Spotify Acquires Locker Room and Announces Plans for a New Live Audio Experience
“Creators and fans have been asking for live formats on Spotify, and we’re excited that soon, we’ll make them available to hundreds of millions of listeners and millions of creators on our platform,” said Gustav Söderström, Chief Research & Development Officer at Spotify. “The world already turns to us for music, podcasts, and other unique audio experiences, and this new live audio experience is a powerful complement that will enhance and extend the on-demand experience we provide today.”
This makes perfect sense for Spotify and an area that I’m sure they are going to be strong in.
Clubhouse has performed well because everyone has been in lockdown, but I’m not sure it will perform as well on its own over the long term as people get back to their normal lives at the end of the summer.