Seinfeld and Gates at it Again

  • September 12, 2008
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If you found yourself just as confused by the first commercial from Microsoft featuring the $10 Million Dollar Man himself, Jerry Seinfeld and Microsoft mogul Bill Gates, so was the rest of the world.

The media slammed against what seemed like a commercial about nothing, similar to the description of the show Seinfeld from 10 years ago. Personally I am a big fan of the show, but the humor does not translate 10 years later, and if they look to enter a new, younger, more media savvy market, digging 10 years back for jokes does them no good.

Well the second clip has been released, and the extended version has already been all over YouTube and other video posting sites. While this will not show on TV in its entirety due to it being over 4 minutes long, I can’t imagine the cut version being any better.

The TWiT podcast hosted by Leo Laporte even attempted to dissect the first commercial for the underlying message looking for symbolism in the commercial and even they fell short near the end. If the commercial looks to be that cerebral, they will more then likely lose people rather than gain.

I say thumbs down to this sitcom-ish style advertising, but you be the judge.

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Tags: Advertising Bill Gates Jerry Seinfeld microsoft youtube

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Author: Luis Sandoval

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Luis Sandoval is a media professional based out of San Antonio, Texas. He writes on topics related to media and technology for a variety of sites around the web and publications. He currently represents Gray Web Technology + Design helping develop brands online through traditional marketing models and social engagement.