Spotify: Ad Supported Music Streaming Player
Spotify, founded by the former Tradedoubler team, is understood to have raised €15.3m from Northzone Venture Partners at a monster €71.6m pre-money valuation. The service is still in private beta.
The Stockholm-based Spotify can essentially be summed up, in the words of one blogger, as a kind of hybrid of Skype, last.fm, the iTunes Store and Bittorrent. A lightweight iTunes-like application streams songs via encrypted P2P technology. The service is ad-financed, hence the comparison with Last.fm.
Spotify has the same look and feel as iTunes, but it basically just a huge library in which allows users to stream albums and tracks as much as they want. Im not sure how they are going to include the advertising part of the business, because it is currently missing from the design. However, they have a great design and this could be a tool that is going to be used a lot in the future, but only as long as they get the monetization part of the business correct.
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Have you tried MUkoTE to mute Spotify ads? It works like a charm and it’s free (well… postcarware): http://cosechapropia.blogspot.com/2009/08/mukote-11.html