It was confirmed that Spotify is buying Megaphone for $235 million.
Megaphone is a podcasting hosting and advertising company – it’s easy to see how this fits into Spotify’s plans for world domination in the podcast market, but it will throw up a lot of concerns on how powerful Spotify is in this market now and how they plan to control all the data around podcasts.
These podcasts should be platform agnostic – like music. However, they seem to be getting acquired and then made exclusive for either Spotify, Apple Music, Deezer, Tidal or whoever has the most money at the time.
Who is going to lose out? CONSUMERS!