new free open source mobile advertising server. mAdserve is powered by PHP and MySQL and it allows anyone to control the advertising on their mobile websites and sell directly to advertisers.
mAdserve currently supports iOS, Android, Windows Phone 7 apps and mobile websites. Additionally, it has the ability to target by device, country, city, handset and schedule. Basically, it is the OpenX of the mobile space.
It includes open source and lightweight advertising SDKs for the devices mentioned and code snippets for mobile websites.
Last month we reported here on Crenk that Google had secured a deal will AdMob – a leading advertising company in the mobile market. They agreed to pay $750 million for the successful company.
However, the FTC has been asked to review the case as there are grounds for concern in areas such as privacy and market domination. Obviously an acquisition from Google would greatly expand the company and it’s worried that market domination could crush the mobile marketing industry along with several other large companies who currently act as competitors to AdMob.
A decision is likely to be made shortly concerning this deal between AdMob and Google which has gone wrong – however with issues such as customer privacy at steak the consequences (such as restrictions imposed on Google) could be dire.
