Sphere Acquired by AOL: More Ad Inventory for Platform-A
AOL has acquired Sphere. Sphere is a technology that increases the relevant articles, blog posts and content to websites, via their widget. Sphere will operate as a wholly owned subsidiary of AOL, the company said in a statement, part of the programming division led by Executive Vice President Bill Wilson. AOL–along with Newsweek, Time, Reuters, GigaOM, The Wall Street Journal, and other sites–already was a Sphere partner.
This is a very interesting acquisition, because the Sphere technology can be very useful for the larger conglomerates and because Google and Yahoo already have this kind of technology, that only left AOL and possibly Amazon left. The deal im sure will see more AOL content floating across it, while AOL will also be using the technology in amongst their services and finally, Platform-A will have some more ad inventory to sell.
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